Author: Karen E. Dill-Shackleford
Publisher: University of Iowa Press
ISBN: 160938377X
Category : Performing Arts
Languages : en
Pages : 196
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Book Description
This is the story of the Mad Men fan phenomenon: how the show and its fans distinguished themselves in a market where it’s hard to make an impression, not unlike the driven ad execs at the center of the show. In this book, four media psychologists who also just happen to be dedicated Mad Men fans explore how the show’s viewers make meaning from fictional drama. The authors also interviewed several contemporary advertising industry professionals, getting their inside view of the business in its modern guise and what they make of the show’s vision of their past. The result is cutting-edge psychological research that crunches and codes online fan commentary to understand the ways that people use the show to debate complex social issues, from sex and alcohol to gender roles, parenting, and advertising itself. What do the 1960s mean to us today, and how well does the twenty-first century measure up against that famously turbulent decade? Which characters do fans identify with—and which ones do they love to hate? How would fans unfurl the Mad Men storylines if they were in charge? What makes a good man, and has it changed over time? How should husbands and wives treat each other, and how should parents treat their children? In answering these questions, the authors explore not just the online commentary but also Mad Men fans’ fan fiction, cosplay, cocktail making, and vintage furniture collecting. Whether tweeting as one of the main characters (or just a lowly mail clerk), setting Peggy up with the man who’ll treat her right, or figuring out just which “Mad Man” they are at heart, fans integrate the show into their lives and use it to make sense of their own choices in work, leisure, and love.
Author: Gary R. Edgerton
Publisher: Bloomsbury Publishing
ISBN: 0857720384
Category : Performing Arts
Languages : en
Pages : 304
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Book Description
Don and Betty Draper live in a picture-perfect world. He is a hard-living advertising executive - a 'mad man' - on the fast track. She's a Bryn Mawr graduate and former fashion model, now a suburban princess, mother of three children. If they've everything, why are they so unhappy? Why is their dream come true not enough? This book explores, analyses, celebrates the world of "Mad Men" in all its aspects, and includes an interview with it's Executive Producer and an episode guide. Every few years a new television program comes along to capture and express the zeitgeist. "Mad Men" is now that show. Since premiering in July 2007, it's won many awards and is syndicated across the globe. Its imprint is evident throughout contemporary culture, from features to fashions and online debate. Its creator Matthew Weiner, a former exec producer on "The Sopranos", has created again compelling, complex characters, this time in the sophisticated go-go world of Madison Avenue through the 1960s, with the excessive drinking and smoking, as well as the playing out of the prejudices and anxieties of an era long neglected in popular culture. "Mad Men" is a zeitgeist show of the early twenty-first century, this book demonstrates, partly because its characters are an earlier, confused and conflicted version of ourselves, trying to make the best of a future unfolding at breakneck speed.
Author: Marilyn Miller Skylar
Publisher: Dog Ear Publishing
ISBN: 1457524198
Category : Biography & Autobiography
Languages : en
Pages : 346
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Book Description
Take a behind-the-scenes look at a real advertising "Mad Man" typical of the postwar era of peace and prosperity. After heeding his nation's call to duty and serving in the Air Force in World War II, David Skylar entered the University of Missouri's journalism school, vowing to become a newspaper reporter. Although he experienced success on the Columbia Missourian staff, David didn't find his true calling until the biggest ad agency between Chicago and New York signed him as a freelance writer. The passionate writer soon proved his worth and dove headlong into advertising and public relations. The fast-paced business, which came into its own in the 1940s to 1960s, brought fame and fortune to the young man, known as "the Green Hornet" by his employees for his creativity and craftiness. From his agency vice presidency at just 33 years old to discovering Liberace's musical talent and putting it to use in a successful bank sponsorship to becoming a newspaper publisher, this memoir reveals David's incredible coast-to-coast career. As well as being the brains behind numerous campaigns, he devoted himself to charity work and became a confidant to mayors, senators, judges, and governors.
Author: Karen E. Dill-Shackleford
Publisher: Oxford University Press
ISBN: 0190643617
Category : Psychology
Languages : en
Pages : 240
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Book Description
In Finding Truth in Fiction, two media psychologists reveal that there's much more to our desire to seek out stories in film, TV, and books than simple diversion - fiction can help us find truth in our real lives. Whether you consider yourself a fan of popular media or whether you find yourself thinking of a particular fictional scene for inspiration, you are not alone. Though some assume that interest in a fictional world is a sign of psychological trouble, the authors enthusiastically disagree. Because story worlds are simulations of our social world, we use them to make sense of our experiences and even decide what kind of people we want to be. This makes fiction far from trivial. By exploring our relationship with fictional stories and characters, the authors will examine how we create mental models in our minds so we can understand stories and characters and how we differentiate between the identities of characters and the actors who play them. What story arcs, such as the hero's journey, are we drawn to again and again? How do the moments that strike us as important in a story change as we age and move through different stages in our life? Delving into these questions and many more, the authors conclude that being a fan is not just healthy, it's human.
Author: Taschen America, LLC
Publisher:
ISBN: 9783836538985
Category :
Languages : en
Pages :
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Book Description
Author: Jim Glover
Publisher: AuthorHouse
ISBN: 1438977239
Category :
Languages : en
Pages : 314
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Book Description
Randall Joseph, award winning advertising writer and child of affirmative action has a grudge against Madison Avenue––he's been blackballed. Believing that the relevant word here is black and that Mad Ave caused the suicide of one of his buddies, Randall decides to get even. He devises a genius plot to systematically extort millions from the good ole boys who blackballed him. But while stacking up cash he unintentionally begins to stack up bodies as well. On the run from New York to Chicago all the way to Monte Carlo, Mad Man is a fast, furious, page turning adventure from a writer that has redefined modern action thrillers
Author: Anne Zeiser
Publisher: CRC Press
ISBN: 1134746229
Category : Art
Languages : en
Pages : 469
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Book Description
Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You’ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you’ll learn first-hand how to execute your plan’s publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with: Hundreds of vibrant examples from across media platforms – The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokémon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds Powerful in-depth case studies showcasing successful approaches – A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms – film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing, you’ll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project.
Author: Wang, Cheng Lu
Publisher: IGI Global
ISBN: 1799810496
Category : Business & Economics
Languages : en
Pages : 605
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Book Description
Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a particular object or person. Due to their strong emotional attachments, members of these fandoms are often quick to voluntarily invest their time, money, and energy into a related product or brand, thereby creating a group of faithful and passionate consumers that play a significant role in multiple domains of contemporary culture. The Handbook of Research on the Impact of Fandom in Society and Consumerism is an essential reference source that examines the cultural and economic effects of the fandom phenomenon through a multidisciplinary lens and shapes an understanding of the impact of fandom on brand building. Featuring coverage on a wide range of topics such as religiosity, cosplay, and event marketing, this publication is ideally designed for marketers, managers, advertisers, brand managers, consumer behavior analysts, product developers, psychologists, entertainment managers, event coordinators, political scientists, anthropologists, academicians, researchers, and students seeking current studies on the global impact of this particularly devoted community.
Author: Matthew Weiner
Publisher:
ISBN: 9783836526432
Category :
Languages : en
Pages :
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Book Description
Author: Helen Warner
Publisher: A&C Black
ISBN: 1472567463
Category : Performing Arts
Languages : en
Pages : 279
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Book Description
Fashion on Television provides a comprehensive critical examination of the intersection between fashion, television and celebrity culture. The book brings together theoretical approaches to the symbolic force of television and fashion-forward programming on a global scale. Examining case studies such as Sex and the City, Gossip Girl, Ugly Betty and Mad Men, the book examines how TV has made style icons out of leading actresses and fashion-conscious consumers out of audiences. Using a varied methodology, including textual and contextual analysis, this study explores the cultural uses of onscreen fashion at the level of industry, text and intertext. Fashion on Television is essential reading for those seeking to understand the cultural function of costume in a television context. Written accessibly with a multi-disciplinary approach, it will appeal to students and scholars from film and media, fashion and cultural studies, to sociology and women's studies.
