Author: Hedley Smyth
Publisher: Routledge
ISBN: 1134506406
Category : Business & Economics
Languages : en
Pages : 354
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Book Description
Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways. By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project. The book takes a step-by-step approach by dealing with each stage in a project’s lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic. This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.
Author: Hedley Smyth
Publisher: Routledge
ISBN: 1134506333
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways. By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project. The book takes a step-by-step approach by dealing with each stage in a project’s lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic. This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.
Author: Greg W. Marshall
Publisher:
ISBN: 9781260381917
Category : Marketing
Languages : en
Pages : 0
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Book Description
"No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. "Owned" by everybody in the firm to one degree or another"--
Author: Bohuslava Mihalčová
Publisher: CRC Press
ISBN: 0429888376
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
Trends in economic development rely on increasing human knowledge, which stimulate the development of new, sophisticated technologies. With their utilization production is raised and the intent is to decrease natural resources consumption and protect and save our life environment as much as we can. At the same time, increasing pressure is observed both from competition and customers. The way to be competitive is by improving manufacturing and services offered to the customer. These are the major challenges of contemporary enterprises. Organizations are improving their activities and management processes. This is necessary to manage the seemingly intensifying competitive markets successfully. Enterprises apply business-optimizing solutions to meet new challenges and conditions. This way ensuring effective development for long-term competitiveness in a global environment. This is necessary for the implementation of qualitative changes in the industrial policy. "Process Control and Production Management" (MTS 2018) is a collection of research papers from an international authorship. The authors present case studies and empirical research, which illustrates the progressive trends in business process management and the drive to increase enterprise sustainability development.
Author: Noel Rivera
Publisher: Penguin
ISBN: 1440352852
Category : Art
Languages : en
Pages : 1155
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Book Description
A successful art career at your fingertips! Do you want to establish or expand a career for yourself in fine art, illustration, or design? Artist's Market 2018 is the must-have reference guide you need. Thousands of successful artists have relied on us to help develop their careers and navigate the changing business landscape. Artist's Market 2018 includes the most up-to-date, individually verified market contacts possible. Grow your art business with these resources: • Up-to-date contact information for more than 1,800 art market resources, including galleries, magazines, book publishers, greeting card companies, ad agencies, syndicates, art fairs, and more • Articles on the business of freelancing--from basic copyright information to tips on promoting your work • Information on grants, residencies, organizations, publications, and websites that offer support and direction for visual artists of all types • NEW! Articles on social media marketing, monitoring your copyright, how to get your work into a gallery, what art students need to know to prepare for a successful career, and a look at whether art loan programs might be right for you. In addition, read great interviews with successful artists Aaron Becker, Brianna Scharstein, and Katherine Chang Liu.
Author: Mary Burzlaff Bostic
Publisher: Penguin
ISBN: 1440335745
Category : Art
Languages : en
Pages : 1271
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Book Description
Build a Successful Art Career 2015 Artist's & Graphic Designer's Market is the must-have reference guide for any artist who wants to establish or expand a career in fine art, illustration, or graphic design. Thousands of successful artists have relied on us to help develop their careers and navigate the changing business landscape. The 2015 Artist's & Graphic Designer's Market introduces a whole host of new features and guarantees the most up-to-date, individually verified market contacts possible. Expand your art business with these resources: • A FREE 1-year subscription to ArtistsMarketOnline.com, where you can find industry contacts, track your submissions, get the latest art and design news, and much more (PLEASE NOTE: Free subscriptions are NOT included with the e-book edition of this title) • Complete, up-to-date contact information for more than 1,700 art market resources, including galleries, magazines, book publishers, greeting card companies, ad agencies, syndicates, art fairs, and more • Articles on the business of freelancing--from basic copyright information to tips on promoting your work • Information on grants, residencies, organizations, publications, and websites that offer support and direction for visual artists of all types • NEW! Informative articles on setting goals, getting organized, building a resume, and mastering marketing and branding • NEW! Special features on defamation, alternative art show venues, art rentals, art and wine workshops, and art fairs • NEW! Inspiring and informative interviews with successful professionals including children's book author-illustrator Tomie dePaola, graphic designer Mikey Burton, and fantasy illustrator John Howe Check out ArtistsMarketOnline.com for more interviews, tips for selling your work, and our easy-to-use searchable database of markets!
Author: Mary Burzlaff Bostic
Publisher: Penguin
ISBN: 1440342636
Category : Art
Languages : en
Pages : 1257
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Book Description
Build a Successful Art Career Do you want to establish or expand a career for yourself in fine art, illustration or design? 2016 Artist's & Graphic Designer's Market is the must-have reference guide you. Thousands of successful artists have relied on us to help develop their careers and navigate the changing business landscape. The 2016 Artist's & Graphic Designer's Market introduces a whole host of new features and guarantees the most up-to-date, individually verified market contacts possible. Grow your art business with these resources: • A FREE 1-year subscription to ArtistsMarketOnline.com, where you can find industry contacts, track your submissions, get the latest art and design news, and much more (free subscription comes with print version only) • Complete, up-to-date contact information for more than 1,700 art market resources, including galleries, magazines, book publishers, greeting card companies, ad agencies, syndicates, art fairs, and more • Articles on the business of freelancing--from basic copyright information to tips on promoting your work • Information on grants, residencies, organizations, publications, and websites that offer support and direction for visual artists of all types • NEW! Informative articles on the art of business, online social networking, and the benefits of slowing down to create better work • NEW! Special features on selling without begging, obtaining micro funding, beginning a Kickstarter campaign, and methods for accepting payment • NEW! Inspiring and informative interviews with successful professionals including children's book author-illustrators David Macaulay and Melissa Sweet, fine artist Richard McLaughlin, manga author-illustrator Mark Crilley and editorial illustrator Rami Niemi Check out ArtistsMarketOnline.com for more interviews, tips for selling your work, and our easy-to-use searchable database of markets!
Author: Mary Burzlaff Bostic
Publisher: Penguin
ISBN: 1440335737
Category : Photography
Languages : en
Pages : 1392
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Book Description
The Successful Photographer's Secret! Thousands of successful photographers have trusted Photographer's Market as a resource for growing their businesses. This edition contains the most comprehensive and up-to-date market contacts for working photographers today: magazines, book publishers, greeting card companies, stock agencies, advertising firms, contests and more. In addition to the more than 1,500 individually verified contacts, 2015 Photographer's Market includes: • A FREE 1-year subscription to ArtistsMarketOnline.com, where you can search industry contacts, track your submissions, get the latest photography news and much more (PLEASE NOTE: Free subscriptions are NOT included with the e-book edition of this title.) • Up-to-date information on how to start and run a photography business, including how to find clients, who to contact to submit your photos, what types of photos they need and how to submit both digital and film images • Markets for fine art photographers, including hundreds of galleries and art fairs • NEW! Informative articles on what it means to be a photographer, setting goals, getting organized, building a resume, and mastering marketing and branding • NEW! Special features on defamation, composition, new tools, and food photography tips • NEW! Inspiring and informative interviews with successful professionals, including musician, wildlife and advertising photographers Check out ArtistsMarketOnline.com and ArtistsNetwork.com for more helpful resources.
Author: Noel Rivera
Publisher: Penguin
ISBN: 1440352593
Category : Photography
Languages : en
Pages : 1175
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Book Description
Discover Powerful Secrets of Successful Photographers Thousands of successful photographers have trusted Photographer's Market as a resource for growing their businesses. This edition contains the most comprehensive and up-to-date market contacts for working professional photographers today: magazines, book publishers, greeting card companies, stock agencies, advertising firms, photo contests, and more. In addition to the more than 1,500 individually verified contacts, 2018 Photographer's Market includes: • Up-to-date information on how to start and run a photography business, including how to find clients, who to contact to submit your photos, what types of photos they need, and how to submit both digital and film images • Markets for fine art photographers, including hundreds of galleries and art fairs, magazine and book publishers, contests, and more • Informative articles on business topics, such as maintaining records, customers service, trends in photography, gallery partnerships, and what makes a photo marketable • Inspiring and informative interviews with successful professionals, including wedding, concept, fashion and magazine photographers
Author: Noel Rivera
Publisher: Penguin
ISBN: 1440347530
Category : Art
Languages : en
Pages : 1256
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Book Description
Build a successful art career! Do you want to establish or expand a career for yourself in fine art, illustration, or design? Then Artist's & Graphic Designer's Market 2017 is the must-have reference guide you need. Thousands of successful artists have relied on us to help develop their careers and navigate the changing business landscape. The Artist's & Graphic Designer's Market 2017 introduces a whole host of new features and guarantees the most up-to-date, individually verified market contacts possible. Grow your art business with these resources: • A FREE 1-year subscription to ArtistsMarketOnline.com, where you can find industry contacts, track your submissions, get the latest art and design news, and much more. NOTE: The free subscription only comes with the print version. • Complete, up-to-date contact information for more than 1,800 art market resources, including galleries, magazines, book publishers, greeting card companies, ad agencies, syndicates, art fairs, and more. • Articles on the business of freelancing--from basic copyright information to tips on promoting your work. • Information on grants, residencies, organizations, publications, and websites that offer support and direction for visual artists of all types. • NEW! Informative articles on the art of customer service, creating a noteworthy portfolio, protecting your intellectual property, and adding teaching to your list of freelance possibilities. • NEW! Special features on maintaining your motivation as a freelancer, brand marketing, etiquette for artists, and artists' assistants. • NEW! Inspiring and informative interviews with successful professionals including illustrator Peter Sis, artists Seth Lyons and Kevin T. Kelly, and concept artists Gilles Beloeil and Lauren Airriess.
