Author:
Publisher:
ISBN:
Category : Advertising agencies
Languages : en
Pages : 420
Book Description
Mailing list handbook and direct advertising guide
Author:
Publisher:
ISBN:
Category : Advertising agencies
Languages : en
Pages : 420
Book Description
Publisher:
ISBN:
Category : Advertising agencies
Languages : en
Pages : 420
Book Description
Mailing List Handbook & Direct Advertising Guide
Author: Dartnell Corporation
Publisher:
ISBN:
Category : Mail-order business
Languages : en
Pages : 360
Book Description
Publisher:
ISBN:
Category : Mail-order business
Languages : en
Pages : 360
Book Description
The Complete Idiot's Guide to Direct Marketing
Author: Robert W. Bly
Publisher: Penguin
ISBN: 9780028642109
Category : Business & Economics
Languages : en
Pages : 394
Book Description
Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.
Publisher: Penguin
ISBN: 9780028642109
Category : Business & Economics
Languages : en
Pages : 394
Book Description
Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.
The Direct Mail Solution
Author: Craig Simpson
Publisher: Entrepreneur Press
ISBN: 1599185180
Category : Business & Economics
Languages : en
Pages : 250
Book Description
Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.
Publisher: Entrepreneur Press
ISBN: 1599185180
Category : Business & Economics
Languages : en
Pages : 250
Book Description
Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.
The Dartnell Direct Mail and Mail Order Handbook
Author: Richard S. Hodgson
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1590
Book Description
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1590
Book Description
The Direct Mail Marketing Guide
Author:
Publisher:
ISBN:
Category : Advertising, Direct-mail
Languages : en
Pages : 62
Book Description
Publisher:
ISBN:
Category : Advertising, Direct-mail
Languages : en
Pages : 62
Book Description
The Small Business Guide to Advertising with Direct Mail
Author:
Publisher:
ISBN:
Category : Advertising, Direct-mail
Languages : en
Pages : 100
Book Description
This book walks you through the steps of a successful direct mail effort.
Publisher:
ISBN:
Category : Advertising, Direct-mail
Languages : en
Pages : 100
Book Description
This book walks you through the steps of a successful direct mail effort.
Mailing List Strategies
Author: Rose Harper
Publisher: McGraw-Hill Companies
ISBN: 9780070266759
Category : Business & Economics
Languages : en
Pages : 213
Book Description
Explains how to rent and exchange mailing lists, discusses list brokers, file evaluation, the ethics of privacy, and cost analysis, and describes techniques for selecting productive mailing lists
Publisher: McGraw-Hill Companies
ISBN: 9780070266759
Category : Business & Economics
Languages : en
Pages : 213
Book Description
Explains how to rent and exchange mailing lists, discusses list brokers, file evaluation, the ethics of privacy, and cost analysis, and describes techniques for selecting productive mailing lists
The Preparation and Care of Mailing Lists
Author: William Kenneth Page
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 72
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 72
Book Description
Direct Mail Magic
Author: Charles Mallory
Publisher: Crisp Pub Incorporated
ISBN: 9781560520757
Category : Business & Economics
Languages : en
Pages : 73
Book Description
Tips on marketing strategy, designing a mailing piece, working with list brokers and more.
Publisher: Crisp Pub Incorporated
ISBN: 9781560520757
Category : Business & Economics
Languages : en
Pages : 73
Book Description
Tips on marketing strategy, designing a mailing piece, working with list brokers and more.