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Author: Ehsan Zarei
Publisher: Lulu.com
ISBN: 1291537503
Category : Business & Economics
Languages : en
Pages : 128
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Book Description
Do You Want To Generate More Leads To Your Business? Are You Tired Of Expensive Marketing & Advertising Costs? Did You Wish To Find A Marketing Consultant For Tradesman? Do You Want To Grow Your Business? IF YES This Book Is Here To Help, It's Tradesman's Marketing Consultant Which Will Teach you: 60 Ideas, Tips, And Tricks On How To Generate More Leads To Your Business With Zero Or Low Budget How To cut your Marketing And Advertising Costs While Getting Better Results How to Keep Your Business Ahead Of Competition With Secrets You Will Learn And your competitors Don't Know How To Implement These Ideas, Tips And Tricks With Our easy to follow Step By Step Guide
Author: Ehsan Zarei
Publisher: Lulu.com
ISBN: 1291537503
Category : Business & Economics
Languages : en
Pages : 128
Get Book
Book Description
Do You Want To Generate More Leads To Your Business? Are You Tired Of Expensive Marketing & Advertising Costs? Did You Wish To Find A Marketing Consultant For Tradesman? Do You Want To Grow Your Business? IF YES This Book Is Here To Help, It's Tradesman's Marketing Consultant Which Will Teach you: 60 Ideas, Tips, And Tricks On How To Generate More Leads To Your Business With Zero Or Low Budget How To cut your Marketing And Advertising Costs While Getting Better Results How to Keep Your Business Ahead Of Competition With Secrets You Will Learn And your competitors Don't Know How To Implement These Ideas, Tips And Tricks With Our easy to follow Step By Step Guide
Author: Ehsan Zarei
Publisher: Lulu.com
ISBN: 1291541306
Category : Business & Economics
Languages : en
Pages : 129
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Book Description
Do You Want To Generate More Leads To Your Business? >Are You Tired Of Expensive Marketing & Advertising Costs? >Did You Wish To Find A Marketing Consultant For Painters & Decorators? >Do You Want To Grow Your Business? IF YES This Book Is Here To Help, It's Painters & Decorators Marketing Consultant Which Will Teach you: >60 Ideas, Tips, And Tricks On How To Generate More Leads To Your Business With Zero Or Low Budget >How To cut your Marketing And Advertising Costs While Getting Better Results >How to Keep Your Business Ahead Of Competition With Secrets You Will Learn And your competitors Don't Know >How To Implement These Ideas, Tips And Tricks With Our easy to follow Step By Step Guide
Author: Idris Mootee
Publisher: John Wiley & Sons
ISBN: 1118659961
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Praise for 60-Minute Brand Strategist "A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world." —Angela Ahrendts, CEO, Burberry "Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society." —Mauro Porcini, Chief Design Officer, PepsiCo Inc. "Idris's book teaches us how to engage today's increasingly cynical consumers on a deeper emotional level to build real equity and leadership. He demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand story never really ends!" —Blair Christie, SVP and CMO, Cisco Systems, Inc. "It's rare to find a book that's both inspiring and practical but Idris nailed it! He has crafted the ultimate guide to brand building in the connected world with visual clarity and thought-provoking strategy." —Eric Ryan, cofounder, Method Products, Inc. This book is about one thing only: branding. Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership. 60-Minute Brand Strategist offers a fast-paced, field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications. With a combi-nation of perspectives from business strategy, customer experience, and even anthropology, this new and updated edition outlines the challenges traditional branding faces in a hyper-connected world. This essential handbook of brand marketing offers an encyclopedia of do's and don'ts, including new case studies of how these concepts are being used by the world's most successful and valuable brands. 60-Minute Brand Strategist is your battle plan, filled with powerful branding tools and techniques to win your customers' hearts and defeat the competition.
Author: Tina Harrison
Publisher: Routledge
ISBN: 1134095627
Category : Business & Economics
Languages : en
Pages : 897
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Book Description
Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial services differs from that of tangible goods and indeed many other intangible services. This book is therefore a timely and much needed comprehensive compendium that reflects the development and maturation of the research domain, and pulls together, in a single volume, the current state of thinking and debate. The events associated with the financial crisis have highlighted that there is a need for banks and other financial institutions to understand how to rebuild trust and confidence, improve relationships and derive value from the marketing process. Edited by an international team of experts, this book will provide the latest thinking on how to manage such challenges and will be vital reading for students and lecturers in financial services marketing, policy makers and practitioners.
Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 278
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Book Description
Author: Gina Luker
Publisher: Rowman & Littlefield
ISBN: 1493006819
Category : Business & Economics
Languages : en
Pages : 193
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Book Description
Money.msn.com has named being an Etsy-based Business Operator one of the top ten ideas for retirees. Etsy receives more than 10 million unique views per month: http://www.etsy.com/ This market both young and old is ideal to target with a specialized How to Start business book that goes beyond that of our craft book and focus solely on how to gain presence on Etsy.
Author: Ahmad Jamal
Publisher: Routledge
ISBN: 1136164227
Category : Business & Economics
Languages : en
Pages : 379
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Book Description
The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful businesses must solve. From this challenge has grown the exciting discipline of ethnic marketing, which seeks to understand the considerable opportunities and challenges presented by cultural and ethnic diversity in the marketplace. To date, scholarship in the area has been lively but disparate. This volume brings together cutting-edge research on ethnic marketing from thought leaders across the world. Each chapter covers a key theme, reflecting the increasing diversity of the latest research, including models of culture change, parenting and socialization, responses to web and advertising, role of space and social innovation in ethnic marketing, ethnic consumer decision making, religiosity, differing attitudes to materialism, acculturation, targeting and ethical and public policy issues. The result is a solid framework and a comprehensive reference point for consumer researchers, students, and practitioners.
Author: Metin Kozak
Publisher: Routledge
ISBN: 1135218900
Category : Business & Economics
Languages : en
Pages : 294
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Book Description
This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for each. Advances in Destination Marketing offers a comprehensive review of a wide range of aspects related to marketing tourism products including networks in destinations, consumer experiences in destinations, destination branding, destination image, events in destinations and destination tourism products. Throughout the book a network analysis perspective is applied to offer alternative solutions of how each system can share network knowledge and system knowledge so profits can be created effectively and maximised. The exploration of new topics such as Destination Networks and Destination Branding as well as original international empirical research and case studies from well known researchers in the area, provides new thinking on Marketing Tourism Destinations. The relevance of the arguments and the salient conclusions are valuable in the study of an ever dynamic and burgeoning industry. This stimulating volume will be of interest to higher level students, academics, researchers within Tourism and practitioners in the industry.
Author: Donald Miller
Publisher: HarperCollins Leadership
ISBN: 1400203821
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they’re doing. It’s hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level. New York Times and Wall Street Journal bestselling author, Donald Miller knows that business is more than just a good idea made profitable – it’s a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge—knowledge that creates tangible value. Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward. However, there is another way to achieve this insider skill development, which can both drastically improve your career earnings and the satisfaction of achieving your goals. Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable. These short, daily entries and accompanying videos will add enormous value to your business and the organization you work for. In this sixty-day guide, readers will be introduced to the nine areas where truly successful leaders and their businesses excel: Character: What kind of person succeeds in business? Leadership: How do you unite a team around a mission? Personal Productivity: How can you get more done in less time? Messaging: Why aren’t customers paying more attention? Marketing: How do I build a sales funnel? Business Strategy: How does a business really work? Execution: How can we get things done? Sales: How do I close more sales? Management: What does a good manager do? Business Made Simple is the must-have guide for anyone who feels lost or overwhelmed by the modern business climate, even if they attended business school. Learn what the most successful business leaders have known for years through the simple but effective secrets shared in these pages. Take things further: If you want to be worth more as a business professional, read each daily entry and follow along with the free videos that will be sent to you after you buy the book.
Author: James F. Hamilton
Publisher: Routledge
ISBN: 1317232976
Category : Social Science
Languages : en
Pages : 284
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Book Description
This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.
