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Author: John Caples
Publisher: WWW.Snowballpublishing.com
ISBN: 9781607965664
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
Author: John Caples
Publisher: WWW.Snowballpublishing.com
ISBN: 9781607965664
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
Author: Lester Wunderman
Publisher:
ISBN: 9781558508347
Category : Advertisers
Languages : en
Pages : 0
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Book Description
Being Direct describes in vivid detail Leste r Wunderman''s discovery of the revolutionary advertising age ncy. It is essential reading for any business owner today lo oking for advertising stratgies that work. '
Author: John Caples
Publisher: Courier Corporation
ISBN: 048648601X
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
Author: David Szetela
Publisher: John Wiley & Sons
ISBN: 0470917210
Category : Computers
Languages : en
Pages : 453
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Book Description
The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results. Successful pay-per-click campaigns are a key component of online marketing This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants Explains core PPC concepts, industry trends, and the mechanics that make a campaign work Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content network Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method.
Author: Richard Stokes
Publisher: Entrepreneur Press
ISBN: 1599185342
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
Millions compete for exposure on Google and Bing but 99% of them fail to get results. As the founder of leading digital intelligence firm AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what’s going wrong and provide solutions to fix it. Using proven strategies from today’s search advertising elite, discover how to drive significantly more traffic to your site, dramatically increase click-through rates, steal impressions from competitors, boost your conversions, and increase your sales by unbelievable amounts. Since the previous edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones rather than desktop computers. Second, Google is no longer the only game in town. Bing now accounts for 30 percent of all U.S. searches. Finally, "search extensions" have become a powerful new technique you can use to collect phone numbers and email addresses with your ads, limit your ads to certain times of day, deliver coupons to nearby customers, and even provide handy "call me" buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1406
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Book Description
Author: Julian Watkins
Publisher: Courier Corporation
ISBN: 0486144089
Category : Design
Languages : en
Pages : 266
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Book Description
The priceless ingredient; His master's voice; 9944/100% pure; over 100 others. How they were written, their impact, and much more. Remarkable record. 130 illustratrions.
Author: William Cook
Publisher: Alpha Edition
ISBN: 9789353869441
Category : History
Languages : en
Pages : 182
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Book Description
This book has been considered by academicians and scholars of great significance and value to literature. This forms a part of the knowledge base for future generations. So that the book is never forgotten we have represented this book in a print format as the same form as it was originally first published. Hence any marks or annotations seen are left intentionally to preserve its true nature.
Author: United States. Congress. House. Committee on Ways and Means
Publisher:
ISBN:
Category : Finance
Languages : en
Pages : 558
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Book Description
Author:
Publisher:
ISBN:
Category : Business education
Languages : en
Pages : 636
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Book Description
