Author: Gabriel Stricker
Publisher: Macmillan
ISBN: 0312310854
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
"Mao in the Boardroom" complements Mao's sage sayings with brief and pointed case histories of today's leading free-market guerillas. Includes over 50 amusing and ironic "photos" of Mao posing with many of today's business leaders.
Author: Gabriel Stricker
Publisher: St. Martin's Griffin
ISBN: 1429981261
Category : Humor
Languages : en
Pages : 269
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Book Description
Steve Jobs, Richard Branson, and Ben and Jerry may think they were the first guerrilla marketers, but Mao beat them to the punch years ago. Get ready for the lessons of success from the original "Chairman" of the board. Mao in the Boardroom is the new Little Red Book for a capitalist world. "A curious amalgam of humor and business advice, Stricker's book should appeal to little guys thinking about going up against the big dogs." - Publishers Weekly
Author: Gabriel Stricker
Publisher: Saint Martin's Paperbacks
ISBN: 9780312987909
Category :
Languages : en
Pages :
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Book Description
Author: Max Lenderman
Publisher: McClelland & Stewart
ISBN: 1551991691
Category : Business & Economics
Languages : en
Pages : 331
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Book Description
Finalist for the National Business Book Award. Consumers have changed dramatically in the age of mass media, and the brand world is moving toward guerrilla and viral marketing to cut past the media clutter. In Experience the Message, Max Lenderman explains who the new marketers are, how they work, and why they matter. He guides us through today’s experiential marketing revolution, revealing how companies can interact with consumers in meaningful ways and what consumers can demand and expect.
Author: Olga Bieck
Publisher: Anchor Academic Publishing (aap_verlag)
ISBN: 3954896753
Category : Business & Economics
Languages : en
Pages : 73
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Book Description
The present work is analysing the successful turnaround of the Japanese car manufacturer Nissan in 1999 to 2001. Very often transformational change fails due to different factors, in most cases though due to the insufficient employee’s motivation or due to cultural problems when two international partners try to gain the competitive advantage through merger or alliance. To analyse the successful turnaround of Nissan after its alliance with Renault, a ‘new’ model for conducting organizational change was introduced. The provided framework unites both actions and attitudes, necessary for motivating employees and establishing new structural and cultural patterns. The example of Nissan proved that clear analysis of the present situation, cross -border communication during the whole transformational process, the sense of urgency established from the very beginning and total commitment of top management and employees are the vital factors that define the success of transformational intention.
Author: Mandy Greenwood
Publisher: NaomiAoki
ISBN:
Category : Fiction
Languages : en
Pages : 207
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Book Description
Theirs was the perfect marriage… no, it had been. Right up until his husband, Mao Omori, head of the Omori-Vasilev Syndicate, became obsessed with expanding the Syndicate’s power beyond the borders of Greertown. Hours spent pouring over maps and making plans turned into days, weeks, and months of Jun being ignored. And he’s had enough. Jun packed his bags, walked out the door, and didn’t look back. Didn’t think it was worth looking back when no one was there to notice he’d gone. But being single wasn’t all that great either. Drowning his sorrows night after night, Jun encounters a man who promises him a fresh start. One night together that never needed to be repeated. No names needed to be shared. Except Jun isn’t the only one hiding secret. And Mao refuses to let his husband walk away… Knight is the fourth book in a dark mafia series filled with angst, violence, romantic drama, betrayal, and jealous rages, as the men of the Omori-Vasilev Syndicate fight to hold onto those they love amidst a war with an unknown enemy. The books are not standalone and must be read in order. Contains both MMM polyamory, and MM romances.
Author: Alexander L. Fattal
Publisher: University of Chicago Press
ISBN: 022659064X
Category : Social Science
Languages : en
Pages : 325
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Book Description
Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions. Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict.
Author: Xi Van Fleet
Publisher: Center Street
ISBN: 154600632X
Category : Political Science
Languages : en
Pages : 254
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Book Description
An inspiring survivor of Mao’s Cultural Revolution in China makes a passionate case that history is eerily repeating itself as the Woke Revolution spreads across America. Xi Van Fleet lived through the horrors of the Chinese Cultural Revolution as a schoolgirl. Forced to the countryside with other young Chinese for re-education after high school, she later escaped communism and found freedom and new a life in America. But more than 30 years later, Xi disturbingly sees signs of the same Cultural Marxism that ravaged her birth country of China threatening to destroy the America she now calls home. This is her dire warning to the United States. Xi compellingly tells the story of two Cultural Revolutions: one driven by Mao during her childhood and the one unfolding in today’s America from the progressive left. With captivating personal stories and extensive historic research, Xi reveals the stunning similarities of these two revolutions. This fascinating book shows readers that both revolutions: Use Marxist tactics of division, indoctrination, deception, coercion, cancelation, subversion and violence. Aim to destroy the foundation of the traditional culture to replace it with Marxist ideologies. Weaponize youth, using them as their means to an end. Share the same goal of achieving absolute power at the expense of the people. Lead to the same ending: loss of freedom and totalitarian rule. Readers will be captivated by the riveting personal story of a Chinese immigrant to the United States who overcame fear and reluctance to get involved in the movement to save America. Her political activism begins with a school board speech in 2021 against Critical Race Theory in Loudoun County, Virginia that unexpectedly goes viral and ignites national media attention. Xi now devotes her life to educating the American public on the shocking parallels between these two revolutions. Because only when Americans understand what is really happening will they rise up and resist the communist takeover of America.
Author: Mandy Greenwood
Publisher: NaomiAoki
ISBN:
Category : Fiction
Languages : en
Pages : 153
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Book Description
Before he’d met them—Misaki and Kristof—Aidan’s life had been easy. Filled with nights spent on the town with his friends, days spent in the gym or the ring, and not caring what tomorrow brought. But Misaki and Kristof changed all that… changed everything Aidan had thought true about himself. Aidan doesn’t regret any of it. No matter the pain they’ve caused him. But their world isn’t kind. And as Aidan fights to keep the Martel Group from being consigned to the history books, it might be his love for Misaki and Kristof that is sacrificed. Princes is the third book in a dark mafia series filled with angst, violence, romantic drama, betrayal, jealous rages, and a bisexual awakening, as the men of the Omori-Vasilev Syndicate fight to hold onto those they love amidst a gang war. The books are not standalone and must be read in order. Contains both MMM polyamory, and MM romances.
Author: GP SUMMARY
Publisher: BookRix
ISBN: 3755459787
Category : Study Aids
Languages : en
Pages : 73
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Book Description
DISCLAIMER This book does not in any capacity mean to replace the original book but to serve as a vast summary of the original book. Summary of Mao's America by Xi Van Fleet: A Survivor's Warning IN THIS SUMMARIZED BOOK, YOU WILL GET: Chapter astute outline of the main contents. Fast & simple understanding of the content analysis. Exceptionally summarized content that you may skip in the original book Xi Van Fleet, a survivor of Mao's Cultural Revolution in China, warns that the Woke Revolution is eerily repeating itself in America. She shares her personal story of escaping communism and finding freedom in America, but now sees signs of Cultural Marxism threatening her home. Using personal stories and extensive research, Xi reveals the similarities between the two revolutions, revealing that they use Marxist tactics, destroy traditional culture, weaponize youth, achieve absolute power, and lead to totalitarian rule. Xi now devotes her life to educating the American public on these similarities, as only then will they resist the communist takeover of America.
