Market Oriented Product Innovation in Small Firms PDF Download
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Author: Frans J. H. M. Verhees
Publisher:
ISBN: 9789085041429
Category :
Languages : en
Pages : 163
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Book Description
Author: Frans J. H. M. Verhees
Publisher:
ISBN: 9789085041429
Category :
Languages : en
Pages : 163
Get Book Here
Book Description
Author: Knut Holt
Publisher: Springer Science & Business Media
ISBN: 1475757204
Category : Business & Economics
Languages : en
Pages : 421
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Book Description
Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process. It has a product perspective, written from a managerial point of view, recognizing that product innovation, or new product development, is a discipline of its own. It is concerned with managing the products (goods and services) through their life cycle, integrating marketing knowledge and technological expertise, with the aim of getting satisfied customers. The book also gives a thorough treatment of the human and cultural aspects of product innovation by focusing on the change processes needed for the development of a market-oriented culture.
Author: Kristin Hallberg
Publisher: World Bank Publications
ISBN: 9780821347270
Category : Business & Economics
Languages : en
Pages : 40
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Book Description
This paper investigates the economic rationale for intervention in support of small and medium scale enterprises, on both theoretical and empirical grounds. It argues that the justification for SME interventions lies in market and institutional failures that bias the size distribution of firms, rather than on any inherent economic benefits provided by small firms. The role of the state is mainly to provide an enabling business environment that opens access to markets and reduces policy-induced biases against small firms. Governments can accelerate the development of markets for financial and non-financial services suited to SMEs by promoting innovation in products and delivery mechanisms, and by building institutional capacity. Improving the development impact of SME strategies will require much more attention to the monitoring and evaluation of intervention outcomes.
Author: Rohit Deshpande
Publisher: SAGE
ISBN: 0761916938
Category : Business & Economics
Languages : en
Pages : 330
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Book Description
Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. This book demonstrates the importance of market orientation on organizational culture (the shared set of values for putting customers first), on strategy (the creation of superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating and satisfying customers).
Author: John Russel Baldwin
Publisher: Edward Elgar Publishing
ISBN: 9781781009703
Category : Business & Economics
Languages : en
Pages : 394
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Book Description
Features of the volume: comprehensive strategic profiles representative of small-firm populations; information from business surveys and administrative data sources for a better understanding of how strategies and activities relate to firm performance; and an exploration of how small-firm strategies and activities vary across a diverse range of operating environments- from manufacturing to services to science-based environments.
Author: Maurizio Luigi Baussola
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
This paper provides an empirical investigation of the impact of innovation on firms' economic performance pinpointing complementarities between product and marketing innovation during the period 1998-2008. Firms' profitability and productivity are simultaneously estimated, thus allowing for consistent and robust estimates of the relationship being tested. The conceptual framework in which we have developed the analysis bridges the gap between the management (organization) approach, from which we grasp the notion of a firm's market orientation to innovation, and the economics of innovation perspective. The results show that being a persistent product-innovating and market-oriented firm significantly affects profitability, although the estimated impact is relatively mild. The gain in productivity determined by investing in R&D is relatively small and in line with the corresponding gain attributable to investing in marketing and organizational innovations. Conversely, capital deepening -- as measured by the capital-labor ratio -- exerts a larger impact on productivity, thus underlining how knowledge capital plays a less relevant role. This result emphasizes a crucial weakness of Italian manufacturing firms, because knowledge investment is the key to future economic growth. The estimates we have presented cover a sufficiently long time interval, thus enabling us to perform different robustness tests.
Author: Benoit Gailly
Publisher: Springer
ISBN: 3319771914
Category : Business & Economics
Languages : en
Pages : 251
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Book Description
Every firm must maintain an entrepreneurial ecosystem and a coherent innovation strategy in order to stay ahead of the competition. For managers this means being able to build a vision of what innovation looks like in the context of their organization, fostering entrepreneurial behaviour, spotting opportunities and making the right decisions. Based on years of practical experience and unique insight, this handy guide identifies fundamental challenges and is rooted in concrete examples. Accompanied by a brand new app for iPhone and Android as well as a companion website (www.NavigatingInnovation.org), this is an easy dip in, dip out guide with a focus on successful execution. Navigating Innovation is a one-stop-shop, giving you a deeper understanding of the core concepts and tools to capture the right opportunities for your business.
Author: Wim Vanhaverbeke
Publisher: Cambridge University Press
ISBN: 1108165796
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
The concept of open innovation (OI) has become a very popular topic during the last decade, with an increasing number of small- and medium-sized enterprises (SMEs) embracing OI practices to gain competitive advantage. With the majority of publications focusing on large firms, open innovation in SMEs has received scant attention from both scholars and practitioners. This book seeks to correct this imbalance by providing an in-depth study for both business managers and graduate-level students. Using rich, in-depth case studies from successful companies, it examines different approaches to managing OI in order to develop practical guidelines for implementation. It also highlights important differences between OI strategies in SMEs and large companies. Its findings will be of use to those studying or working in innovation management, open innovation, small business management and entrepreneurship.
Author: Shona L. Brown
Publisher: Harvard Business Press
ISBN: 9780875847542
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
In their startling new book, authors Brown and Eisenhardt contend that to prosper in today's fiercely competitive business environments, a new paradigm--competing on the edge--must be implemented as a new survival strategy. This book focuses on specific management dilemmas and illustrates solutions that work when the name of the game is change.
Author: Susan Wei
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
A firm's high degree of market orientation may create competency traps (also known as rigidities) that reduce new product innovation. Competency traps lead firms to fall unconsciously into adherence to routines and denial of the need for change. They lead them to rely on past successful processes that may no longer be optimal. This study provides further theoretical development of the concept as well as empirical research. Market orientation is behaviors that create superior value for buyers and superior performance for business. It has three dimensions: (1) customer orientation, (2) competitor orientation, and (3) interfunctional coordination. Capability-rigidity theory suggests that these three dimensions may create competency traps - i.e., vision traps, technology traps, and routinization traps. Data on market orientation and competency traps were collected from 113 marketing managers in high-tech industries in China and subjected to structural equation modeling and reliability test analysis. Analysis also sought to discover whether entrepreneurial orientation and network learning may help highly market-oriented firms reduce the potential adverse effects of competency traps on new product innovation. A scale was developed to allow managers to diagnose the existence and level of competency traps. It was found that market orientation has a stronger negative effect on technology traps (and none on vision and routinization traps) in highly entrepreneurial-oriented firms than in low entrepreneurial-oriented firms. A firm's customer orientation was negatively associated with new product creativity, whereas competitor orientation and interfunctional coordination are positively associated with new product creativity. Also found was that different competency traps have different effects on new production innovation: vision traps may harm new product creativity, whereas routinization may foster new product creativity and efficiency. In highly market-oriented firms, entrepreneurial orientation affects a firm's technology decisions and leads firms to avoid falling into technology traps, but network orientation may still lead to "groupthink" and reliance on industry norms.
