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Author: Gabriel Stricker
Publisher: St. Martin's Griffin
ISBN: 1429981261
Category : Humor
Languages : en
Pages : 269
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Book Description
Steve Jobs, Richard Branson, and Ben and Jerry may think they were the first guerrilla marketers, but Mao beat them to the punch years ago. Get ready for the lessons of success from the original "Chairman" of the board. Mao in the Boardroom is the new Little Red Book for a capitalist world. "A curious amalgam of humor and business advice, Stricker's book should appeal to little guys thinking about going up against the big dogs." - Publishers Weekly
Author: Gabriel Stricker
Publisher: St. Martin's Griffin
ISBN: 1429981261
Category : Humor
Languages : en
Pages : 269
Get Book Here
Book Description
Steve Jobs, Richard Branson, and Ben and Jerry may think they were the first guerrilla marketers, but Mao beat them to the punch years ago. Get ready for the lessons of success from the original "Chairman" of the board. Mao in the Boardroom is the new Little Red Book for a capitalist world. "A curious amalgam of humor and business advice, Stricker's book should appeal to little guys thinking about going up against the big dogs." - Publishers Weekly
Author: Gabriel Stricker
Publisher: Saint Martin's Paperbacks
ISBN: 9780312987909
Category :
Languages : en
Pages :
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Book Description
Author: Jude Blanchette
Publisher: Oxford University Press, USA
ISBN: 0190605847
Category : Biography & Autobiography
Languages : en
Pages : 225
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Book Description
In China's New Red Guards, Jude Blanchette illuminates two trends in contemporary China that point to its revival of Mao Zedong's legacy-a development that he argues will result in a more authoritarian and more militaristic China. This book not only will reshape our understanding of the political forces driving contemporary China, it will also demonstrates how ideologies can survive and prosper despite pervasive rumors of their demise.
Author: Alexander C. Cook
Publisher: Cambridge University Press
ISBN: 1107057221
Category : Biography & Autobiography
Languages : en
Pages : 305
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Book Description
On the fiftieth anniversary of Quotations from Chairman Mao, this pioneering volume examines the book as a global historical phenomenon.
Author: Max Lenderman
Publisher: McClelland & Stewart
ISBN: 1551991691
Category : Business & Economics
Languages : en
Pages : 331
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Book Description
Finalist for the National Business Book Award. Consumers have changed dramatically in the age of mass media, and the brand world is moving toward guerrilla and viral marketing to cut past the media clutter. In Experience the Message, Max Lenderman explains who the new marketers are, how they work, and why they matter. He guides us through today’s experiential marketing revolution, revealing how companies can interact with consumers in meaningful ways and what consumers can demand and expect.
Author: Edward E. Rice
Publisher: Univ of California Press
ISBN: 9780520026230
Category : History
Languages : en
Pages : 636
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Book Description
Author: Olga Bieck
Publisher: Anchor Academic Publishing (aap_verlag)
ISBN: 3954896753
Category : Business & Economics
Languages : en
Pages : 73
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Book Description
The present work is analysing the successful turnaround of the Japanese car manufacturer Nissan in 1999 to 2001. Very often transformational change fails due to different factors, in most cases though due to the insufficient employee’s motivation or due to cultural problems when two international partners try to gain the competitive advantage through merger or alliance. To analyse the successful turnaround of Nissan after its alliance with Renault, a ‘new’ model for conducting organizational change was introduced. The provided framework unites both actions and attitudes, necessary for motivating employees and establishing new structural and cultural patterns. The example of Nissan proved that clear analysis of the present situation, cross -border communication during the whole transformational process, the sense of urgency established from the very beginning and total commitment of top management and employees are the vital factors that define the success of transformational intention.
Author: Tse-Tung Mao
Publisher:
ISBN:
Category :
Languages : en
Pages : 96
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Book Description
Author: Li Zhi-Sui
Publisher: Random House
ISBN: 0307791394
Category : Biography & Autobiography
Languages : en
Pages : 736
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Book Description
“The most revealing book ever published on Mao, perhaps on any dictator in history.”—Professor Andrew J. Nathan, Columbia University From 1954 until Mao Zedong's death twenty-two years later, Dr. Li Zhisui was the Chinese ruler's personal physician, which put him in daily—and increasingly intimate—contact with Mao and his inner circle. in The Private Life of Chairman Mao, Dr. Li vividly reconstructs his extraordinary experience at the center of Mao's decadent imperial court. Dr. Li clarifies numerous long-standing puzzles, such as the true nature of Mao's feelings toward the United States and the Soviet Union. He describes Mao's deliberate rudeness toward Khrushchev and reveals the actual catalyst of Nixon's historic visit. Here are also surprising details of Mao's personal depravity (we see him dependent on barbiturates and refusing to wash, dress, or brush his teeth) and the sexual politics of his court. To millions of Chinese, Mao was more god than man, but for Dr. Li, he was all too human. Dr. Li's intimate account of this lecherous, paranoid tyrant, callously indifferent to the suffering of his people, will forever alter our view of Chairman Mao and of China under his rule. Praise for The Private Life of Chairman Mao “From now one no one will be able to pretend to understand Chairman Mao's place in history without reference to this revealing account.”—Professor Lucian Pye, Massachusetts Institute of Technology “Dr. Li does for Mao what the physician Lord Moran's memoir did for Winston Churchill—turns him into a human being. Here is Mao unveiled: eccentric, demanding, suspicious, unregretful, lascivious, and unfailingly fascinating. Our view of Mao will never be the same again.”—Ross Terrill, author of China in Our Time “An extraordinarily intimate portrait of Mao. [Dr. Li] portrays [Mao's imperial court] as a place of boundless decadence, licentiousness, selfishness, relentless toadying and cutthroat political intrigue.”—Richard Bernstein, The New York Times “One of the most provocative books on Mao to appear since the publication of Edgar Snow's Red Star Over China.”—Paul G. Pickowicz, The Wall Street Journal
Author: Roderick MacFarquhar
Publisher: BRILL
ISBN: 1684171121
Category : History
Languages : en
Pages : 585
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Book Description
"In 1957 and 1958, Chairman Mao Zedong led China into two major experiments: the Hundred Flowers policy of encouraging literary and political free expression and the economic Great Leap Forward. Each was a disaster. Repression followed the first when it became clear that intellectuals would criticize the Communist Party itself; famine followed the second. During two crucial years when the movements were being initiated, however, Mao addressed various Party groups behind closed doors to explain the new policies and exhort compliance. Recorded at the time and collected for limited circulation in the 1960s by his admirers among the Red Guards, the speeches, question-and-answer sessions, and letters here translated have never before been published in China or the West. These new, candid materials revise our understanding of how the policies developed and reveal not only the extent of Mao’s power but the startling flights his untethered thought could take. Introductory essays by Roderick MacFarquhar, Benjamin Schwartz, Eugene Wu, Merle Goldman, and Timothy Cheek provide a context for evaluating and interpreting the nineteen texts translated in this volume."
