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Author: Irving Burstiner
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 282
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Book Description
Author: Irving Burstiner
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 282
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Book Description
Author: Russ von Hoelscher
Publisher: M.O.R.E. Incorporated
ISBN: 9781933356099
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Full-time or spare-time, the moneymaking potential of mail order information marketing is tremendous. In this remarkable NEW BOOK, Russ von Hoelscher (a leader in the field of information selling and a master mail order specialist) shows you how to get started right and reap the rich rewards.
Author: United States. Small Business Administration
Publisher:
ISBN:
Category : Mail-order business
Languages : en
Pages : 8
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Book Description
Author: Irving Burstiner
Publisher: Wiley
ISBN: 9780471097594
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
A user-friendly, practical guide to starting and running a successful mail order operation. Describes what sells best through mail order, how to target prospective buyers, how to manage the new business and how to market through direct mail, print ads as well as TV and radio advertising. This revised, updated and expanded edition covers using a PC, telemarketing, promotion and publicity and more on direct marketing. The appendix contains examples of filled-out federal income tax forms.
Author: Julian Lincoln Simon
Publisher:
ISBN:
Category : Mail-order business
Languages : en
Pages : 360
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Book Description
Author: E. Joseph Cossman
Publisher: Simon and Schuster
ISBN: 0671872761
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
Catalogs, coupons, special offers in the mail--today's busy and cost-conscious consumers are depending more and more on the convenience and choice mail-order companies provide. In this revised edition of his 1964 classic, self-made millionaire Cossman details mail-order techniques and opportunities.
Author: Tony Avent
Publisher: Timber Press
ISBN: 1604690186
Category : Gardening
Languages : en
Pages : 341
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Book Description
When Avent announced that he was quitting his job to build a specialty nursery, his former horticulture professor begged his student to reconsider, telling him he couldn't possibly make a profit "without doing something illegal." More than ten years and 20 nursery catalogs later, Avent owns a thriving national business with nearly 30 employees. He wrote So You Want to Start a Nursery to debunk myths about the ornamental-plants nursery business and what it takes to succeed, whether you're a backyard hobbyist or a wholesale grower. (And he still has a clean arrest record.) Assuming that the reader has some basic knowledge about how plants are grown, Avent focuses on the business and planning concerns of the nursery owner. While recounting humorous stories of his baptism by fire as a beginning nurseryman, Avent also provides a primer on the nursery industry as a whole, with discussions of the merits and disadvantages of retail, wholesale, mail-order, and liner operations, to name just a few. Readers of this book will obtain the tools they need to make a business plan of their own. This book is a must-read for horticulture students, industry insiders, and advanced gardeners who dream of turning their passion for plants into a job they love.
Author: Melvin Powers
Publisher:
ISBN: 9780879803735
Category : Business & Economics
Languages : en
Pages : 356
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Book Description
Author: Joseph Sugarman
Publisher:
ISBN: 9781891686061
Category : Advertising, Direct-mail
Languages : en
Pages : 0
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Book Description
Joseph Sugarman had a major impact on direct marketing & received the highest honors in this field. Having created many businesses in his successful 25-year career, Sugarman has been credited with introducing everything from toll-free order taking to the new wave of consumer electronics. MARKETING SECRETS OF A MAIL ORDER MAVERICK is a compilation of many of the techniques he created & the results he experienced while selling thousands of different products to millions of people. Lessons include how to find a winning product, secrets for a successful layout, how to avoid typefaces that hurt response, how to buy media for less, testing a product's potential & hundreds of other insights that will guide the reader to understanding what works & what doesn't. The lessons are alternated with entertaining & enlightening marketing stories from Sugarman's vast personal experience. Sugarman's insights will be helpful to anybody in business - from the advertising director of a large corporation to the individual starting his or her own business. Cover quotes from Vice President Albert Gore, Jack Canfield, & national magazines.
Author: Verneur Edmund Pratt
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 452
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Book Description
