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Author: Ernst Felix Deubert
Publisher:
ISBN: 9783656844242
Category : Electronic commerce
Languages : en
Pages : 0
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Book Description
"According to the 'South African B2C E-Commerce Report 2012', South Africa was alreadyin 2011 the fifth largest country in Africa in terms of the number of Internet users. Today in 2014, there are approximately 12,5 million South African Internet users, Since several years, the E-Commerce sector is facing a boom in South Africa. However, not everybody seems to profit from or participate in this boom. Economically and socially, South Africa is still deeply divided."--Back cover
Author: Ernst Felix Deubert
Publisher:
ISBN: 9783656844242
Category : Electronic commerce
Languages : en
Pages : 0
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Book Description
"According to the 'South African B2C E-Commerce Report 2012', South Africa was alreadyin 2011 the fifth largest country in Africa in terms of the number of Internet users. Today in 2014, there are approximately 12,5 million South African Internet users, Since several years, the E-Commerce sector is facing a boom in South Africa. However, not everybody seems to profit from or participate in this boom. Economically and socially, South Africa is still deeply divided."--Back cover
Author: Felix Deubert
Publisher:
ISBN: 9783656844242
Category :
Languages : en
Pages : 120
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Book Description
Master's Thesis from the year 2014 in the subject Business economics - Miscellaneous, grade: 1,3, University Witten/Herdecke, language: English, abstract: According to the "South African B2C E-Commerce Report 2012," South Africa was already in 2011 the fifth largest country in Africa in terms of the number of Internet users. Today in 2014, there are approximately 12,5 million South African Internet users . Since several years, the E-Commerce sector is facing a boom in South Africa. However, not everybody seems to profit from or participate in this boom. Economically and socially, South Africa is still deeply divided. The inequality within the population, the distance between rich and poor is extreme: The richest 20 percent of the population account for almost 70 percent of total income, the share of the poorest 20 percent is just under three percent. Almost a third (31.9%) of the population lives on the equivalent of less than 2 Dollars a day . Around seven million people are considered long-term unemployed with no job prospects, especially those living in informal settlements, the so-called townships." The social and economic inequality is a big problem for the country of South Africa. E-Commerce has the potential to resolve this problem, as it is booming and companies plan to extend their businesses as well as their employee numbers. The idea is to train people from the townships in order to get them to work in the E-Commerce business. Interesting for this thesis are those E-Commerce companies with big storage halls, as they are the ones who might be in need of untrained employees of the townships. Jobs could be needed in basic positions such as picking and packing, quality control and customer services in big warehouses. Supposed it would be actually possible to use training initiatives and programs in the form of cooperations of E-Commerce companies and township NGOs, resulting in dimishing unemployment and leading to permitting more people participate in
Author: Godfrey Parkin
Publisher: Penguin Random House South Africa
ISBN: 1770222294
Category : Business & Economics
Languages : en
Pages : 318
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Book Description
The internet is rapidly transforming the South African business landscape. For the first time the consumer has a voice; small businesses can run rings around large corporations; local consumers are buying internationally; and local businesses are selling globally. This creates massive opportunities - and an urgent need to change. Doing Business Digitally: • demonstrates the increasing power of the internet as a driver of business strategy; • demystifies the essential elements of internet marketing; • provides examples of how web 2.0, buzz marketing and social media can be used to rapidly grow brand awareness, lead generation and sales; • gives practical guidelines for doing ebusiness professionally, drawing on examples from South Africa and abroad; • explains step by step how to develop a website that will work as a business tool; • shows how search engine marketing can generate traffic to a web page; • provides rules to maximise the effectiveness of email marketing and online advertising; and • presents a simple eight-step approach to developing a strategy that minimises risk and provides a clear path to success. Complete with a step-by-step strategy guide and comprehensive glossary, Doing Business Digitally shows the way in which companies need to evolve if they are to stay relevant and exploit new opportunities.
Author: Sepiso Dolly Nyirenda
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 208
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Book Description
The advent of the internet and the increasing use of Information Technologies (IT) have caused major revolutions in the way organizations conduct their business. The globalization trends and the augur to achieve competitive advantage and differentiation are compelling organizations to leverage on IT. This has in turn increased organizations' desire to have a big world market share, hence making Electronic commerce (E-commerce) vital to many organizations to increase efficiency and customer care, expand the channels of communication within the reach of their limited budgets in order to be competitive. E-commerce benefits are well documented, but there are still many factors that impede its successful usage. This study sought to investigate the factors influencing the use of E-commerce in South Africa by taking a case study of South African E-commerce users in the Gauteng Province. The motivation for this investigation was to bring to light the factors that influence consumers' behavior to use E-commerce in South Africa amidst the many online challenges.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: United Nations Publications
Publisher:
ISBN: 9789211130133
Category : Political Science
Languages : en
Pages : 154
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Book Description
This publication assesses the impact of COVID-19 on e-commerce and digital trade. While the pandemic caused a sharp deceleration in economic activity, it also led to a rapid acceleration of e-commerce. With restrictions on movement and other public health interventions in place, digital solutions have become essential to continued delivery of economic and social activities. And, as the digital economy and e-commerce play an increased role in Sustainable Development, stakeholders at all levels have a responsibility to ensure that these technologies play a positive and powerful role in national and international recovery efforts. Indeed, those that can harness the potential of e-commerce will be better placed to benefit from global markets for their goods and services, while those that fail to do so risk falling behind. Thus, the critical global policy challenge that emerges from this study is that greater efforts are needed to help reduce inequalities in e-trade readiness that currently prevail amongst countries.
Author: Mariusz Soltanifar
Publisher: Springer Nature
ISBN: 3030539148
Category : Business & Economics
Languages : en
Pages : 339
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Book Description
This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate with each other. These companies use digitalization and artificial intelligence to enhance the quality of decisions and augment their business and customer operations. This book demonstrates how cloud services are continuing to evolve; how cryptocurrencies are traded in the banking industry; how platforms are created to commercialize business, and how, taken together, these developments provide new opportunities in the digitalized era. Further, it discusses a wide range of digital factors changing the way businesses operate, including artificial intelligence, chatbots, voice search, augmented and virtual reality, as well as cyber threats and data privacy management. “Digitalization mirrors the Industrial Revolution’s impact. This book provides a complement of perspectives on the opportunities emanating from such a deep seated change in our economy. It is a comprehensive collection of thought leadership mapped into a very useful framework. Scholars, digital entrepreneurs and practitioners will benefit from this timely work.” Gina O’Connor, Professor of Innovation Management at Babson College, USA “This book defines and delineates the requirements for companies to enable their businesses to succeed in a post-COVID19 world. This book deftly examines how to accomplish and achieve digital entrepreneurship by leveraging cloud computing, AI, IoT and other critical technologies. This is truly a unique “must-read” book because it goes beyond theory and provides practical examples.” Charlie Isaacs, CTO of Customer Connection at Salesforce.com, USA "This book provides digital entrepreneurs useful guidance identifying, validating and building their venture. The international authors developed new perspectives on digital entrepreneurship that can support to create impact ventures.” Felix Staeritz, CEO FoundersLane, Member of the World Economic Forum Digital Leaders Board and bestselling author of FightBack, Germany
Author: Kenneth C. Laudon
Publisher:
ISBN: 9781292109961
Category : Electronic commerce
Languages : en
Pages : 909
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Book Description
For undergraduate and graduate courses in business. Understanding The Vast And Expanding Field of E-Commerce Laudon's E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing students for real-life scenarios. In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today's tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.
Author: Nigel Vaz
Publisher: John Wiley & Sons
ISBN: 1119758688
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
Fuel your business' transition into the digital age with this insightful and comprehensive resource Digital Business Transformation: How Established Companies Sustain Competitive Advantage offers readers a framework for digital business transformation. Written by Nigel Vaz, the acclaimed CEO of Publicis Sapient, a global digital business transformation company, Digital Business Transformation delivers practical advice and approachable strategies to help businesses realize their digital potential. Digital Business Transformation provides readers with examples of the challenges faced by global organizations and the strategies they used to overcome them. The book also includes discussions of: How to decide whether to defend, differentiate, or disrupt your organization to meet digital challenges How to deconstruct decision-making throughout all levels of your organization How to combine strategy, product, experience, engineering, and data to produce digital results Perfect for anyone in a leadership position in a modern organization, particularly those who find themselves responsible for transformation-related decisions, Digital Business Transformation delivers a message that begs to be heard by everyone who hopes to help their organization meet the challenges of a changing world.
Author: United Nations Conference on Trade and Development
Publisher: United Nations Publications
ISBN:
Category : Business & Economics
Languages : en
Pages : 300
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Book Description
This report reviews trends important for developing countries trying to take advantage of ICT and the Internet. It supplies basic facts and statistics about electronic commerce and considers their relevance to developing economies, especially in relation to tourism, business-to-business markets, and electronic government. It also offers recommendations for creating enabling environments for e- commerce. China's ICT strategy is considered in detail. No index. Annotation copyrighted by Book News, Inc., Portland, OR
