Author: United States. Office of International Marketing
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 36
Book Description
Marketing in Belgium/Luxembourg
Author: United States. Office of International Marketing
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 36
Book Description
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 36
Book Description
WESTERN EUROPE Major Wholesalers
Author:
Publisher: Business Information Agency
ISBN: 1418785164
Category :
Languages : en
Pages : 446
Book Description
Publisher: Business Information Agency
ISBN: 1418785164
Category :
Languages : en
Pages : 446
Book Description
Market for U.S, Products in Belgium
Author: United States. International Commerce Bureau
Publisher:
ISBN:
Category : Belgium
Languages : en
Pages : 72
Book Description
Publisher:
ISBN:
Category : Belgium
Languages : en
Pages : 72
Book Description
Belgium; a Market for U.S. Products
Author: Robert H. Walker
Publisher:
ISBN:
Category : Belgium
Languages : en
Pages : 78
Book Description
Publisher:
ISBN:
Category : Belgium
Languages : en
Pages : 78
Book Description
Household Consumer Products, Belgium
Author:
Publisher:
ISBN:
Category : Durable goods, Consumer
Languages : en
Pages : 8
Book Description
Publisher:
ISBN:
Category : Durable goods, Consumer
Languages : en
Pages : 8
Book Description
International Commerce
Author:
Publisher:
ISBN:
Category : Consular reports
Languages : en
Pages : 824
Book Description
Publisher:
ISBN:
Category : Consular reports
Languages : en
Pages : 824
Book Description
Marketing in Belgium/Luxembourg
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 44
Book Description
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 44
Book Description
Foreign Commerce Weekly
Author: United States. Department of Commerce
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 672
Book Description
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 672
Book Description
Overseas Business Reports
Author:
Publisher:
ISBN:
Category : Commerce
Languages : en
Pages : 36
Book Description
Publisher:
ISBN:
Category : Commerce
Languages : en
Pages : 36
Book Description
International Marketing
Author: Andrew McAuley
Publisher: John Wiley & Sons
ISBN: 0471897442
Category : Business & Economics
Languages : en
Pages : 354
Book Description
International Marketing: Consuming Globally, Thinking Locally has been written for students taking a modular or one semester course in international marketing. In this book, Andrew McAuley examines key aspects of international marketing from the perspective of SMEs (small and medium sized enterprises), as well as MNCs (multinational companies). He includes numerous examples throughout the text that describe the experiences of both SMEs and MNCs. Examples and case studies are provided that illustrate situations faced by marketers in the international marketplace e.g. market entry decisions, international expansion decisions, the use of strategic alliances, dealing with distributors, and issues raised in cross cultural negotiations.
Publisher: John Wiley & Sons
ISBN: 0471897442
Category : Business & Economics
Languages : en
Pages : 354
Book Description
International Marketing: Consuming Globally, Thinking Locally has been written for students taking a modular or one semester course in international marketing. In this book, Andrew McAuley examines key aspects of international marketing from the perspective of SMEs (small and medium sized enterprises), as well as MNCs (multinational companies). He includes numerous examples throughout the text that describe the experiences of both SMEs and MNCs. Examples and case studies are provided that illustrate situations faced by marketers in the international marketplace e.g. market entry decisions, international expansion decisions, the use of strategic alliances, dealing with distributors, and issues raised in cross cultural negotiations.