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Author: Donald N. Thompson
Publisher: Marketing Classics Press
ISBN: 1613112238
Category : Business & Economics
Languages : en
Pages : 327
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Book Description
Author: Donald N. Thompson
Publisher: Marketing Classics Press
ISBN: 1613112238
Category : Business & Economics
Languages : en
Pages : 327
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Book Description
Author: Donald N. Thompson
Publisher: Chicago : American Marketing Association
ISBN:
Category : Business & Economics
Languages : en
Pages : 332
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Book Description
Author: Ben M. Enis
Publisher: Marketing Classics Press
ISBN: 1613113382
Category : Business & Economics
Languages : en
Pages : 287
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Book Description
Author: David R. Cameron
Publisher: University of Toronto Press
ISBN: 1487533721
Category : Political Science
Languages : en
Pages : 326
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Book Description
From the mid-1960s through the mid-1990s, Canada was in a state of ongoing political crisis. Within this thirty-year period, David R. Cameron was an active participant and observer of Canada’s crisis of national unity. As a political scientist and former senior public servant, Cameron remains one of the most astute and respected analysts of Canadian federalism. This volume assembles some of Cameron’s best works on federalism, nationalism, and the constitution, including journal articles, book chapters, speeches, newspaper op-eds, and unpublished opinion pieces spanning nearly fifty years of engagement. In addition, The Daily Plebiscite includes a conversation between Cameron and Robert C. Vipond on the "long decade" of the 1980s in Canadian constitutional politics, a brief history of the mega-constitutional era, and concluding reflections on the broader lessons that other divided societies might take from the Canadian experience. Providing rich fare for anyone interested in questions of federalism, nationalism, and constitutionalism, The Daily Plebiscite offers an informed, insider’s perspective on the national unity question and considers the challenges faced by a federal, multinational, and multicultural country like Canada.
Author: Mark Peterson
Publisher: SAGE
ISBN: 1412998689
Category : Business & Economics
Languages : en
Pages : 561
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Book Description
This title goes beyond the internal firm strategies of micromarketing and the 'four Ps' to take a broader perspective focused on the interconnectedness of markets, marketing, and society.
Author: Michael John Baker
Publisher: Taylor & Francis
ISBN: 9780415249881
Category : Business & Economics
Languages : en
Pages : 730
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Book Description
Author: Charles J. McMillan
Publisher: Walter de Gruyter
ISBN: 3110812878
Category : Business & Economics
Languages : en
Pages : 448
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Book Description
Author: Douglas Brownlie
Publisher: SAGE
ISBN: 9780803974913
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing' - Journal of Marketing Management This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the mar
Author: Jim Bell
Publisher: Routledge
ISBN: 113468925X
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.
Author:
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 686
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Book Description
