Macroenvironmental Factors Affecting the Choices of Mobile Phone Subscribers PDF Download
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Author: Nabil Alabsy
Publisher:
ISBN:
Category :
Languages : en
Pages : 6
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Book Description
The aim of this paper is to investigate the impact of macroenvironmental marketing factors on the choices of subscribers to both Zain of Saudi Arabia and SabaFon of Yemen. A descriptive study was therefore conducted in order to examine the influence of macroenvironmental marketing factors on subscribers' choices. This found that the macroenvironment affects the choices of customers of both the above-mentioned companies. The results reveal that for Zains subscribers, the most influential macroenvironmental factors were technological, social, and cultural ones. For SabaFons subscribers, meanwhile, the dominant factors influencing their choices were economic, demographic, and tech nological factors. The sample period used was from March 2015 to January 2016.
Author: Nabil Alabsy
Publisher:
ISBN:
Category :
Languages : en
Pages : 6
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Book Description
The aim of this paper is to investigate the impact of macroenvironmental marketing factors on the choices of subscribers to both Zain of Saudi Arabia and SabaFon of Yemen. A descriptive study was therefore conducted in order to examine the influence of macroenvironmental marketing factors on subscribers' choices. This found that the macroenvironment affects the choices of customers of both the above-mentioned companies. The results reveal that for Zains subscribers, the most influential macroenvironmental factors were technological, social, and cultural ones. For SabaFons subscribers, meanwhile, the dominant factors influencing their choices were economic, demographic, and tech nological factors. The sample period used was from March 2015 to January 2016.
Author: Maren Mueller
Publisher: GRIN Verlag
ISBN: 3656239525
Category : Sports & Recreation
Languages : en
Pages : 191
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Book Description
Doctoral Thesis / Dissertation from the year 2012 in the subject Sport - Sport Economics, Sport Management, grade: cum laude, Sport Academy Cologne (Institut für Sportökonomie und Sportmanagement), language: English, abstract: The study examines the question why some members utilitze their fitness club membership only little. This behaviour seems to be odd under microeconomic theory assuming human beings to maximize profits. An estimated 30% of fitness club members in Germany utilize their membership rarely but still do not intend to cancel despite ongoing monthly fees. In order to answer the question of the thesis, utility functions are employed embedding not only traditional economic factors such as money and time but also variables from social sciences, particularly from motivation theory and sport science. Further, recent findings from flat rate effects are elaborated whether to have an impact on non-attendance behaviour. The work adds to a young field in economics, namely to behavioural economics. Economic studies so far predominantly examined on consumption behaviour and the quantity thereof but not on possible utility of non-consumption behaviour. The examination is not only interesting from a theoretical perspective, it also gives practical implications and recommendations to fitness club managers and fitness club consumers. Having insight into determinants of non-consumption behaviour might help fitness club managers to identify customers who attend infrequently but pay regular fees. In this, fitness club managers can implement successful acquisition and relationship management strategies. On the other hand, fitness club consumers can derive conclusions from the study in order to become aware of their behaviour and to possibly behave more cost-efficiently in the future.
Author: Mtenzi, Fredrick Japhet
Publisher: IGI Global
ISBN: 152254030X
Category : Computers
Languages : en
Pages : 383
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Book Description
As technology advances, mobile devices have become more affordable and useful to countries around the world. As a result, mobile evolution has become an essential part of economic and social advancement. Mobile Technologies and Socio-Economic Development in Emerging Nations provides emerging research on the role of mobile devices as an important aspect of social and economic growth in developing countries. While highlighting topics, such as device authentication, mobile data management, and sensor services, this book explores how mobile devices have evolved to become an extremely useful tool. This book is a vital resource for academicians, researchers, students, practitioners, politicians, and professionals seeking current research on the uses, applications, and advantages of mobile services in increasing economic growth.
Author: David Kreps
Publisher: Springer
ISBN: 3319448056
Category : Computers
Languages : en
Pages : 364
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Book Description
This book constitutes the refereed proceedings of the 12th IFIP TC 9 International Conference on Human Choice and Computers, HCC12 2016, held in Salford, UK, in September 2016. The 26 revised full papers presented were carefully reviewed and selected from 34 submissions. The papers deal with the constantly evolving intimate relationship between humans and technology. They focus on three main themes: ethics, communications, and futures.
Author: Joanna Kosmaczewska
Publisher: Taylor & Francis
ISBN: 1000377385
Category : Business & Economics
Languages : en
Pages : 387
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Book Description
This book aims to fill a gap in the current literature by tracing the rural transformation process and the development of rural tourism functions in Poland over the last 30 years. It examines the socioeconomic transformation between 1989 and 2019 that resulted in the formation and development of Polish rural tourism and the various practices associated with it. This timely topic is addressed in a central and eastern European context and sparks interest in further in-depth analysis due the diversity and magnitude of the transformation processes undertaken by the Polish rural areas. Since Polish rural areas constitute as much as 30% of the total rural areas in all new European Union member states, this book adds value through an in-depth statistical analysis of the pace of socioeconomic changes in Polish rural areas. It delves into the creation and consumption of tourism services locally, as well as the impact of global trends on the development of rural tourism in Poland. This book will be of interest to economists, sociologists, political scientists and postgraduate students across eastern and central Europe who deal with rural tourism issues.
Author: Khaled Elbagory
Publisher: Springer Nature
ISBN: 9464634081
Category :
Languages : en
Pages : 725
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Book Description
Author: United States. Federal Communications Commission
Publisher:
ISBN:
Category : Telecommunication
Languages : en
Pages : 880
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Book Description
Author: Levent Altinay
Publisher: Cambridge Scholars Publishing
ISBN: 144388619X
Category : Political Science
Languages : en
Pages : 281
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Book Description
This book provides a new and definitive overview of customer experience and how it can be managed and enhanced in one of the most dynamic industries in the world—the service industry. Its highly qualified international team of contributors ensures that it adopts a global perspective, and clearly outlines the key theoretical perspectives of customer experience, covering customer experience both from demand and supplier perspectives. Fully informed by the latest research, it explores different country contexts and how they impact upon the customer experience; investigates the social, cultural and economic dimensions of customer experience; provides case studies from a wide range of service industry sectors; and includes industry perspectives and examples.
Author: Gerard Goggin
Publisher: Routledge
ISBN: 1135949182
Category : Social Science
Languages : en
Pages : 583
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Book Description
The last decade has witnessed the rise of the cell phone from a mode of communication to an indispensable multimedia device, and this phenomenon has led to the burgeoning of mobile communication studies in media, cultural studies, and communication departments across the academy. The Routledge Companion to Mobile Media seeks to be the definitive publication for scholars and students interested in comprehending all the various aspects of mobile media. This collection, which gathers together original articles by a global roster of contributors from a variety of disciplines, sets out to contextualize the increasingly convergent areas surrounding social, geosocial, and mobile media discourses. Features include: comprehensive and interdisciplinary models and approaches for analyzing mobile media; wide-ranging case studies that draw from this truly global field, including China, Africa, Southeast Asia, the Middle East, and Latin America, as well as Europe, the UK, and the US; a consideration of mobile media as part of broader media ecologies and histories; chapters setting out the economic and policy underpinnings of mobile media; explorations of the artistic and creative dimensions of mobile media; studies of emerging issues such as ecological sustainability; up-to-date overviews on social and locative media by pioneers in the field. Drawn from a range of theoretical, artistic, and cultural approaches, The Routledge Companion to Mobile Media will serve as a crucial reference text to inform and orient those interested in this quickly expanding and far-reaching field.
Author: Quan-Hoang Vuong
Publisher: MDPI AG Basel, Switzerland
ISBN: 3036553274
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
ISBN 978-3-0365-5328-3 (Hbk); ISBN 978-3-0365-5327-6 (PDF) https://doi.org/10.3390/books978-3-0365-5327-6 (DOI) © by the authorsSocial Public Health System and Sustainability Quan-Hoang Vuong and Khuat Thu Hong (Eds.) Pages: 318 Published: September 2022 (This book is a reprint of the Special Issue Social Public Health System and Sustainability that was published in Sustainability)
