Makeup in the World of Beauty Vlogging PDF Download
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Author: Clare Douglass Little
Publisher: Rowman & Littlefield
ISBN: 1498592465
Category : Social Science
Languages : en
Pages : 233
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Book Description
This collection studies beauty vlogging as a phenomenon operating at the intersection of celebrity culture, digital communities, and the cosmetics industry. Exploring subjects ranging from race and gender to disability and religion, the chapters examine how the genre has impacted social media landscapes and gender expression. The contributors analyze how beauty vlogging makes community and economic success seem accessible for viewers as well as how the beauty vlog itself can function as a platform for enacting and inspiring social commentary and change. Makeup in the World of Beauty Vlogging studies the cultural phenomenon of the beauty vlog as a space where audiences and vloggers find a voice and a means of personal expression via the potentially subversive power of makeup and social media.
Author: Clare Douglass Little
Publisher: Rowman & Littlefield
ISBN: 1498592465
Category : Social Science
Languages : en
Pages : 233
Get Book Here
Book Description
This collection studies beauty vlogging as a phenomenon operating at the intersection of celebrity culture, digital communities, and the cosmetics industry. Exploring subjects ranging from race and gender to disability and religion, the chapters examine how the genre has impacted social media landscapes and gender expression. The contributors analyze how beauty vlogging makes community and economic success seem accessible for viewers as well as how the beauty vlog itself can function as a platform for enacting and inspiring social commentary and change. Makeup in the World of Beauty Vlogging studies the cultural phenomenon of the beauty vlog as a space where audiences and vloggers find a voice and a means of personal expression via the potentially subversive power of makeup and social media.
Author: Margarette Lincoln
Publisher: Yale University Press
ISBN: 0300280491
Category : Health & Fitness
Languages : en
Pages : 406
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Book Description
A colourful account of women’s health, beauty, and cosmetic aids, from stays and corsets to today’s viral trends Victorian women ate arsenic to achieve an ideal, pale complexion, while in the 1790s balloon corsets were all the rage, designed to make the wearer appear pregnant. Women of the eighteenth century applied blood from a black cat’s tail to problem skin, while doctors in the 1880s promoted woollen underwear to keep colds at bay. Beautification and the pursuit of health may seem all-consuming today, but their history is long and fantastically varied. Ranging across the last four hundred years, Margarette Lincoln examines women’s health and beauty in fascinating detail. Through first-hand accounts and reports of physicians, quacks, and advertising, Lincoln captures women’s lived experience of consuming beauty products, and the excitement—and trauma—of adopting the latest fashion trends. Considering everything from body sculpture, diet, and exercise to skin, teeth, and hair, Perfection is a vibrant account of women’s body-fashioning—and shows how intimately these practices are related to community and identity throughout history.
Author: T. H. M. Gellar-Goad
Publisher: punctum books
ISBN: 1685711421
Category : Masks
Languages : en
Pages : 229
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Book Description
Author: Allan S. Taylor
Publisher: Springer Nature
ISBN: 3031121481
Category : Social Science
Languages : en
Pages : 150
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Book Description
Authenticity is a highly-prized concept on social media, but given the history of the term, has it been adequately scrutinised? This book provides an alternative definition of authentic social media practice and suggests that, rather than being an achievable ideal, authenticity reveals itself as an unrepeatable temporary interval. Applying a post-structural lens of performativity, Taylor analyses the resurgence of the authentic as a cultural trend and argues that the professionalisation of social media has given rise to a ‘neoliberal authentic’ that equates productivity with self-actualisation, questioning whether society should present this as a cultural ideal. Using a new critical framework, Taylor recontextualises authenticity in a variety of social media practices. This includes authentic self-representation, authentic influence and its effect in influencer culture, as well as meme production as an attempt to find authenticity. Part-reader, part-manifesto, the book asks readers to reappraise authenticity and provides a working definition for future practice.
Author: Crystal Abidin
Publisher: Emerald Group Publishing
ISBN: 1787567516
Category : Social Science
Languages : en
Pages : 201
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Book Description
This anthology uses in-depth interdisciplinary case studies from across the globe to examine the practice and concept of microcelebrity. Taking account of highly contextualized cultural settings and social histories, the chapters present scholarly interpretations of microcelebrity as it has proliferated and diverged in global social media networks.
Author: Aditi Bhatia
Publisher: Taylor & Francis
ISBN: 1000880494
Category : Language Arts & Disciplines
Languages : en
Pages : 131
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Book Description
Based on data from beauty vlogs published by well-known YouTubers, Bhatia explores how they discursively negotiate multiple identities in a creative and participatory space, giving rise to complexities in the definition of categories such as expert, layperson, learner, and teacher in fluid and dynamic digital contexts. In this insightful book, Bhatia sets out to investigate the interdiscursive construction of identity on YouTube. Taking a multi-methodological approach to Critical Discourse Analysis, Bhatia examines beauty vlogs at the levels of sociocognition, language, and genre to provide a better understanding of some of the measures of success and effect as well as new practices of expertise in online communication. The book contributes to a better understanding of how young people work online, often collaboratively, to conform to or resist mainstream notions of expertise, authenticity, race, and beauty, as well as the linguistic and semiotic tools they use to perform their identity, in order to become digital entrepreneurs and cultural influencers. Students and scholars in the field of discourse analysis, situated within the contexts of popular culture and social media, will find this book a valuable read. This volume also enhances the everyday person’s understanding of the complexities of new media communication and a new generation of cultural intermediaries.
Author: Hillary Scholl
Publisher: Estalontech
ISBN: 8829510130
Category : Business & Economics
Languages : en
Pages : 278
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Book Description
Instant Profits Guide to Youtube Channel Income Success It has been proven that even the most traditional companies can be successful using YouTube for their marketing efforts. A relative shift in mindset, and some research to understand on how Youtube channel works and putting away everything you thought you knew about marketing and relearn and focus in to what YouTube can do for your marketing efforts through a unique approach might just do the trick Some good initiatives that worked in the past were disrupted with newer trending technologies. The reality is that commercials that were once effective have now become noise to the majority of the public . So what‘s a marketing guru to do? How can a company stand out from the crowd and rise above the rest of the noise? These has caused more and more companies to switch a part of their marketing efforts to YouTube . The sky is the limit—and that‘s precisely why marketers need to get a copy of :- Instant Profits Guide to Youtube Channel Income Success Marketers that are progressive enough to move forward with their marketing efforts in a revolutionary new way will be sure capture attention and get to their end results using YouTube. There are a few key points to marketing success on YouTube that are important to:- First and foremost get noticed! You certainly want to incorporate a meaningful message, but be sure that it‘s wrapped inside of a very catchy, humorous, or provocative package. You have to be sure that whatever you post to YouTube will stand out from the crowd and demand attention. Create a message and an advertisement that people are just dying to share. If you put something memorable on YouTube, you will create something that people feel compelled to share with their friends and family. You have then created the first steps of viral marketing as the word is spreading for you. This 140 pages User friendly pictorial supportive guide will teach you How to Crush down on competition with YouTube and access to effective tactics used by YouTubePreneurs to make millions from YouTube Channel YouTube has around1 Billion unique users who visit every month with almost 100 billion page views. YouTube is growing at a shocking rate and website owners cannot afford to ignore this social media marketing channel any longer if they want to stay on top of the game in Internet marketing.
Author: Michelle Phan
Publisher: Harmony
ISBN: 1101903074
Category : Health & Fitness
Languages : en
Pages : 242
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Book Description
Michelle Phan has believed in makeup since the first time she was allowed to try eyeliner. When she looked in the mirror and saw a transformed version of herself looking back, she fell in love with the sense of confidence that makeup could give her. Ever since she posted her first makeup tutorial on YouTube, she has dedicated herself to inspire millions by using makeup as a tool for transformation and self expression. Now, Michelle has compiled all of her best wisdom into Make Up: Your Life Guide to Beauty, Style, and Success—Online and Off. From creating a gorgeous smoky eye to understanding contouring to developing an online persona, Michelle has advice to help you transform every facet of your life. Make Up is packed with Michelle’s trademark beauty and style tutorials, stories and pictures from her own life, and advice on the topics she is asked about most, including etiquette, career, entrepreneurship, and creativity. From the everyday (such as how to get glowing skin) to the big picture (such as how to turn your passion into a profession), Make Up is a practical and empowering resource to help anyone put their best face forward.
Author: Little Bee Books
Publisher: Simon and Schuster
ISBN: 1499802463
Category : Juvenile Nonfiction
Languages : en
Pages : 64
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Book Description
Packed with all your favorite YouTube stars, this amazing book is a must-have for all aspiring vloggers! This amazing book is a must-have for all aspiring vloggers! It’s packed with everything you fans need know about what their favorite vloggers do and how they can do it themselves, including: jargon, A-Z tips and facts on vlogging, personality and vlogging quizzes, and YouTube statistics. It is a veritable guide to the best bloggers and gamers on the Internet, featuring both US and European vlogging sensations. Features information on popular YouTube stars, including these US and Canadian based sensations (as well as popular European stars Zoe Sugg, Alfie Deyes and PewDiePie): Nigahiga (Ryan Higa) (14 million subscribers) SMOSH – Anthony Padilla & Ian Andrew Hecox (20 million subscribers) Bethany Mota (8 million subscribers) Michelle Phan (7 million subscribers) Shane Dawson (6 million subscribers) Jenna Marbles (14 million subscribers) Captain Sparklez – Jordan Maron (3 million subscribers) Tyler Oakley (7 million subscribers) Superwoman – Lilly Singh (5.5 million subscribers) Joey Graceffa (4.1 million subscribers) Miranda Sings – Colleen Ballinger (4 million subscribers) Connor Franta (4.4 million subscribers) The Fine Bros – Benny Fine and Rafi Fine (3 million subscribers) Rhett & Link (Good Mythical Morning) (3.3 million subscribers) Grace Helbig (2 million subscribers) V-sauce – Michael Stevens (combined channel subscribers 14 million)
Author: Meredith K. Ray
Publisher: Harvard University Press
ISBN: 0674504232
Category : Biography & Autobiography
Languages : en
Pages : 302
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Book Description
Meredith Ray shows that women were at the vanguard of empirical culture during the Scientific Revolution. They experimented with medicine and alchemy at home and in court, debated cosmological discoveries in salons and academies, and in their writings used their knowledge of natural philosophy to argue for women’s intellectual equality to men.
