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Author: Alfred D. Chandler
Publisher: Martino Fine Books
ISBN: 9781614275084
Category : Business & Economics
Languages : en
Pages : 480
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Book Description
2013 Reprint of 1962 Edition. Full facsimile of the original edition, not reproduced with Optical Recognition Software. This classic text, chosen for the 1964 Thomas Newcomen Award in Business History by the editors of "Business History Review," is based on intensive studies of General Motors, Dupont, Standard Oil of New Jersey and Sears, Roebuck. Chandler shows how the seventy largest corporations in America have dealth with a single economic problem: the effective administration of an expanding business. The author summarizes the history of the expansion of the nation's largest industries during the previous hundred years and then examines in depth the modern decentralized corporate structure as it was developed independently by four companies--General Motors, Dupont, Standard Oil of New Jersey and Sears, Roebuck.
Author: Alfred D. Chandler
Publisher: Martino Fine Books
ISBN: 9781614275084
Category : Business & Economics
Languages : en
Pages : 480
Get Book Here
Book Description
2013 Reprint of 1962 Edition. Full facsimile of the original edition, not reproduced with Optical Recognition Software. This classic text, chosen for the 1964 Thomas Newcomen Award in Business History by the editors of "Business History Review," is based on intensive studies of General Motors, Dupont, Standard Oil of New Jersey and Sears, Roebuck. Chandler shows how the seventy largest corporations in America have dealth with a single economic problem: the effective administration of an expanding business. The author summarizes the history of the expansion of the nation's largest industries during the previous hundred years and then examines in depth the modern decentralized corporate structure as it was developed independently by four companies--General Motors, Dupont, Standard Oil of New Jersey and Sears, Roebuck.
Author: Heikki Juslin
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 616
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Book Description
Author: Raymond E. Miles
Publisher: Stanford University Press
ISBN: 0804767173
Category : Business & Economics
Languages : en
Pages : 424
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Book Description
"Books and articles come and go, endlessly. But a few do stick, and this book is such a one. Organizational Strategy, Structure, and Process broke fresh ground in the understanding of strategy at a time when thinking about strategy was still in its early days, and it has not been displaced since." —David J. Hickson, Emeritus Professor of International Management & Organization, University of Bradford School of Management Originally published in 1978, Organizational Strategy, Structure, and Process became an instant classic, as it bridged the formerly separate fields of strategic management and organizational behavior. In this Stanford Business Classics reissue, noted strategy scholar Donald Hambrick provides a new introduction that describes the book's contribution to the field of organization studies. Miles and Snow also contribute new introductory material to update the book's central concepts and themes. Organizational Strategy, Structure, and Process focuses on how organizations adapt to their environments. The book introduced a theoretical framework composed of a dynamic adaptive cycle and an empirically based strategy typology showing four different types of adaptation. This framework helped to define subsequent research by other scholars on important topics such as configurational analysis, organizational fit, strategic human resource management, and multi-firm network organizations.
Author: Dave Chaffey
Publisher: Taylor & Francis
ISBN: 1000610918
Category : Business & Economics
Languages : en
Pages : 677
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Book Description
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.
Author: University of Newcastle upon Tyne. Department of Agricultural Marketing
Publisher:
ISBN:
Category :
Languages : en
Pages : 200
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Book Description
Author: J. M. Alec Gee
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 544
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Book Description
Addressing issues in the analysis of market strategy and structure, the contributors to this volume assess the current position and consider future opportunities for research. Topics covered include product differentiation, price and quantity competition, strategic behaviour and patenting.
Author: Colin Gilligan
Publisher: Routledge
ISBN: 1136362452
Category : Business & Economics
Languages : en
Pages : 643
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Book Description
Strategic Marketing Planning concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Wilson and Gilligan offer current thinking in marketing and consider the changes it has undergone over the past few years. Issues discussed include: * Emarketing, strategic thinking and competitive advantage * The significance of vision and how this needs to drive the planning process * Hypercompetition and the erosion of competitive advantage * The growth and status of relationship marketing * Each chapter contains a series of expanded illustrations
Author: Lawrence J. Gitman
Publisher:
ISBN: 9781947172555
Category : Business
Languages : en
Pages : 732
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Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.
Author: John Dawes
Publisher: SAGE
ISBN: 1529766273
Category : Business & Economics
Languages : en
Pages : 297
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Book Description
This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.
Author: Toyohiro Kono
Publisher: Springer
ISBN: 1349176273
Category : Business & Economics
Languages : en
Pages : 365
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Book Description
