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Author: Elena Machado Sáez
Publisher: University of Virginia Press
ISBN: 081393706X
Category : Literary Criticism
Languages : en
Pages : 358
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Book Description
In Market Aesthetics, Elena Machado Sáez explores the popularity of Caribbean diasporic writing within an interdisciplinary, comparative, and pan-ethnic framework. She contests established readings of authors such as Junot Díaz, Julia Alvarez, Edwidge Danticat, and Robert Antoni while showcasing the work of emerging writers such as David Chariandy, Marlon James, and Monique Roffey. By reading these writers as part of a transnational literary trend rather than within isolated national ethnic traditions, the author is able to show how this fiction adopts market aesthetics to engage the mixed blessings of multiculturalism and globalization via the themes of gender and sexuality. New World Studies Modern Language Initiative
Author: Elena Machado Sáez
Publisher: University of Virginia Press
ISBN: 081393706X
Category : Literary Criticism
Languages : en
Pages : 358
Get Book
Book Description
In Market Aesthetics, Elena Machado Sáez explores the popularity of Caribbean diasporic writing within an interdisciplinary, comparative, and pan-ethnic framework. She contests established readings of authors such as Junot Díaz, Julia Alvarez, Edwidge Danticat, and Robert Antoni while showcasing the work of emerging writers such as David Chariandy, Marlon James, and Monique Roffey. By reading these writers as part of a transnational literary trend rather than within isolated national ethnic traditions, the author is able to show how this fiction adopts market aesthetics to engage the mixed blessings of multiculturalism and globalization via the themes of gender and sexuality. New World Studies Modern Language Initiative
Author: Bernd Schmitt
Publisher: Simon and Schuster
ISBN: 0684867508
Category : Business & Economics
Languages : en
Pages : 555
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Book Description
There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics? Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines for harnessing a company's total aesthetic output -- its "look and feel" -- to provide a vital competitive advantage. Going beyond standard traditional approaches on branding, this fascinating book is the first to combine branding, identity, and image and to show how aesthetics can be managed through logos, brochures, packages, and advertisements, as well as sounds, scents, and lighting, to sell "the memorable experience." The authors explore what makes a corporate or brand identity irresistible, what styles and themes are crucial for different contexts, and what meanings certain visual symbols convey. Any person in any organization in any industry can benefit from employing the tools of "marketing aesthetics." Schmitt and Simonson describe how a firm can use these tools strategically to create a variety of sensory experiences that will (1) ensure customer satisfaction and loyalty; (2) sustain lasting customer impressions about a brand's or organization's special personality; (3) permit premium pricing; (4) provide legal "trade dress" protection from competitive attacks; (5) lower costs and raise productivity; and (6) most importantly, create irresistible appeal. The authors show how to manage identity globally and how to develop aesthetically pleasing retail spaces and environments. They also address the newly emergent topic of how to manage corporate and brand identity on the Internet. Supporting their thesis with numerous real-world success stories such as Absolut Vodka, Nike, the Gap, Cathay Pacific Airlines, Starbucks, the New Beetle Website, and Lego, the authors explain how actual companies have developed, refined, and maintained distinct corporate identities that set them apart from competitors.
Author: Martha Woodmansee
Publisher: Columbia University Press
ISBN: 9780231106016
Category : Art
Languages : en
Pages : 224
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Book Description
Literatuuropgave : p.179-193. - Met reg. Study of the ways in which the marketplace has shaped the modern ideas of art and the aesthtic.
Author: Regenia Gagnier
Publisher: University of Chicago Press
ISBN: 9780226278544
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
What is the relationship between our conception of humans as producers or creators; as consumers of taste and pleasure; and as creators of value? Combining cultural history, economics, and literary criticism, Regenia Gagnier's new work traces the parallel development of economic and aesthetic theory, offering a shrewd reading of humans as workers and wanters, born of labor and desire. The Insatiability of Human Wants begins during a key transitional moment in aesthetic and economic theory, 1871, when both disciplines underwent a turn from production to consumption models. In economics, an emphasis on the theory of value and the social relations between land, labor, and capital gave way to more individualistic models of consumerism. Similarly, in aesthetics, theories of artistic production or creativity soon bowed to models of taste, pleasure, and reception. Using these developments as a point of departure, Gagnier deftly traces the shift in Western thought from models of production to consumption. From its exploration of early market logic and Kantian thought to its look at the aestheticization of homelessness and our own market boom, The Insatiability of Human Wants invites us to contemplate alternative interpretations of economics, aesthetics, and history itself.
Author: Eckart Voland
Publisher: Springer Science & Business Media
ISBN: 3662071428
Category : Science
Languages : en
Pages : 376
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Book Description
Evolutionary aesthetics is the attempt to understand the aesthetic judgement of human beings and their spontaneous distinction between "beauty" and "ugliness" as a biologically adapted ability to make important decisions in life. The hypothesis is - both in the area of "natural beauty" and in sexuality, with regard to landscape preferences, but also in the area of "artificial beauty" (i.e. in art and design) - that beauty opens up fitness opportunities, while ugliness holds fitness risks. In this book, this adaptive view of aesthetics is developed theoretically, presented on the basis of numerous examples, and its consequences for evolutionary anthropology are illuminated.
Author: Martha Buskirk
Publisher: A&C Black
ISBN: 1441188207
Category : Art
Languages : en
Pages : 389
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Book Description
Intertwines a dual emphasis on evolving institutional priorities and major shifts in artistic production.
Author: Andrés Solimano
Publisher: Routledge
ISBN: 1000488128
Category : Business & Economics
Languages : en
Pages : 93
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Book Description
The Evolution of Contemporary Arts Markets looks at the historical evolution of the art market from the 15th century to the present day. Art is both an expression of human creativity and an object of economic value and financial refuge at times of economic turbulence. Historically, the art market evolved with the development of capitalism, finance and technical change, and art schools responded to social events such as wars, revolutions and waves of democratization. The author discusses the main features of modern art markets such as complexity in art valuation, globalism, segmentation, financialization, indivisibility, liquidity and provenance issues. The book studies the impact of wealth inequality and economic cycles and crises on the art market and features a chapter focusing specifically on the art market in China. This accessible publication is ideal for a broad, interdisciplinary audience including those involved in the economic and financial fields as well as art lovers, art market participants and social and cultural scholars.
Author: Gianfranco Mossetto
Publisher: Springer Science & Business Media
ISBN: 940158236X
Category : Business & Economics
Languages : en
Pages : 207
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Book Description
Aesthetics and Economics is a pioneering effort at treating aesthetics from the point of view of economic theory, and addresses the contradictions which have arisen from economists' work in this field over the years. Starting from an historical review of the treatment of aesthetics in economic thought, Aesthetics and Economics goes through the integration of a number of recent advances in economic thinking with the main topics of aesthetics, from creativity to interpretation. The subject is systematically treated on the grounds of a restatement of the optimization analysis on non-consequentialist bases, starting from the Kantian definition of aesthetic judgement up to its contemporary developments. A specific information asymmetry characterizing the agents' behaviours arises from the aesthetic qualification of consumption, production and investment processes, thus affecting the usual equilibrium and optimization conditions, resulting in new institutional interventions in the market. `Certification' of the aesthetic nature of goods and stocks is needed and gives place to original market strategies and optimization problems.
Author: Charles Taliaferro
Publisher: Simon and Schuster
ISBN: 1780741251
Category : Art
Languages : en
Pages : 168
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Book Description
Explaining what art is and what’s not art. What is art? Why do we find some things beautiful but not others? Is it wrong to share MP3s? These are just some of the questions explored by aesthetics, the philosophy of art. In this sweeping introduction, Charles Taliaferro skilfully guides us through different theories of art and beauty, tackling issues such as who owns art and what happens when art and morality collide. From Plato on poetry to Ringo Starr on the drums, this is a perfect introductory text for anyone interested in the fascinating questions art can raise.
Author: Roberto M. Álvarez del Blanco
Publisher: Routledge
ISBN: 0429657897
Category : Business & Economics
Languages : en
Pages : 211
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Book Description
This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace. Traditionally, beauty has been examined in relation to its influence on painting, sculpture, literature, music, and architecture. However, its value and power in the marketplace is understudied. Álvarez del Blanco provides a systematic analysis of beauty in commonplace objects and brands, drawing on cutting-edge research at the intersection of marketing and neurosciences. Through examining the neuroscientific evidence for how the brain processes beauty, the author articulates the implications this may have on marketing and brand management. He also offers a glimpse of how beauty may evolve, and its marketing implications for firm strategy in the coming decades. Written by a recognized authority in marketing and brand strategy, Brand Beauty Unleashed gives students with an interest in marketing, consumer behavior, branding, and neuromarketing an exciting new perspective on this intangible asset.
