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Author: Walter Wymer
Publisher: SAGE
ISBN: 9781412909235
Category : Business & Economics
Languages : en
Pages : 382
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Book Description
This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples.
Author: Walter Wymer
Publisher: SAGE
ISBN: 9781412909235
Category : Business & Economics
Languages : en
Pages : 382
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Book Description
This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples.
Author: Nir Vulkan
Publisher: Oxford University Press, USA
ISBN: 0199570515
Category : Business & Economics
Languages : en
Pages : 706
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Book Description
This Handbook brings together the latest research on applied market design. It surveys matching markets: environments where there is a need to match large two-sided populations to one another, such as law clerks and judges or patients and kidney donors.
Author: Teri McNamara
Publisher:
ISBN: 9781933719344
Category :
Languages : en
Pages : 272
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Book Description
Nonprofits have long needed a clear, concise, and completely practical guidebook about all aspects of designing, marketing and evaluating nonprofit programs. Now they have such a resource. This guide can be used to evolve strategic goals into well-designed programs that are guaranteed to meet the needs of clients, develop credible nonprofit business plans and fundraising proposals, ensure focused and effective marketing, evaluate the effectiveness and efficiencies of current programs in delivery of services to clients, evaluate program performance against goals and outcomes, and understand how a program really works in order to improve or duplicate the program.
Author: Jean-François Laslier
Publisher: Springer Nature
ISBN: 3030180506
Category : Business & Economics
Languages : en
Pages : 507
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Book Description
This collection of essays represents responses by over eighty scholars to an unusual request: give your high level assessment of the field of economic design, as broadly construed. Where do we come from? Where do we go from here? The book editors invited short, informal reflections expressing deeply felt but hard to demonstrate opinions, unsupported speculation, and controversial views of a kind one might not normally risk submitting for review. The contributors – both senior researchers who have shaped the field and promising, younger researchers – responded with a diverse collection of provocative pieces, including: retrospective assessments or surveys of the field; opinion papers; reflections on critical points for the development of the discipline; proposals for the immediate future; "science fiction"; and many more. The readers should have fun reading these unusual pieces – as much as the contributors enjoyed writing them.
Author: Bonita M. Kolb
Publisher: Routledge
ISBN: 0750687606
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
This book will have two purposes. First, the book will educate readers on how research can be used to help their organization more effectively reach its goals. Second, it will educate the reader on how to conduct different methods of research and use the findings to improve their product, find customers and develop effective promotion.
Author: Leslie R. Crutchfield
Publisher: John Wiley & Sons
ISBN: 1118118804
Category : Business & Economics
Languages : en
Pages : 469
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Book Description
An updated edition of a groundbreaking book on best practices for nonprofits What makes great nonprofits great? In the original book, authors Crutchfield and McLeod Grant employed a rigorous research methodology derived from for-profit books like Built to Last. They studied 12 nonprofits that have achieved extraordinary levels of impact—from Habitat for Humanity to the Heritage Foundation—and distilled six counterintuitive practices that these organizations use to change the world. Features a new introduction that explores the new context in which nonprofits operate and the consequences for these organizations Includes a new chapter on applying the Six Practices to small, local nonprofits, including some examples of these organizations Contains an update on the 12 organizations featured in the original book—how they have fared, what they've learned, and where they are now in their growth trajectory This book has lessons for all readers interested in creating significant social change, including nonprofit managers, donors, and volunteers.
Author: China Brotsky
Publisher: Oxford University Press
ISBN: 0190940484
Category : Business & Economics
Languages : en
Pages : 473
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Book Description
While the economy has boomed since the Great Recession, so too have real estate rents and gentrification in cities across North America; nonprofits priced out of formerly affordable neighborhoods lack adequate workplaces to meet their missions. Shared Space and the New Nonprofit Workplace presents a comprehensive overview of shared space as an innovative model and effective long-term solution for nonprofit organizations' need for stable and affordable office and program space. In particular, it focuses on co-locating multiple nonprofits in shared spaces, often called nonprofit centers, with shared services and a collaborative culture. This comprehensive resource provides a practical road map to develop new workspaces; documents benefits for nonprofit staff, organizations, and their communities; presents challenges and solutions from successful nonprofit shared spaces; and considers nonprofit centers' history and future trends. Further, it offers nonprofits an opportunity to engage in forward-thinking practices, such as collaborative service delivery, green building operations, and cross-sector alliances. The book will be useful to nonprofit executives, staff and board members, foundations, philanthropists, real estate and urban planning professionals interested in creating these projects, and researchers and students of the nonprofit sector.
Author: Kivi Leroux Miller
Publisher: John Wiley & Sons
ISBN: 0470619856
Category : Business & Economics
Languages : en
Pages : 285
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Book Description
A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.
Author: Bill McKendry
Publisher: Simon and Schuster
ISBN: 1637630409
Category : Business & Economics
Languages : en
Pages : 174
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Book Description
In Do More Good, Bill McKendry provides incredible insights and tips from his over thirty-five years of helping nonprofit organizations expand their reach and become more effective in their communication, and he provides a blueprint for expanding your brand’s impact. Giving nonprofit leaders the tools and decision-making power to move their organization from good to growth so they can DO MORE GOOD. If you’re passionate about doing good work for a cause—what birthed that desire in you? Somewhere, somehow, you were stirred by your experiences to do good things in this world. You also decided that you didn’t just want to make a living and survive—you wanted to make a difference. That’s why communicating effectively and maximizing your organization’s potential are so critical. Raising funds and public awareness are challenging enough for any nonprofit leader, but communicating well is really the fuel that will advance and grow your mission. Author and entrepreneur Bill McKendry is one of the leading authorities on nonprofit branding and marketing. In Do More Good, he provides incredible insights and tips from his over thirty-five years of helping nonprofit organizations expand their reach and become more effective in their communication. He shares dozens of examples and stories from his captivating career (including spending a day as a homeless man and shooting a commercial with Mother Teresa). Do More Good contains the blueprint you need to magnify your brand’s impact. With Bill's helpful advice and unique perspectives, you and your team will be inspired and equipped to do even more good.
Author: Federico Echenique
Publisher: Cambridge University Press
ISBN: 1108831990
Category : Business & Economics
Languages : en
Pages : 721
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Book Description
Written by more than fifty top researchers, this text comprehensively covers a major inter-disciplinary field and its important applications.
