Selling Information by Mail PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Selling Information by Mail PDF full book. Access full book title Selling Information by Mail by Russ von Hoelscher. Download full books in PDF and EPUB format.
Author: Russ von Hoelscher
Publisher: M.O.R.E. Incorporated
ISBN: 9781933356099
Category : Business & Economics
Languages : en
Pages : 0
Get Book Here
Book Description
Full-time or spare-time, the moneymaking potential of mail order information marketing is tremendous. In this remarkable NEW BOOK, Russ von Hoelscher (a leader in the field of information selling and a master mail order specialist) shows you how to get started right and reap the rich rewards.
Author: Russ von Hoelscher
Publisher: M.O.R.E. Incorporated
ISBN: 9781933356099
Category : Business & Economics
Languages : en
Pages : 0
Get Book Here
Book Description
Full-time or spare-time, the moneymaking potential of mail order information marketing is tremendous. In this remarkable NEW BOOK, Russ von Hoelscher (a leader in the field of information selling and a master mail order specialist) shows you how to get started right and reap the rich rewards.
Author: Irving Burstiner
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 282
Get Book Here
Book Description
Author: William A. Cohen
Publisher: John Wiley & Sons
ISBN: 9780471109464
Category : Business & Economics
Languages : en
Pages : 598
Get Book Here
Book Description
With more than 60,000 copies sold, this amazing manual has become aclassic in its field--and rightfully so. Nowhere else will youfind--in one book--so much valuable information on achievingsuccess in the mail order business. Dr. Bill Cohen has drawn on hisdecades of experience testing, researching, and constantly refiningthe mail order techniques described in this invaluable guide.Building a Mail Order Business offers a virtual treasury oftechniques and methods guaranteed to work in the real world ofselling through the mail. You'll get practical advice and learntricks of the trade that will get you started quickly, with thefewest missteps and greatest chances for success. Thorough and completely up-to-date, this authoritative guide coversevery aspect of the mail order business, from the basics of gettingstarted to the details of product selection, preparing a marketingplan, copywriting, designing graphics, printing, protectingyourself from competition, telemarketing, and advertising throughmagazines, radio, and television. In addition, a handy appendixlists hundreds of valuable contacts with complete addresses. In this new Fourth Edition, you'll learn the latest trends in mailorder--what works and what doesn't, the most effective look in adsand mailing pieces, how to put together the most attractive offers,and much more. For entrepreneurs, direct marketers, business owners, and otherseager to get into the mail order business, Building a Mail Order Business has proven itself to be anindispensable resource for the ideas, techniques, and expert advicethat will lead to success. All the success secrets of one of America's best-known and mostrespected experts on mail order and direct marketing--Now in a newedition! BUILDING A MAIL ORDER BUSINESS Fourth Edition Complete, authoritative, and now in a new edition, thisbest-selling guide to mail order success covers everything fromgetting your business started to handling legal issues, preparingcopy and graphics, selecting mailing lists, telemarketing, andadvertising in all types of media--an unbeatable source of directmarketing ideas that really work. Here's what the pros have said about previous editions of BillCohen's Building a Mail Order Business: "Dr. Bill Cohen's book thoroughly explores the many facets, andpitfalls, facing the budding mail order entrepreneur."-- Henry R."Pete" Hoke, Jr., Publisher, Direct Marketing "It took a mail order businessman who is also an educator to putdirect mail and mail order guidelines all in one place--and inlanguage we can all understand."--Freeman F. Gosden, Jr.,President, Smith-Hemmings-Gosden, one of the nation's largestdirect marketing advertising agencies "An outstanding primer for our industry. It gives you the nuts andbolts necessary to carry you through almost every aspect of mailorder from the very rudimentary basics to the same techniques usedby the pros."-- Joe Sugarman, JS&A "One of the best books I've ever read on the subject. Ienthusiastically recommend Building a Mail Order Business to anyman or woman who is serious about getting involved in thisfascinating activity."-- E. Joseph Cossman, President, CossmanInternational, Inc., author of How I Made a Million Dollars in MailOrder "An excellent, informative, comprehensive, illustrative workbookthat will help anyone get started making money in the fascinatingfield of mail order. I highly recommend this professional book."--Melvin Powers, mail order entrepreneur "...must reading for the entrepreneur whose mind is on mailorder."-- Paul Muchnick, Chairman, National Mail OrderAssociation "Its good sense and nuts-and-bolts, bottom-line approach make it adelightful guide through the mail order world."-- DM News
Author: United States. Small Business Administration
Publisher:
ISBN:
Category : Mail-order business
Languages : en
Pages : 8
Get Book Here
Book Description
Author: E. Joseph Cossman
Publisher: Simon and Schuster
ISBN: 0671872761
Category : Business & Economics
Languages : en
Pages : 276
Get Book Here
Book Description
Catalogs, coupons, special offers in the mail--today's busy and cost-conscious consumers are depending more and more on the convenience and choice mail-order companies provide. In this revised edition of his 1964 classic, self-made millionaire Cossman details mail-order techniques and opportunities.
Author: Irving Burstiner
Publisher: Wiley
ISBN: 9780471097594
Category : Business & Economics
Languages : en
Pages : 0
Get Book Here
Book Description
A user-friendly, practical guide to starting and running a successful mail order operation. Describes what sells best through mail order, how to target prospective buyers, how to manage the new business and how to market through direct mail, print ads as well as TV and radio advertising. This revised, updated and expanded edition covers using a PC, telemarketing, promotion and publicity and more on direct marketing. The appendix contains examples of filled-out federal income tax forms.
Author: Georganne Fiumara
Publisher: Rowman & Littlefield
ISBN: 0762769122
Category : Business & Economics
Languages : en
Pages : 209
Get Book Here
Book Description
Everything you need to know to run a profitable and satisfying mail order business from your home. From painless business planning to achieving success in cyberspace, this book’s step-by-step methods are practical and easy to understand, and they will put you on the path to building your own home-based business. Whether you are looking to assess your personal skills, estimate your start-up costs, choose the right products, or stay profitable once you are in business, each chapter will guide you on every aspect of setting up and running a thriving home-based mail order business. Look for useful charts and worksheets throughout the book, including: Common Questions and Answers Profiles of Successful Businesses Expense Summaries Sample Press Release Direct Mail Checklist
Author: Joseph Sugarman
Publisher:
ISBN: 9781891686061
Category : Advertising, Direct-mail
Languages : en
Pages : 0
Get Book Here
Book Description
Joseph Sugarman had a major impact on direct marketing & received the highest honors in this field. Having created many businesses in his successful 25-year career, Sugarman has been credited with introducing everything from toll-free order taking to the new wave of consumer electronics. MARKETING SECRETS OF A MAIL ORDER MAVERICK is a compilation of many of the techniques he created & the results he experienced while selling thousands of different products to millions of people. Lessons include how to find a winning product, secrets for a successful layout, how to avoid typefaces that hurt response, how to buy media for less, testing a product's potential & hundreds of other insights that will guide the reader to understanding what works & what doesn't. The lessons are alternated with entertaining & enlightening marketing stories from Sugarman's vast personal experience. Sugarman's insights will be helpful to anybody in business - from the advertising director of a large corporation to the individual starting his or her own business. Cover quotes from Vice President Albert Gore, Jack Canfield, & national magazines.
Author: Tony Avent
Publisher: Timber Press
ISBN: 1604690186
Category : Gardening
Languages : en
Pages : 341
Get Book Here
Book Description
When Avent announced that he was quitting his job to build a specialty nursery, his former horticulture professor begged his student to reconsider, telling him he couldn't possibly make a profit "without doing something illegal." More than ten years and 20 nursery catalogs later, Avent owns a thriving national business with nearly 30 employees. He wrote So You Want to Start a Nursery to debunk myths about the ornamental-plants nursery business and what it takes to succeed, whether you're a backyard hobbyist or a wholesale grower. (And he still has a clean arrest record.) Assuming that the reader has some basic knowledge about how plants are grown, Avent focuses on the business and planning concerns of the nursery owner. While recounting humorous stories of his baptism by fire as a beginning nurseryman, Avent also provides a primer on the nursery industry as a whole, with discussions of the merits and disadvantages of retail, wholesale, mail-order, and liner operations, to name just a few. Readers of this book will obtain the tools they need to make a business plan of their own. This book is a must-read for horticulture students, industry insiders, and advanced gardeners who dream of turning their passion for plants into a job they love.
Author: Richard Coopey
Publisher: Oxford University Press, USA
ISBN: 0198296509
Category : Business & Economics
Languages : en
Pages : 259
Get Book Here
Book Description
"This book traces the rise of firms including Kay and Co., Grattan, Empire Stores and Littlewoods. It examines the ways in which these firms created and exploited social networks through the agency system and credit provision among the British working class. The book also traces the origins of internet-based home shopping in the UK"--Provided by publisher.
