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Market Research Matters

Market Research Matters PDF Author: Robert S. Duboff
Publisher: John Wiley & Sons
ISBN: 9780471360056
Category : Business & Economics
Languages : en
Pages : 330

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Book Description
Strategic anticipation enables businesses to embrace shifts in the marketplace early on and align market research and forecasting into the structure of the business. This comprehensive book provides managers with tools they can use to align their company's market research and business planning efforts with their organization's overall business strategy and operations.