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Market Mediations

Market Mediations PDF Author: B. Heilbrunn
Publisher: Springer
ISBN: 1137509988
Category : Business & Economics
Languages : en
Pages : 425

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Book Description
Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.