Author: Matthew Harrison
Publisher: Kogan Page Publishers
ISBN: 0749475862
Category : Business & Economics
Languages : en
Pages : 400
Book Description
Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analyzing and presenting the findings - it explains how to use tools and methods effectively to obtain reliable results. This fully updated third edition of Market Research in Practice has been revised to reflect the most recent trends in the industry. Ten new chapters cover topical issues such as ethics in market research and qualitative and quantitative research, plus key concepts such as international research, how to design and scope a survey, how to create a questionnaire, how to choose a sample and how to carry out interviews are covered in detail. Tips, and advice from the authors' own extensive experiences are included throughout to ground the concepts in business reality. Accompanied by a range of online tools, templates, surveys and guides, this is an invaluable guide for students of research methods, researchers, marketers and users of market research. Online resources include a range of tools, templates, surveys and guides.
Market Research in Practice
Author: Matthew Harrison
Publisher: Kogan Page Publishers
ISBN: 0749475862
Category : Business & Economics
Languages : en
Pages : 400
Book Description
Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analyzing and presenting the findings - it explains how to use tools and methods effectively to obtain reliable results. This fully updated third edition of Market Research in Practice has been revised to reflect the most recent trends in the industry. Ten new chapters cover topical issues such as ethics in market research and qualitative and quantitative research, plus key concepts such as international research, how to design and scope a survey, how to create a questionnaire, how to choose a sample and how to carry out interviews are covered in detail. Tips, and advice from the authors' own extensive experiences are included throughout to ground the concepts in business reality. Accompanied by a range of online tools, templates, surveys and guides, this is an invaluable guide for students of research methods, researchers, marketers and users of market research. Online resources include a range of tools, templates, surveys and guides.
Publisher: Kogan Page Publishers
ISBN: 0749475862
Category : Business & Economics
Languages : en
Pages : 400
Book Description
Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analyzing and presenting the findings - it explains how to use tools and methods effectively to obtain reliable results. This fully updated third edition of Market Research in Practice has been revised to reflect the most recent trends in the industry. Ten new chapters cover topical issues such as ethics in market research and qualitative and quantitative research, plus key concepts such as international research, how to design and scope a survey, how to create a questionnaire, how to choose a sample and how to carry out interviews are covered in detail. Tips, and advice from the authors' own extensive experiences are included throughout to ground the concepts in business reality. Accompanied by a range of online tools, templates, surveys and guides, this is an invaluable guide for students of research methods, researchers, marketers and users of market research. Online resources include a range of tools, templates, surveys and guides.
Country Market Survey
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 92
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 92
Book Description
Global Market Survey
Author: United States. Bureau of International Commerce
Publisher:
ISBN:
Category : Metal-working machinery
Languages : en
Pages : 228
Book Description
Publisher:
ISBN:
Category : Metal-working machinery
Languages : en
Pages : 228
Book Description
Global Market Survey: Biomedical Equipment
Author: United States. Bureau of International Commerce
Publisher:
ISBN:
Category : Medical instruments and apparatus
Languages : en
Pages : 196
Book Description
Publisher:
ISBN:
Category : Medical instruments and apparatus
Languages : en
Pages : 196
Book Description
Country Market Survey: Malaysia, Singapore
Author: United States. International Commerce Bureau
Publisher:
ISBN:
Category : Economic surveys
Languages : en
Pages : 124
Book Description
Publisher:
ISBN:
Category : Economic surveys
Languages : en
Pages : 124
Book Description
Global Market Survey: Process Control Instrumentation, July 1975
Author: United States. International Commerce Bureau
Publisher:
ISBN:
Category :
Languages : en
Pages : 132
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 132
Book Description
Global Market Survey: Food Processing and Packaging Equipment
Author: United States. International Commerce Bureau
Publisher:
ISBN:
Category :
Languages : en
Pages : 172
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 172
Book Description
Global Market Survey: Export Opportunities for Printing and Graphic Arts Equipment
Author: United States. Domestic and International Business Administration
Publisher:
ISBN:
Category :
Languages : en
Pages : 144
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 144
Book Description
Market Research Sources
Author: United States. Bureau of Foreign and Domestic Commerce
Publisher:
ISBN:
Category :
Languages : en
Pages : 164
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 164
Book Description
Market Research Agencies
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 272
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 272
Book Description