Mad Cows and Mother's Milk, Second Edition

Mad Cows and Mother's Milk, Second Edition PDF Author: William Leiss
Publisher: McGill-Queen's Press - MQUP
ISBN: 0773572406
Category : Medical
Languages : en
Pages : 471

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Book Description
Communicating the nature and consequences of environmental and health risks is still one of the most problematic areas of public policy in Western democracies. "Mad Cows and Mother's Milk" outlines the crucial role of risk management in dealing with public controversies and analyses risk communication practice and malpractice to provide a set of lessons for risk managers and communicators. This second edition adds new case studies on mad cow disease in North America, climate change, and genetics technologies. The first of the new case studies brings the story of the Bovine Spongiform Encephalopathy (BSE) outbreak in the United Kingdom in the 1980s up-to-date. Mad cow disease is still being discovered in UK herds and cases of mad cow disease have been found in twenty countries across the European continent and as far away as Japan with devastating consequences for the food industry. BSE has now been discovered on the North American continent in two cows born in Canada. The original cause of these two new cases is almost certainly importation of infected cattle, cattle feed, or both from Britain. Canadian government regulators and those in the cattle industry have failed to correctly assess the risks of the disease in the Canadian herd, take the precautionary measures needed to prevent the spread of disease, and communicate risks and precautionary measures to the public. The second new study deals with global warming. Not only is every aspect of this risk debate both contentious and difficult for the public to understand but the potential consequences of the risks extend all the way to global catastrophe for human civilization. A new chapter outlines the many dimensions of risk debate in the context of the need for effective and sustained dialogue by an informed public. The last new case study provides an introduction to genomic science, which is placed in the context of both the health benefits expected from genetic manipulation and some of the risk factors associated with it. One example is gene therapy, which can be used to eliminate inherited genetic diseases (i.e. cystic fibrosis), enhance human traits (i.e. athletic performance), and perhaps double life-spans. Gene technologies are relevant to some of the most fundamental human values. This new chapter suggests that we must think about the range of new risks introduced by these technologies as well as the potential benefits - and that we should do this collective thinking soon, since, given the furious pace of genomics discoveries, the possibilities will be with us sooner than we imagine. All of the case studies emphasize the need for effective communication about risks to allow effective dialogue by informed publics on health and environmental risks.

Mad Cows and Mother's Milk, Second Edition

Mad Cows and Mother's Milk, Second Edition PDF Author: William Leiss
Publisher: McGill-Queen's Press - MQUP
ISBN: 0773572406
Category : Medical
Languages : en
Pages : 471

Get Book Here

Book Description
Communicating the nature and consequences of environmental and health risks is still one of the most problematic areas of public policy in Western democracies. "Mad Cows and Mother's Milk" outlines the crucial role of risk management in dealing with public controversies and analyses risk communication practice and malpractice to provide a set of lessons for risk managers and communicators. This second edition adds new case studies on mad cow disease in North America, climate change, and genetics technologies. The first of the new case studies brings the story of the Bovine Spongiform Encephalopathy (BSE) outbreak in the United Kingdom in the 1980s up-to-date. Mad cow disease is still being discovered in UK herds and cases of mad cow disease have been found in twenty countries across the European continent and as far away as Japan with devastating consequences for the food industry. BSE has now been discovered on the North American continent in two cows born in Canada. The original cause of these two new cases is almost certainly importation of infected cattle, cattle feed, or both from Britain. Canadian government regulators and those in the cattle industry have failed to correctly assess the risks of the disease in the Canadian herd, take the precautionary measures needed to prevent the spread of disease, and communicate risks and precautionary measures to the public. The second new study deals with global warming. Not only is every aspect of this risk debate both contentious and difficult for the public to understand but the potential consequences of the risks extend all the way to global catastrophe for human civilization. A new chapter outlines the many dimensions of risk debate in the context of the need for effective and sustained dialogue by an informed public. The last new case study provides an introduction to genomic science, which is placed in the context of both the health benefits expected from genetic manipulation and some of the risk factors associated with it. One example is gene therapy, which can be used to eliminate inherited genetic diseases (i.e. cystic fibrosis), enhance human traits (i.e. athletic performance), and perhaps double life-spans. Gene technologies are relevant to some of the most fundamental human values. This new chapter suggests that we must think about the range of new risks introduced by these technologies as well as the potential benefits - and that we should do this collective thinking soon, since, given the furious pace of genomics discoveries, the possibilities will be with us sooner than we imagine. All of the case studies emphasize the need for effective communication about risks to allow effective dialogue by informed publics on health and environmental risks.

Mad Cows and Mother's Milk, Second Edition

Mad Cows and Mother's Milk, Second Edition PDF Author: William Leiss
Publisher: McGill-Queen's Press - MQUP
ISBN: 9780773528178
Category : Health & Fitness
Languages : en
Pages : 478

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Book Description
The first case study deals with the mad cow fiasco of 1996, one of the most expensive and tragic examples of poor risk management in the last twenty-five years. For ten years the British government failed to acknowledge the possibility of a link between mad cow disease and Creuzfeldt-Jakob disease, the human equivalent, until increased scientific evidence and public pressure forced them to take action, resulting in the slaughter of more than one million cattle. The second study looks at what is commonly known as hamburger disease, caused by a virulent form of the E. coli bacterium, which has struck thousands and killed over thirty people in the last few years. Despite its widespread effects, it is unclear whether scientific knowledge on preventing the disease is reaching the public. Other case studies include the use of a genetically engineered hormone to increase milk production in cows, health risks associated with silicone breast implants, public controversies surrounding dioxins and PCBs, and the introduction of agricultural biotechnology. These case studies show that institutions routinely fail to communicate the scientific basis of various high-profile risks. These failures to inform the public make it difficult for governments, industry, and society to manage risk controversies sensibly and often result in massive costs. With its detailed analyses of specific risk management controversies, Mad Cows and Mother's Milk will help us avoid future mistakes.

Effective Risk Communication

Effective Risk Communication PDF Author: Joseph Arvai
Publisher: Routledge
ISBN: 1136272348
Category : Business & Economics
Languages : en
Pages : 387

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Book Description
There are two questions often asked of risk communication: what has been learned from past work, and what is needed to push the field forward? Drawing on the experience of leading risk researchers and practitioners, Effective Risk Communication focuses on answering these questions. The book draws together new examples of research and practice from contexts as diverse as energy generation, human health, nuclear waste, climate change, food choice, and social media. This book treats risk communication as much more than the interchange of risk information between experts and non-experts; rather, it aims to emphasise the diversity in viewpoints and practices. In each specially commissioned chapter, the authors reflect on the theoretical and applied underpinnings of their best projects and comment on how their approach could be used effectively by others. Building upon each other, the chapters will provoke new discussion and action around a discipline which many feel is neither meeting important needs in practice, nor living up to its potential in research. Through a more careful examination of the work already done in risk communication, the book will help develop better, more reflective practice for the future.

SARS Unmasked

SARS Unmasked PDF Author: Michael G. Tyshenko
Publisher: McGill-Queen's Press - MQUP
ISBN: 0773585141
Category : Health & Fitness
Languages : en
Pages : 376

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Book Description
Will SARS or another pandemic influenza reoccur and, if it does, have we learned how to manage pandemics more effectively? In SARS Unmasked risk communication expert Michael Tyshenko offers answers to this and other questions. Cathy Paterson, who worked as a nurse clinician during the Toronto SARS crisis, adds an important view from the frontlines. Their analysis reveals an out-of-control situation with mixed risk communication messages, a lack of leadership, and an overwhelmed health care system that was unable to both cope with the crisis in Toronto and provide adequate support for their most valuable employees at the time - health care workers.

Alternative Medicine, Second Edition

Alternative Medicine, Second Edition PDF Author: Larry Trivieri
Publisher: Celestial Arts
ISBN: 1587613867
Category : Health & Fitness
Languages : en
Pages : 1280

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Book Description
The "Bible" of Alternative Medicine Learn the health secrets that millions of readers have discovered in the book that is revolutionizing health care in the United States. Alternative Medicine: The Definitive Guide is packed with lifesaving information and alternative treatments from 400 of the world's leading alternative physicians. Our contributors (M.D.s, Ph.D.s, Naturopaths, Doctors of Oriental Medicine, and Osteopaths) offer the safest, most affordable, and most effective remedies for over 200 serious health conditions, from cancer to obesity, heart disease to PMS. This guide is easy enough to understand to make it perfect for home reference, while it would also make a fine resource for health care providers interested in learning more about alternative medicine. • 70% of Americans currently use some form of alternative medicine • This 1,136-page encyclopedia puts all the schools of alternative medicine-50 different therapies-under one roof • Highlights dozens of actual patient stories and physician treatments.

The Portable Pediatrician, Second Edition

The Portable Pediatrician, Second Edition PDF Author: Laura W. Nathanson
Publisher: Harper Collins
ISBN: 0061983632
Category : Family & Relationships
Languages : en
Pages : 689

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Book Description
Dr. Laura Nathanson wrote The Portable Pediatrician to help parents find the joy in parenting and gain the confidence to quickly and easily assess their child's development, medical symptoms, and behavioral problems. Parents can't always visit their pediatrician every time they have a question, but fortunately with this book they have the next best thing. The Portable Pediatrician, one of the few child-care books written by a practicing pediatrician, offers authoritative and practical advice on: Keeping up with, or even one step ahead of, your child's rapidly changing needs Setting limits before the one year birthday Planning the arrival of the next baby in the family Coping with your own as well as with your child's separation anxiety Dealing with the four I's: illnesses, injuries, immunizations, and insurance coverage Getting prompt medical attention for serious crises -- and what to do in the meantime Preventing childhood obesity and eating disorders later Confronting complex behavior and medical problems, including ADD, autism, asthma, oppositional behavior (including potty resistance)

Risk Communication

Risk Communication PDF Author: Regina E. Lundgren
Publisher: John Wiley & Sons
ISBN: 1119456150
Category : Business & Economics
Languages : en
Pages : 449

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Book Description
THE ESSENTIAL HANDBOOK FOR EFFECTIVELY COMMUNICATING ENVIRONMENTAL, SAFETY, AND HEALTH RISKS, FULLY REVISED AND UPDATED Now in its sixth edition, Risk Communication has proven to be a valuable resource for people who are tasked with the responsibility of understanding how to apply the most current approaches to care, consensus, and crisis communication. The sixth edition updates the text with fresh and illustrative examples, lessons learned, and recent research as well as provides advice and guidelines for communicating risk information in the United States and other countries. The authors help readers understand the basic theories and practices of risk communication and explain how to plan an effective strategy and put it into action. The book also contains information on evaluating risk communication efforts and explores how to communicate risk during and after an emergency. Risk Communication brings together in one resource proven scientific research with practical, hands-on guidance from practitioners with over 30 years of experience in the field. This important guide: Provides new examples of communication plans in government and industry, use of social media, dealing with "fake news," and new digital tools for stakeholder involvement and crisis communications Contains a new chapter on partnerships which covers topics such as assigning roles and expectations, ending partnerships, and more Presents real-world case studies with key lessons all risk communicators can apply. Written for engineers, scientists, professors and students, land use planners, public health practitioners, communication specialists, consultants, and regulators, the revised sixth edition of Risk Communication is the must-have guide for those who communicate risks.

Risk Communication and Infectious Diseases in an Age of Digital Media

Risk Communication and Infectious Diseases in an Age of Digital Media PDF Author: Anat Gesser-Edelsburg
Publisher: Taylor & Francis
ISBN: 1317287924
Category : Medical
Languages : en
Pages : 199

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Book Description
In a digital world where the public’s voice is growing increasingly strong, how can health experts best exert influence to contain the global spread of infectious diseases? Digital media sites provide an important source of health information, however are also powerful platforms for the public to air personal experiences and concerns. This has led to a growing phenomenon of civil skepticism towards health issues including Emerging Infectious Diseases and epidemics. Following the shift in the role of the public from recipients to a vocal entity, this book explores the different organizational strategies for communicating public health information and identifies common misconceptions that can inhibit effective communication with the public. Drawing on original research and a range of global case studies, this timely volume offers an important assessment of the complex dynamics at play in managing risk and informing public health decisions. Providing thought-provoking analysis of the implications for future health communication policy and practice, this book is primarily suitable for academics and graduate students interested in understanding how public health communication has changed. It may also be useful to health care professionals.

Canada and Climate Change

Canada and Climate Change PDF Author: William Leiss
Publisher: McGill-Queen's Press - MQUP
ISBN: 0228009855
Category : Science
Languages : en
Pages : 201

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Book Description
Pandemics, massive earthquakes, war, and other catastrophes inspire immediate action because their casualties and destruction are immediately visible. Climate change is an unyielding problem because its long-range dangers are hidden, and thus it is a global risk unlike anything in human experience. The federal government recently announced aggressive climate targets for Canada. We have committed to producing net-zero greenhouse gas emissions by 2050, which will require major changes for our economy and way of life. Canadian citizens need to understand why our most distinguished climate scientists and our senior political leaders think that we must meet this target. Canada and Climate Change explains the importance of policies that will ensure we meet the net-zero emissions target. William Leiss provides a firm grasp on what climate change is and how scientists have described shifts in the earth’s climate as they have occurred over hundreds of millions of years and as they are likely to occur in the near future, especially by the end of this century. Leiss argues that citizens have a right to place their trust in what climate scientists tell us. Canada and Climate Change is an essential primer on where we stand on the issue of climate change in Canada and what will unfold in the years ahead.

Risk Governance

Risk Governance PDF Author: Ortwin Renn
Publisher: Taylor & Francis
ISBN: 1136557970
Category : Business & Economics
Languages : en
Pages : 467

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Book Description
Risk Governance is a tour de force. Every risk manager, every risk analyst, every risk researcher must read this book - it is the demarcation point for all further advances in risk policy and risk research. Renn provides authoritative guidance on how to manage risks based on a definitive synthesis of the research literature. The skill with which he builds practical recommendations from solid science is unprecedented. Thomas Dietz, Director, Environmental Science and Policy Program, Michigan State University, USA A masterpiece of new knowledge and wisdom with illustrative examples of tested applications to realworld cases. The book is recommendable also to interested students in different disciplines as a timely textbook on 'risk beyond risk'. Norio Okada, Full Professor and Director at the Disaster Prevention Research Institute (DPRI), Kyoto University, Japan There are classic environmental works such as The Tragedy of the Commons by Hardin, Risk Society by Beck, The Theory of Communicative Action by Habermas, and the seminal volumes by Ostrom on governing the commons. Renns book fits right into this series of important milestones of environmental studies. Jochen Jaeger, Professor at Concordia University, Montreal, Canada Risk Governance provides a valuable survey of the whole field of risk and demonstrates how scientific, economic, political and civil society actors can participate in inclusive risk governance. Jobst Conrad, Senior Scientist, Social Science Research Center Berlin, Germany Renn offers a remarkably fair-minded and systematic approach to bringing together the diverse fields that have something to say about 'risk'. Risk Governance moves us along the path from the noisy, formative stage of thinking about risk to one with a stronger empirical, theoretical, and analytical foundation. Baruch Fischhoff, PhD, Howard Heinz University Professor, Carnegie Mellon University, Pittsburgh, USA 'I cannot describe how impressed I am at the breadth and coherence of Renn's career's work! Written with remarkable clarity and minimal technical jargon... [this] should be required reading in risk courses!' John Graham, former director of the Harvard Risk Center and former deputy director of the Office of Budget and Management of the Unites States Administration This book, for the first time, brings together and updates the groundbreaking work of renowned risk theorist and researcher Ortwin Renn, integrating the major disciplinary concepts of risk in the social, engineering and natural sciences. The book opens with the context of risk handling before flowing through the core topics of assessment, evaluation, perception, management and communication, culminating in a look at the transition from risk management to risk governance and a glimpse at a new understanding of risk in (post)modern societies.