Loyalty and Customer Relationship Management in Banking Sector: Case Study of HSBC PDF Download
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Author: Farrukh Khan
Publisher: Lulu.com
ISBN: 0557719046
Category :
Languages : en
Pages : 152
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Book Description
Author: Farrukh Khan
Publisher: Lulu.com
ISBN: 0557719046
Category :
Languages : en
Pages : 152
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Book Description
Author: Musefa Yesin
Publisher: GRIN Verlag
ISBN: 3346563081
Category : Business & Economics
Languages : en
Pages : 94
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Book Description
Research Paper (undergraduate) from the year 2021 in the subject Business economics - Market research, grade: 90.5, Wollega University, course: Thesis, language: English, abstract: The general objective of this study, which got submitted as partial fulfillment to the requirement of the award of Master of Art, is to examine the effect of customer relationship marketing on customer loyalty of commercial banks in Ethiopia. Specifically, this study has the following objectives: To find out the level of the effect of trust on customer loyalty the case of commercial banks in Nekemte banks. Banking industry in Ethiopia has stiff competition thus banks need to consider various strategic options and programs in order to survive and thrive. One of strategy is Customer Relationship Marketing. This study was aimed to examine the effect of customer relationship marketing dimensions (trust, commitment, conflict handling, communication, empathy competence and customer satisfaction) on customer loyalty of commercial banks in Nekemte town. The researcher was used both probability and non-probability sampling techniques to select sample respondents from the total population under this study. Data were collected through the five point’s likert scales of questionnaires and used mixed research approach was used. To achieve the objective of the study, questionnaire was physically distributed to 404 respondents of selected Commercial Banks in Nekemte town. Out of 404 customers 375 92.8% of customers were completed and collected. Descriptive and inferential statistics were used to analyze the collected data by using SPSS software version 24 and questionnaires reliability was estimated by calculating Cronbach’s Alpha. Descriptive analysis tools such as frequency, percentage, mean and standard deviation. Inferential statistical analysis tools such as correlation coefficient was worked out and used to explore the relationships between variables. And regression analysis was performed to study the effect of independent variables on dependent variable.
Author: Dr. David Ackah
Publisher: GRIN Verlag
ISBN: 3668705852
Category : Business & Economics
Languages : en
Pages : 52
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Book Description
Research Paper (postgraduate) from the year 2014 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, grade: B, ( Atlantic International University ) (School of Business and Economics), course: Ph.D. Economics, language: English, abstract: The main aim of this study has been to identify the possible causes of customer dissatisfaction. The specific objectives of the study were examined , the degree of cordiality and adversity of the relationship between management and staff and how these influence positively or negatively customer relations of banking organizations, a case study of Sahel Sahara Bank. The study is to assist the management of banking organization towards ensuring improved customer relations by offering incentives, customers’ relations training for employees and organizing seminars and workshops to raise employees’ level of professionalism. The researcher employed the quota sampling technique to specifically make a selection of the groups of management, staff, customers and other users of the Bank to whom questionnaires were administered until the required numbers of respondents were reached. In all, sixty (60) questionnaires were distributed. Out of these, ten (10) were administered to the management of the bank, twenty (20) to its employees and thirty (30) to customers who had visited to transact business at the bank’s premises on those faithful days of questionnaires administration. The study revealed that management and customers to the Bank asserted that customer relation training were the best tool for building customer relations to provide the needed skills for quality service delivery. Employees were also of the opinion that monetary incentive or rewards though important might not do much in improving customer relations but rather receiving customer relations training would equipped them better. There is therefore the need for management of banking organizations particularly the Sahel Sahara Bank to integrate their roles and efforts towards the facilitation of the customer relations training since employees as well as customer to the Bank rated it as the most workable measure.
Author: Dr. Antony Joseph K & Dr. Gabriel Simon Thattil
Publisher: Lulu Publication
ISBN: 1008962902
Category : Art
Languages : en
Pages : 299
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Book Description
Achieving and sustaining growth in banking business is a herculean task, but it can be successfully done, if the focus is on customers. With hot winds of competition blowing across the banking industry in India, developing an emotionally close, symbiotic relationship with customers has become highly important than ever before. Any bank that wishes to grow in the size of its business or improve its profitability must consider the challenges surrounding its customer relationships (Watson, 2004)2. Banks now have realized that, of all the problems the business can have, the loss of established customers is one of the most serious. Hence, banks have come out with innovative measures to satisfy their present customers, acquire new ones, and at the same time adopt procedures to win back the lost customers. Customers’ expectations regarding quality, service and value are ever escalating, and hence, a banker can build good relationship with its customers only if it is able to understand their needs and desires. Customer relationship management philosophy, if properly implemented, will enable the banker to develop long-lasting relationship by developing trust and emotional bonding through personalized communication, sharing of values and goals and personalized communication.
Author: Peter Anabila
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Ghana's banking industry has witnessed stiff competition in the last decade thus accentuating the need for banks to consider various strategic options and programmes in order to survive and thrive. One of such programmes is Customer Relationship Management (CRM). The aim of this study is to assess the relationship between customer relationship management and customer loyalty using a case bank. Cross sectional research design was used to sample 20 staff and 50 customers. Data was collected from sampled respondents using a questionnaire. The Statistical Package for Social Sciences (SPSS) version 16 was used to analyse the data. The result indicates that the bank assigned relationship managers who take care of the individual customer's needs. Thus, there is indication of the practice of CRM at the bank and this was more evident in the area of feedback to customers. However, staff perception of the constructs of CRM practice was relatively more positive than customers given the respective mean scores of the measures. Thus, Banks may believe that they are practicing CRM when in actual fact customers are not recognizing it that much. A correlation analysis revealed that there is a strong positive relationship between CRM practice and customer loyalty. The study recommends that management of the bank should continue with the CRM practices and effectively communicate their CRM policy to customers to improve customer loyalty. In addition introduction of some loyalty programmes would enhance customer loyalty.
Author: Patrick Anthony
Publisher: LAP Lambert Academic Publishing
ISBN: 9783847375616
Category :
Languages : en
Pages : 284
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Book Description
The present study aims at studying the relationship between service quality, customer Satisfaction and customer loyalty in the banks, which is the ultimate goal of customer relationship management (CRM). The growth and development of service businesses over the years have resulted in a massive and highly intense competitive 'battle-field' for the service providers. This includes the banking industry. The primary aim of this research is to acquire knowledge on how well service quality is used as an 'instrument' by the banking institutions to stay ahead of competitors based on its customer's satisfaction. The Indian banking industry is going through turbulent times. The freedom of choice, which, bank customers, did not have earlier because of standardized products and regimented interest rates, has now been given to the customers. The Banks in Ethiopia are evolving to higher levels. Thus a comparative study of CRM practices in the select Banks of Ethiopia and India were conducted in the present study.A modest contribution to the ever growing knowledge in the field of CRM is attempted in this work.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Sateesh Hari
Publisher: LAP Lambert Academic Publishing
ISBN: 9783659710384
Category :
Languages : en
Pages : 240
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Book Description
This book is useful for those working on CRM projects, bank employees, students of graduate and post graduate and also for the research scholars working on bank's customer satisfaction, customer loyalty etc., A study based on 4 banks in India, among 2 are public sector and 2 are private sector.It is an extraction of the banker and customer experience. The best analytical tools are used for the purpose of analysis.
Author: Jan U. Hagen
Publisher: Murmann Publishers GmbH
ISBN: 3867744831
Category : Business & Economics
Languages : en
Pages : 198
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Book Description
The financial market crisis has brought the very business models of many banks into question. What lessons should banks take from these events? What consequences will the industry have to face when dealing with clients? These questions are at the center of this book, with contributions from renowned experts and examples from theory and practice. Client commitment – the pursuit of pure customer focus – has become a success factor in many areas of the banking industry. This book sheds light on the theoretical aspects of client commitment and shows how its various facets are being put into practice.
Author: John Hancock
Publisher:
ISBN: 9781902581507
Category : Business & Economics
Languages : en
Pages : 100
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Book Description
This report examines the impact customer relationship management has on financial services companies and analyzes the changes that can follow for those who decide to implement CRM. It also shows how to keep using CRM effectively after it has been implemented, and how it can help to meet long term business objectives. The report contains in-depth case studies from leading companies to demonstrate how CRM has been implemented and used throughout their business.
