Managing Media Economy, Media Content and Technology in the Age of Digital Convergence PDF Download
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Author: Zvezdan Vukanovic
Publisher: Media XXI
ISBN: 9897292454
Category : Social Science
Languages : en
Pages : 417
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Book Description
This book, which analyzes the internal and external environment of the media industry, compiles scientific articles, written by 33 authors coming from 13 diverse countries, emphasizing the complex and multifaceted nature of the industry, of the business and of the media economy. The authors got more than 130 detailed definitions of relevant concepts from the business and media technology area, having quoted in their articles more than 720 books, monographs, articles and research papers. This work intends, on one hand, to emphasize the necessity from the companies and the media consumers side, to define strategies that allow to give an answer to the appearing of the new media. On the other hand, it intends to adopt and adapt relevant business frames and concepts for the economic and technological analysis of media markets.
Author: Zvezdan Vukanovic
Publisher: Media XXI
ISBN: 9897292454
Category : Social Science
Languages : en
Pages : 417
Get Book Here
Book Description
This book, which analyzes the internal and external environment of the media industry, compiles scientific articles, written by 33 authors coming from 13 diverse countries, emphasizing the complex and multifaceted nature of the industry, of the business and of the media economy. The authors got more than 130 detailed definitions of relevant concepts from the business and media technology area, having quoted in their articles more than 720 books, monographs, articles and research papers. This work intends, on one hand, to emphasize the necessity from the companies and the media consumers side, to define strategies that allow to give an answer to the appearing of the new media. On the other hand, it intends to adopt and adapt relevant business frames and concepts for the economic and technological analysis of media markets.
Author: Zvezdan Vikanovic
Publisher:
ISBN: 9789940250393
Category :
Languages : en
Pages : 521
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Book Description
Author: Pagani, Margherita
Publisher: IGI Global
ISBN: 1931777543
Category : Computers
Languages : en
Pages : 259
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Book Description
"Addressing the issues that managers in the multimedia industry have confronted while developing and implementing this innovative technology, this book focuses on the latest research and findings in digital television technologies. Covered are the major issues surrounding digital convergence including the digital metamarket and new digital media devices and their potential for IT convergence at the macro level. Also addressed are multimedia and interactive digital television and the economic implications of these technologies. Additionally, the managerial implications of interactive digital television are covered, including branding strategies for digital television channels and the critical role of content media management."
Author: Sherry Ginn
Publisher: McFarland
ISBN: 1476627169
Category : Literary Criticism
Languages : en
Pages : 186
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Book Description
First appearing in Marvel Comics in the 1960s, Natasha Romanoff, a.k.a. Black Widow, was introduced to movie audiences in Iron Man 2 (2010). Her character has grown in popularity with subsequent Marvel films, and fans have been vocal about wanting to see Black Widow in a titular role. Romanoff has potent appeal: a strong female character who is not defined by her looks or her romantic relationships, with the skill set of a veteran spy first for the KGB, then for S.H.I.E.L.D. This collection of new essays is the first to examine Black Widow and her development, from Cold War era comics to the Marvel Cinematic Universe.
Author: Richard A. Gershon
Publisher: Routledge
ISBN: 1136288929
Category : Language Arts & Disciplines
Languages : en
Pages : 455
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Book Description
With today’s dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Developed for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. The second edition includes updated research throughout , including material on major business and technology changes and the importance of digital lifestyle reflected in e-commerce and personalized media selection, such as Netflix and iTunes, and the growing importance of Facebook and social networking from a business perspective.
Author: Mercedes Medina
Publisher: John Wiley & Sons
ISBN: 1119384664
Category : Business & Economics
Languages : en
Pages : 167
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Book Description
This book focuses on the challenges of competition in television broadcasting markets. How is the evolution from a two-sided market to platform economics reshaping competition in television broadcasting? How are new market dynamics changing competition for content creation and acquisition and the revenue streams? Will content remain king? Or will new competitive dynamics undermine the sustainable creation of high quality content, especially in small media markets?
Author: Francisco J. Pérez-Latre
Publisher: Media XXI
ISBN: 9897292446
Category : Social Science
Languages : en
Pages : 505
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Book Description
The media are at the end of a cycle and at the beginning of a new model that is still unpredictable. For decades, the industry enjoyed solid profits, a certain tranquillity and clear rules. The presence of high barriers to entry hindered the progress of competitors and several key markets were, in fact, oligopolies. This book tells how a stable industry was buffeted by winds that seriously threatened its essential pillars. Free access and Internet development caused a dramatic drop of the value of the contents. The public could often find information and entertainment at no cost, therefore beginning to move away from the media that were poorly differentiated and predictable in terms of subjects and approaches. The authors do not restrict themselves to writing a chronicle of those transformations: they deepen the causes and propose solutions. In their view, companies in the sector have lacked the discipline necessary to keep pace with innovation, adapt to change and make learning a constant and priority activity. The industry needs better leaders, managers with vision, who can take risks and break the monotonous cycle of systematic imitation of success formulas that already belong to the past.
Author: Brett Hirsch
Publisher: Routledge
ISBN: 1351963406
Category : Literary Criticism
Languages : en
Pages : 287
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Book Description
This eighth volume of The Shakespearean International Yearbook presents a special section on 'European Shakespeares', proceeding from the claim that Shakespeare's literary craft was not just native English or British, but was filtered and fashioned through a Renaissance awareness that needs to be recognized as European, and that has had effects and afterlives across the Continent. Guest editors Ton Hoenselaars and Clara Calvo have constructed this section to highlight both how the spread of 'Shakespeare' throughout Europe has brought together the energies of a wide variety of European cultures across several centuries, and how the inclusion of Shakespeare in European culture has been not only a European but also a world affair. The Shakespearean International Yearbook continues to provide an annual survey of important issues and developments in contemporary Shakespeare studies. Contributors to this issue come from the US and the UK, Spain, Switzerland and South Africa, Canada, The Netherlands, India, Portugal, Greece, France, and Hungary. In addition to the section on European Shakespeares, this volume includes essays on the genre of romance, issues of character, and other topics.
Author: Stephen O'Neill
Publisher: Bloomsbury Publishing
ISBN: 1472500288
Category : Literary Criticism
Languages : en
Pages : 232
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Book Description
The video-sharing platform YouTube signals exciting opportunities and challenges for Shakespeare studies. As patron, distributor and archive, YouTube occasions new forms of user-generated Shakespeares, yet a reduced Bard too, subject to the distractions of the contemporary networked mediascape. This book identifies the genres of YouTube Shakespeare, interpreting them through theories of remediation and media convergence and as indices of Shakespeare's shifting cultural meanings. Exploring the intersection of YouTube's participatory culture – its invitation to 'Broadcast Yourself' – with its corporate logic, the book argues that YouTube Shakespeare is a site of productive tension between new forms of self-expression and the homogenizing effects of mass culture. Stephen O'Neill unfolds the range of YouTube's Bardic productions to elaborate on their potential as teaching and learning resources. The book importantly argues for a critical media literacy, one that attends to identity constructions and to the politics of race and gender as they emerge through Shakespeare's new media forms. Shakespeare and YouTube will be of interest to students and scholars of Shakespearean drama, poetry and adaptations, as well as to new media studies.
Author: Alan Albarran
Publisher: Routledge
ISBN: 1351747533
Category : Business & Economics
Languages : en
Pages : 497
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Book Description
Winner of the 2019 Robert Picard Book Award The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data.
