Maestro: Bill Mitchell and the Iconic Cars of GM Styling PDF Download

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Maestro: Bill Mitchell and the Iconic Cars of GM Styling

Maestro: Bill Mitchell and the Iconic Cars of GM Styling PDF Author: Roy Lonberger
Publisher:
ISBN: 9781366831507
Category :
Languages : en
Pages :

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Book Description
An insider's look at the Golden Age of Automobile Design at General Motors during the leadership of Bill Mitchell, VP Design (1958-1977). Mitchell elevated design as a marketing tool resulting in General Motors establishing itself as the leading world corporation, and his Iconic cars sold over 136 million (including Corvette, Camaro, Riviera, and Toronado). Mitchell is regarded as the man who singlehandedly saved Corvette.Written by Roy Lonberger, who worked directly for Mitchell as head of his secret Studio-X, this 1st edition book of 440 pages has unique insights into the man, rare designer sketches, clay models, and secret photographs of the unique design process. Five years in preparation and with the help and license from GM Archive, this book is a must read for car enthusiasts, design students, and business managers.