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Luxury, Lies and Marketing

Luxury, Lies and Marketing PDF Author: M. Sicard
Publisher: Springer
ISBN: 1137264691
Category : Business & Economics
Languages : en
Pages : 214

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Book Description
Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy