Introduction to Mass Communication PDF Download
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Author: J. Black
Publisher: WCB/McGraw-Hill
ISBN: 9780697133915
Category :
Languages : en
Pages :
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Book Description
Author: J. Black
Publisher: WCB/McGraw-Hill
ISBN: 9780697133915
Category :
Languages : en
Pages :
Get Book Here
Book Description
Author: Ralph E. Hanson
Publisher: SAGE Publications
ISBN: 150635856X
Category : Language Arts & Disciplines
Languages : en
Pages : 1297
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Book Description
Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.
Author: Richard Campbell
Publisher: Bedford Books
ISBN: 9780312390709
Category : Mass media and culture
Languages : en
Pages : 613
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Book Description
Rev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index.
Author: Dan O'Hair
Publisher: Macmillan
ISBN: 0312644205
Category : Language Arts & Disciplines
Languages : en
Pages : 641
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Book Description
Real Communication uses stories from real people and the world around us to present the best and most lively introduction to communication concepts. Professors and students alike have fallen in love with Real Communication’s down-to-earth writing style, its coverage of research, and its wealth of learning and teaching tools. They also appreciate how Real Communication strives to weave the discipline’s different strands together with the CONNECT feature that shows students how concepts work and apply across interpersonal, small group, and public speaking contexts. The Second Edition is even better with a broader array of engaging examples, new coverage of hot topics in the field like Intercultural and mediated communication, plus a public speaking unit honed to provide the essential information students need for this fast-paced course. Whether you want a traditional paperback, an e-Book — online or downloadable to a device — a looseleaf edition, or the book within the new HumanCommClass, Real Communication has an option for you. Read the preface.
Author: Stanley J. Baran
Publisher: McGraw-Hill Education
ISBN: 9781260007312
Category : Performing Arts
Languages : en
Pages : 464
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Book Description
In today’s media rich world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots, and keeping current with the present’s emerging technologies and trends, Introduction to Mass Communication gives students a deeper understanding of the role media plays in both shaping and reflecting culture. By understanding and evaluating the ways in which media convergence is changing the landscape of media today, students are encouraged to think critically about their own roles in society as active media consumers. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media technologies and industries. The tenth edition maintains its commitment to enhancing students’ critical thinking and media literacy skills. New and updated material, such as the 2016 Presidential election and the use of social media to link fans with artists and their music, reflects the latest developments in digital technologies, and highlights the most current research in the field.
Author: John Vivian
Publisher: Prentice Hall
ISBN: 9780205287390
Category : Language Arts & Disciplines
Languages : en
Pages : 548
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Book Description
New edition of an introductory text. Separate chapters are devoted to books, magazines, newspapers, recorded music, movies, television, radio, and the Web, each described in terms of technology, business structures, typologies, regulations, and influence. In addition, later chapters deal with such t
Author: Richard Campbell
Publisher: Macmillan Higher Education
ISBN: 131926607X
Category : Language Arts & Disciplines
Languages : en
Pages : 1226
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Book Description
A concise and affordable resource for the mass communication course, Media Essentials provides a flexible, informative, and relevant breakdown of what the media is, how it works, and how it impacts today’s most talked-about subjects. From #metoo to content streaming to social media and politics, students learn how a wide variety of recent developments have impacted the mass-media landscape—and how past innovation and change have informed our current media world. Media Essentials is available with LaunchPad, a robust online platform designed to help students fully engage with course content—and with the world of mass media. From our acclaimed LearningCurve adaptive quizzing, which helps students learn and retain concepts, to compelling features like an interactive e-book and a variety of entertaining and thought-provoking video clips, LaunchPad gets students connected with—and interested in—the information they need to succeed in class.
Author: Stanley J. Baran
Publisher: McGraw-Hill Education
ISBN: 9781259343278
Category : Performing Arts
Languages : en
Pages : 960
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Book Description
"Introduction to Mass Communication: Media Literacy and Culture" is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level program to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. New for the eighth edition, Connect Mass Communication combines contemporary course content and groundbreaking digital tools to create a unique learning environment. With Connect Mass Communication, the "Introduction to Mass Communication: Media Literacy and Culture" program integrates an interactive eBook with dynamic online activities and assignments that help students study more efficiently and effectively. A new bank of CNN videos helps students learn the impact of media through a cultural and global lens. LearnSmart, McGraw-Hill s adaptive learning system, assesses students knowledge of course content and maps out personalized study plans for success."
Author: John Vivian
Publisher: Pearson Educacion
ISBN: 9780205876457
Category : Communication
Languages : en
Pages : 504
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Book Description
Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.
Author: Stanley J. Baran
Publisher: Cengage Learning
ISBN: 9780534561635
Category : Mass media
Languages : en
Pages : 0
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Book Description
This new edition of Baran and Davis's successful text provides a comprehensive, historically based, introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, this edition (now streamlined to increase accessibility) traces the emergence of two main bodies of mass communication theory: social, behavioral and critical, cultural. The authors emphasize that media theories are human creations that typically are intended to address specific problems or issues.
