Macromarketing: A Canadian Perspective PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Macromarketing: A Canadian Perspective PDF full book. Access full book title Macromarketing: A Canadian Perspective by Donald N. Thompson. Download full books in PDF and EPUB format.
Author: Donald N. Thompson
Publisher: Marketing Classics Press
ISBN: 1613112238
Category : Business & Economics
Languages : en
Pages : 327
Get Book Here
Book Description
Author: Donald N. Thompson
Publisher: Marketing Classics Press
ISBN: 1613112238
Category : Business & Economics
Languages : en
Pages : 327
Get Book Here
Book Description
Author: Donald N. Thompson
Publisher: Chicago : American Marketing Association
ISBN:
Category : Business & Economics
Languages : en
Pages : 332
Get Book Here
Book Description
Author: George Fisk
Publisher:
ISBN:
Category : Consumer protection
Languages : en
Pages : 348
Get Book Here
Book Description
Conference report containing revised papers on economic implications and social implications of macromarketing - analyses the evolution of macromarketing theory, and discusses issues of taxonomy and definitions, employment effects of marketing programmes, impact of state intervention, value systems and consumer behaviour, the market systems and methodologycal aspects, incl. Testing acception of innovations and evaluation of trends in measurements of quality of life. Diagrams, references and statistical tables. Conference held in colorado 1979 aug.
Author: Mark Peterson
Publisher: SAGE
ISBN: 1412998689
Category : Business & Economics
Languages : en
Pages : 561
Get Book Here
Book Description
This title goes beyond the internal firm strategies of micromarketing and the 'four Ps' to take a broader perspective focused on the interconnectedness of markets, marketing, and society.
Author: Ben M. Enis
Publisher: Marketing Classics Press
ISBN: 1613113382
Category : Business & Economics
Languages : en
Pages : 287
Get Book Here
Book Description
Author: Douglas Brownlie
Publisher: SAGE
ISBN: 9780803974913
Category : Business & Economics
Languages : en
Pages : 292
Get Book Here
Book Description
`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing' - Journal of Marketing Management This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the mar
Author: Library of Congress
Publisher:
ISBN:
Category : Subject catalogs
Languages : en
Pages : 1096
Get Book Here
Book Description
Author: Luc Bernier
Publisher: Routledge
ISBN: 1351042521
Category : Business & Economics
Languages : en
Pages : 740
Get Book Here
Book Description
State-owned enterprises make up roughly 10 percent of the world economy, yet they are woefully understudied. This handbook offers the first synthesis of the topic since the 1980s and offers a comprehensive reference for a generation. The authors provide a detailed explanation of the theory that underpins the expansion of state-owned enterprises in the 21st century. Each chapter delivers an overview of current knowledge, as well as identifying issues and relevant debates for future research. The authors explain how state-owned enterprises are used in both developed and developing countries and offer an insight into complex and fascinating organizations such as the German municipal conglomerates or the multinational companies owned by states. New modes of governance and regulation have been invented to make sure they act in the public interest. This handbook brings together a wealth of international scholars, offering multiple theoretical perspectives to help shape a brave new world. It will be of interest to teachers and students of Economics, Public Administration and Business, academics, established researchers and PhD students seeking rigorous literature reviews on specific aspects of SOEs, as well as practitioners and decision makers in international organizations.
Author: Charles J. McMillan
Publisher: Walter de Gruyter
ISBN: 3110812878
Category : Business & Economics
Languages : en
Pages : 448
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Canada
Languages : en
Pages : 618
Get Book Here
Book Description
