Macmillan Dictionary of Marketing and Advertising PDF Download
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Author: Michael J. Baker
Publisher: Palgrave Macmillan
ISBN: 9780333393321
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Author: Michael J. Baker
Publisher: Palgrave Macmillan
ISBN: 9780333393321
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Author: Michael John Baker
Publisher: Palgrave
ISBN: 9780333715666
Category : Advertising
Languages : en
Pages : 293
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Book Description
Author: Michael John Baker
Publisher:
ISBN: 9780333363263
Category : Advertising
Languages : en
Pages : 217
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Book Description
Author: Heather J McGregor
Publisher: Palgrave
ISBN: 9781349100668
Category :
Languages : en
Pages : 280
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Book Description
Author: Norman A. P. Govoni
Publisher: SAGE
ISBN: 9780761927716
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
Author: Michael J. Baker
Publisher: New York : Nichols Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 234
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Book Description
Revised and extended edition of the Macmillan dictionary of marketing and advertising (1984). The staff of the U. of Strathclyde (Scotland) provide extended explanations and diagrams for all the basic ideas and concepts which are the foundations of modern marketing practice, together with succinct definitions of terms in less common usage. Annotation copyrighted by Book News, Inc., Portland, OR
Author: Jane Imber
Publisher: Barron's Educational Series, Incorporated
ISBN:
Category : Business & Economics
Languages : en
Pages : 612
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Book Description
More than 4,000 definitions cover all aspects of the advertising industry in "Dictionary of Marketing Terms".
Author: Michael Baker
Publisher: Macmillan Education AU
ISBN: 9780732952112
Category : Business & Economics
Languages : en
Pages : 564
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Book Description
"Marketing: Managerial Foundations" provides students with a sound understanding of marketing theory and practice, and does so in an Australian and New Zealand context. It is an introductory text that goes beyond the prescriptive approach. It seeks to meet the needs of a discipline that is now accepted as a fundamental aspect of business and one which needs and deserves an academic base of context, concept and application. No theoretical stone is left unturned as good practice is supported by essential theoretical frameworks. Students will find more discussion of the various arguments that provide views on the foundations and application of marketing. Concepts such as relationship marketing are traced and explored. The book provides a strong foundation for the study of marketing and is essential reading for the newcomer to marketing as well as being a valuable reference for the marketing professional.
Author: Joseph Farrah
Publisher:
ISBN: 9789837203266
Category : Advertising
Languages : en
Pages : 314
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Book Description
Author: Mark N. Clemente
Publisher: clementebooks
ISBN: 0971943400
Category : Business & Economics
Languages : en
Pages : 502
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Book Description
Immediately grasp and apply the essential concepts and techniques of marketing, advertising and sales using this combination dictionary, encyclopedia, and how-to guide. Designed for business professionals, business owners, and business students, Used as a recommended textbook and library volume in colleges and universities worldwide. Updated as a 500-page e-book, The Marketing Glossary is an acclaimed reference work whose hardcover edition was published by the American Management Association. Its digital format provides key word searchability for more than 1,400 definitions, formulas, checklists, examples, and real-life applications. “Mark Clemente's excellent reference work ... is also available as an e-book. Just buy the PDF and keep it on your laptop. Imagine the points you can score in meetings with all that knowledge at your fingertips.” - Jonathan Jackson, book reviewer, ecommerce.internet.com
