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Author: Catherine Chaput
Publisher: Univ of South Carolina Press
ISBN: 1611179955
Category : Language Arts & Disciplines
Languages : en
Pages : 253
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Book Description
What explains the "triumph of capitalism"? Why do people so often respond positively to discussions favoring it while shutting down arguments against it? Overwhelmingly theories regarding capitalism's resilience have focused on individual choice bolstered by careful rhetorical argumentation. In this penetrating study, however, Catherine Chaput shows that something more than choice is at work in capitalism's ability to thrive in public practice and imagination—more even than material resources (power) and cultural imperialism (ideology). That "something," she contends, is market affect. Affect, says Chaput, signifies a semi-autonomous entity circulating through individuals and groups. Physiological in nature but moving across cultural, material, and environmental boundaries, affect has three functions: it opens or closes individual receptivity; it pulls or pushes individual identification; and it raises or lowers individual energies. This novel approach begins by connecting affect to rhetorical theory and offers a method for tracking its three modalities in relation to economic markets. Each of the following chapters compares a major theorist of capitalism with one of his important critics, beginning with the juxtaposition of Adam Smith and Karl Marx, who set the agenda not only for arguments endorsing and critiquing capitalism but also for the affective energies associated with these positions. Subsequent chapters restage this initial debate through pairs of economic theorists—John Maynard Keynes and Thorstein Veblen, Friedrich Hayek and Theodor Adorno, and Milton Friedman and John Kenneth Galbraith—who represent key historical moments. In each case, Chaput demonstrates, capitalism's critics have fallen short in their rhetorical effectiveness. Chaput concludes by exploring possibilities for escaping the straitjacket imposed by these debates. In particular she points to the biopolitical lectures of Michel Foucault as offering a framework for more persuasive anticapitalist critiques by reconstituting people's conscious understandings as well as their natural instincts.
Author: Catherine Chaput
Publisher: Univ of South Carolina Press
ISBN: 1611179955
Category : Language Arts & Disciplines
Languages : en
Pages : 253
Get Book Here
Book Description
What explains the "triumph of capitalism"? Why do people so often respond positively to discussions favoring it while shutting down arguments against it? Overwhelmingly theories regarding capitalism's resilience have focused on individual choice bolstered by careful rhetorical argumentation. In this penetrating study, however, Catherine Chaput shows that something more than choice is at work in capitalism's ability to thrive in public practice and imagination—more even than material resources (power) and cultural imperialism (ideology). That "something," she contends, is market affect. Affect, says Chaput, signifies a semi-autonomous entity circulating through individuals and groups. Physiological in nature but moving across cultural, material, and environmental boundaries, affect has three functions: it opens or closes individual receptivity; it pulls or pushes individual identification; and it raises or lowers individual energies. This novel approach begins by connecting affect to rhetorical theory and offers a method for tracking its three modalities in relation to economic markets. Each of the following chapters compares a major theorist of capitalism with one of his important critics, beginning with the juxtaposition of Adam Smith and Karl Marx, who set the agenda not only for arguments endorsing and critiquing capitalism but also for the affective energies associated with these positions. Subsequent chapters restage this initial debate through pairs of economic theorists—John Maynard Keynes and Thorstein Veblen, Friedrich Hayek and Theodor Adorno, and Milton Friedman and John Kenneth Galbraith—who represent key historical moments. In each case, Chaput demonstrates, capitalism's critics have fallen short in their rhetorical effectiveness. Chaput concludes by exploring possibilities for escaping the straitjacket imposed by these debates. In particular she points to the biopolitical lectures of Michel Foucault as offering a framework for more persuasive anticapitalist critiques by reconstituting people's conscious understandings as well as their natural instincts.
Author: Gareth Dale
Publisher: Polity
ISBN: 0745640710
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
Karl Polanyi’s The Great Transformation is generally acclaimed as being among the most influential works of economic history in the twentieth century, and remains as vital in the current historical conjuncture as it was in his own. In its critique of nineteenth-century ‘market fundamentalism’ it reads as a warning to our own neoliberal age, and is widely touted as a prophetic guidebook for those who aspire to understand the causes and dynamics of global economic turbulence at the end of the 2000s. Karl Polanyi: The Limits of the Market is the first comprehensive introduction to Polanyi’s ideas and legacy. It assesses not only the texts for which he is famous – prepared during his spells in American academia – but also his journalistic articles written in his first exile in Vienna, and lectures and pamphlets from his second exile, in Britain. It provides a detailed critical analysis of The Great Transformation, but also surveys Polanyi’s seminal writings in economic anthropology, the economic history of ancient and archaic societies, and political and economic theory. Its primary source base includes interviews with Polanyi’s daughter, Kari Polanyi-Levitt, as well as the entire compass of his own published and unpublished writings in English and German. This engaging and accessible introduction to Polanyi’s thinking will appeal to students and scholars across the social sciences, providing a refreshing perspective on the roots of our current economic crisis.
Author: Luke Winslow
Publisher: University of Alabama Press
ISBN: 0817361545
Category : Language Arts & Disciplines
Languages : en
Pages : 313
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Book Description
A fascinating survey of the history of political and economic ideas in the US that have led to an increasingly entrenched ultra-rich class of oligarchs To an American, oligarchy is something that happens somewhere else. In Oligarchy in America, Luke Winslow reveals oligarchy's deep intellectual roots and alarming growth in America. The book provides conceptual tools the lack of which have prevented Americans from recognizing oligarchy at home. Winslow argues that generic labels like "billionaires" for a class of ultra-rich masks the pervasive structures that entrench their power. He introduces instead the concept of democratic oligarchy--an institutional arrangement in which the ultra-rich form a class consciously creating and leveraging state power to accumulate wealth. Like a master class in political ideas, Winslow traces the intellectual lineage of oligarchy in the US. His lively and compulsively readable survey examines key rhetorical sources such as Herbert Spencer, Andrew Carnegie, Friedrich Hayek, Lewis Powell, Milton Friedman, Charles Koch, Donald Trump, Tucker Carlson, and others. Oligarchy in America maps the connective web of oligarchic ideas uniting these disparate figures. By offering a lucid framework through which to view oligarchic ideas ambient in American culture, Winslow makes a vital contribution to readers and scholars of communication and rhetorical studies, public address, economics, and political science.
Author: Deirdre N. McCloskey
Publisher: Univ of Wisconsin Press
ISBN: 0299158136
Category : Social Science
Languages : en
Pages : 249
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Book Description
A classic in its field, this pathbreaking book humanized the scientific rhetoric of economics to reveal its literary soul. Economics needs to admit that it, like other sciences, works with metaphors and stories. Its most mathematical and statistical moments are properly dominated by comparison and narration, that is to say, human persuasion. The book was McCloskey's opening move in the development of a "humanomics," and unification of the sciences and the humanities on the field of ordinary business life.
Author: Yann Moulier-Boutang
Publisher: Polity
ISBN: 0745647324
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
This book argues that we are undergoing a transition from industrial capitalism to a new form of capitalism - what the author calls & lsquo; cognitive capitalism & rsquo;
Author: Nathan Crick
Publisher: Taylor & Francis
ISBN: 1040130100
Category : Language Arts & Disciplines
Languages : en
Pages : 626
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Book Description
This handbook represents the first comprehensive disciplinary investigation into the relationship between rhetoric and power as it is expressed in different aspects of society. Providing conceptual and empirical foundations for the study of the relationship between different forms of rhetorical expression and diverse structures, practices, habits, and networks of power, The Routledge Handbook of Rhetoric and Power is divided into six parts: Theoretical Foundations Propaganda, Politics, and the State Resistance and Social Movements Culture, Society, and Identity Discourses of Technique and Organization Prospects for the Future The guiding principle of this handbook is that power represents a capacity for coordinated action grounded in specific historical, technological, political, and economic conditions. It suggests that rhetoric is an art that adapts to these conditions and finds ways to transform, create, or undermine these capacities in other people through self-conscious persuasion. Featuring contributions from key scholars, this accessibly written handbook will be an indispensable resource for researchers and students in the fields of rhetoric, writing studies, communication studies, political communication, and social justice.
Author: JongHwa Lee
Publisher: Routledge
ISBN: 1351385402
Category : Language Arts & Disciplines
Languages : en
Pages : 202
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Book Description
The second edition of this formative collection offers analysis of the work rhetoric plays in the principles and practices of today’s culture of democratic activism. Editors JongHwa Lee and Seth Kahn—and their diverse contributors working in communication and composition studies both within and outside academia—provide explicit articulation of how activist rhetoric differs from the kinds of deliberative models that rhetoric has exalted for centuries, contextualized through and by contributors’ everyday lives, work, and interests. New to this edition are attention to Black Lives Matter, the transgender community, social media environments, globalization, and environmental activism. Simultaneously challenging and accessible, Activism and Rhetoric: Theories and Contexts for Political Engagement is a must-read for students and scholars who are interested in or actively engaged in rhetoric, composition, political communication, and social justice. Chapters 1, 6, and 13 of this book are freely available as downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.
Author: Timothy Johnson
Publisher: Penn State Press
ISBN: 027108829X
Category : Language Arts & Disciplines
Languages : en
Pages : 364
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Book Description
In 1914, the Ford Motor Company opened its Motion Picture Laboratory, an in-house operation that produced motion pictures to educate its workforce and promote its products. Just six years later, Ford films had found their way into schools and newsreels, travelogues, and even feature films in theaters across the country. It is estimated that by 1961, the company’s movies had captured an audience of sixty-four million people. This study of Ford’s corporate film program traces its growth and rise in prominence in corporate America. Drawing on nearly three hundred hours of material produced between 1914 and 1954, Timothy Johnson chronicles the history of Ford’s filmmaking campaign and analyzes selected films, visual and narrative techniques, and genres. He shows how what began as a narrow educational initiative grew into a global marketing strategy that presented a vision not just of Ford or corporate culture but of American life more broadly. In these films, Johnson uncovers a powerful rhetoric that Ford used to influence American labor, corporate style, production practices, road building, suburbanization, and consumer culture. The company’s early and continued success led other corporations to adopt similar programs. Persuasive and thoroughly researched, Rhetoric, Inc. documents the role that imagery and messaging played in the formation of the modern American corporation and provides a glimpse into the cultural turn to the economy as a source of entertainment, value, and meaning.
Author: James Wynn
Publisher: Penn State Press
ISBN: 0271089237
Category : Language Arts & Disciplines
Languages : en
Pages : 303
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Book Description
As discrete fields of inquiry, rhetoric and mathematics have long been considered antithetical to each other. That is, if mathematics explains or describes the phenomena it studies with certainty, persuasion is not needed. This volume calls into question the view that mathematics is free of rhetoric. Through nine studies of the intersections between these two disciplines, Arguing with Numbers shows that mathematics is in fact deeply rhetorical. Using rhetoric as a lens to analyze mathematically based arguments in public policy, political and economic theory, and even literature, the essays in this volume reveal how mathematics influences the values and beliefs with which we assess the world and make decisions and how our worldviews influence the kinds of mathematical instruments we construct and accept. In addition, contributors examine how concepts of rhetoric—such as analogy and visuality—have been employed in mathematical and scientific reasoning, including in the theorems of mathematical physicists and the geometrical diagramming of natural scientists. Challenging academic orthodoxy, these scholars reject a math-equals-truth reduction in favor of a more constructivist theory of mathematics as dynamic, evolving, and powerfully persuasive. By bringing these disparate lines of inquiry into conversation with one another, Arguing with Numbers provides inspiration to students, established scholars, and anyone inside or outside rhetorical studies who might be interested in exploring the intersections between the two disciplines. In addition to the editors, the contributors to this volume are Catherine Chaput, Crystal Broch Colombini, Nathan Crick, Michael Dreher, Jeanne Fahnestock, Andrew C. Jones, Joseph Little, and Edward Schiappa.
Author: Kevin Musgrave
Publisher: MSU Press
ISBN: 162895471X
Category : Language Arts & Disciplines
Languages : en
Pages : 366
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Book Description
Taking corporate personhood as a starting point, Persons of the Market observes the complex historical entanglement of Christian theology and liberal capitalism to shed new light on their seemingly odd marriage in contemporary American politics. Author Kevin Musgrave highlights the ways that theories of corporate and human personhood have long been and remain bound together by examining four case studies: the U.S. Supreme Court’s 1886 Santa Clara decision, the role of early twentieth-century advertisers in endowing corporations with souls, Justice Lewis Powell Jr.’s eponymous memo of 1971, and the arc of the conservative movement from Ronald Reagan to Donald Trump. Tracing this rhetorical history of the extension and attribution of personhood to the corporate form illustrates how the corporation has for many increasingly become a normative model or ideal to which human persons should aspire. In closing, the book offers preliminary ideas about how we might fashion a more democratic and humane understanding of what it means to be a person.
