Magnetic Appeal PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Magnetic Appeal PDF full book. Access full book title Magnetic Appeal by Kelly Joyce. Download full books in PDF and EPUB format.
Author: Kelly Joyce
Publisher: Cornell University Press
ISBN: 0801460514
Category : Medical
Languages : en
Pages : 208
Get Book Here
Book Description
Magnetic Resonance Imaging, not so long ago a diagnostic tool of last resort, has become pervasive in the landscape of consumer medicine; images of the forbidding tubes, with their promises of revelation, surround us in commercials and on billboards. Magnetic Appeal offers an in-depth exploration of the science and culture of MRI, examining its development and emergence as an imaging technology, its popular appeal and acceptance, and its current use in health care. Understood as modern and uncontroversial by health care professionals and in public discourse, the importance of MRI—or its supposed infallibility—has rarely been questioned. In Magnetic Appeal, Kelly A. Joyce shows how MRI technology grew out of serendipitous circumstances and was adopted for reasons having little to do with patient safety or evidence of efficacy. Drawing on interviews with physicians and MRI technologists, as well as ethnographic research conducted at imaging sites and radiology conferences, Joyce demonstrates that current beliefs about MRI draw on cultural ideas about sight and technology and are reinforced by health care policies and insurance reimbursement practices. Moreover, her unsettling analysis of physicians' and technologists' work practices lets readers consider that MRI scans do not reveal the truth about the body as is popularly believed, nor do they always lead to better outcomes for patients. Although clearly a valuable medical technique, MRI technology cannot necessarily deliver the health outcomes ascribed to it. Magnetic Appeal also addresses broader questions about the importance of medical imaging technologies in American culture and medicine. These technologies, which include ultrasound, X-ray, and MRI, are part of a larger trend in which visual representations have become central to American health, identity, and social relations.
Author: Kelly Joyce
Publisher: Cornell University Press
ISBN: 0801460514
Category : Medical
Languages : en
Pages : 208
Get Book Here
Book Description
Magnetic Resonance Imaging, not so long ago a diagnostic tool of last resort, has become pervasive in the landscape of consumer medicine; images of the forbidding tubes, with their promises of revelation, surround us in commercials and on billboards. Magnetic Appeal offers an in-depth exploration of the science and culture of MRI, examining its development and emergence as an imaging technology, its popular appeal and acceptance, and its current use in health care. Understood as modern and uncontroversial by health care professionals and in public discourse, the importance of MRI—or its supposed infallibility—has rarely been questioned. In Magnetic Appeal, Kelly A. Joyce shows how MRI technology grew out of serendipitous circumstances and was adopted for reasons having little to do with patient safety or evidence of efficacy. Drawing on interviews with physicians and MRI technologists, as well as ethnographic research conducted at imaging sites and radiology conferences, Joyce demonstrates that current beliefs about MRI draw on cultural ideas about sight and technology and are reinforced by health care policies and insurance reimbursement practices. Moreover, her unsettling analysis of physicians' and technologists' work practices lets readers consider that MRI scans do not reveal the truth about the body as is popularly believed, nor do they always lead to better outcomes for patients. Although clearly a valuable medical technique, MRI technology cannot necessarily deliver the health outcomes ascribed to it. Magnetic Appeal also addresses broader questions about the importance of medical imaging technologies in American culture and medicine. These technologies, which include ultrasound, X-ray, and MRI, are part of a larger trend in which visual representations have become central to American health, identity, and social relations.
Author: United States Department of the Interior. Board of Contract Appeals
Publisher:
ISBN:
Category : Public contracts
Languages : en
Pages : 484
Get Book Here
Book Description
Author: Adrian Slywotzky
Publisher: Crown Currency
ISBN: 0307887340
Category : Business & Economics
Languages : en
Pages : 339
Get Book Here
Book Description
In DEMAND: Giving People What They Love Before They Know They Want It (Crown Business; October 2011), Adrian Slywotzky, named by Industry Week one of the world’s six most influential management thinkers, provides a radically new way to think about demand, with a big idea and a host of practical applications—not just for people in business but also for social activists, governments leaders, non-profit managers, and other would-be innovators. They all need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why very good ≠ magnetic; how what you don’t see can make or break a product; the art of transforming fence sitters into customers; why there’s no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage).
Author: Amit Prasad
Publisher: MIT Press
ISBN: 0262026953
Category : History
Languages : en
Pages : 232
Get Book Here
Book Description
A study of science and technology practices that shows how even emergent aspects of research and development remain entangled with established hierarchies. In the last four decades, during which magnetic resonance imaging (MRI) has emerged as a cutting-edge medical technology and a cultural icon, technoscientific imaginaries and practices have undergone a profound change across the globe. Shifting transnational geography of tecchnoscientific innovations is making commonly deployed Euro/West-centric divides such as west versus non-west or “innovating north” versus “non-innovating south” increasingly untenable—the world is indeed becoming flatter. Nevertheless, such dualist divides, which are intimately tied to other dualist categories that have been used to describe scientific knowledge and practice, continue to undergird analyses and imaginaries of transnational technoscience. Imperial Technoscience puts into broad relief the ambivalent and contradictory folding of Euro/west-centrism with emergent features of technoscience. It argues, Euro/West-centric historicism, and resulting over-determinations, not only hide the vibrant, albeit hierarchical, transnational histories of technoscience, but also tell us little about shifting geography of technoscientific innovations. The book utilizes a deconstructive-empirical approach to explore “entangled” histories of MRI across disciplines (physics, chemistry, medicine, etc.), institutions (university, hospitals, industry, etc.), and nations (United States, Britain, and India). Entangled histories of MRI, it shows, better explain emergence and consolidation of particular technoscientific trajectories and shifts in transnational geography of science and technology (e.g. centers and peripheries).
Author: United States. Patent Office
Publisher:
ISBN:
Category : Patents
Languages : en
Pages : 1572
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Food
Languages : en
Pages : 380
Get Book Here
Book Description
Author: Oak Ridge National Laboratory
Publisher:
ISBN:
Category : Nuclear energy
Languages : en
Pages : 616
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Iron and steel workers
Languages : en
Pages : 632
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Appellate courts
Languages : en
Pages : 788
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 1246
Get Book Here
Book Description
