Author: J. Black
Publisher: WCB/McGraw-Hill
ISBN: 9780697133915
Category :
Languages : en
Pages :

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Book Description

Author: Stanley J. Baran
Publisher: McGraw-Hill Education
ISBN: 9781260007312
Category : Performing Arts
Languages : en
Pages : 464

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Book Description
In today’s media rich world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots, and keeping current with the present’s emerging technologies and trends, Introduction to Mass Communication gives students a deeper understanding of the role media plays in both shaping and reflecting culture. By understanding and evaluating the ways in which media convergence is changing the landscape of media today, students are encouraged to think critically about their own roles in society as active media consumers. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media technologies and industries. The tenth edition maintains its commitment to enhancing students’ critical thinking and media literacy skills. New and updated material, such as the 2016 Presidential election and the use of social media to link fans with artists and their music, reflects the latest developments in digital technologies, and highlights the most current research in the field.

Author: Richard Campbell
Publisher: Bedford Books
ISBN: 9780312390709
Category : Mass media and culture
Languages : en
Pages : 613

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Book Description
Rev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index.

Author: Richard Campbell
Publisher: Macmillan Higher Education
ISBN: 131926607X
Category : Language Arts & Disciplines
Languages : en
Pages : 1226

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Book Description
A concise and affordable resource for the mass communication course, Media Essentials provides a flexible, informative, and relevant breakdown of what the media is, how it works, and how it impacts today’s most talked-about subjects. From #metoo to content streaming to social media and politics, students learn how a wide variety of recent developments have impacted the mass-media landscape—and how past innovation and change have informed our current media world. Media Essentials is available with LaunchPad, a robust online platform designed to help students fully engage with course content—and with the world of mass media. From our acclaimed LearningCurve adaptive quizzing, which helps students learn and retain concepts, to compelling features like an interactive e-book and a variety of entertaining and thought-provoking video clips, LaunchPad gets students connected with—and interested in—the information they need to succeed in class.

Author: Dan O'Hair
Publisher: Macmillan
ISBN: 0312644205
Category : Language Arts & Disciplines
Languages : en
Pages : 641

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Book Description
Real Communication uses stories from real people and the world around us to present the best and most lively introduction to communication concepts. Professors and students alike have fallen in love with Real Communication’s down-to-earth writing style, its coverage of research, and its wealth of learning and teaching tools. They also appreciate how Real Communication strives to weave the discipline’s different strands together with the CONNECT feature that shows students how concepts work and apply across interpersonal, small group, and public speaking contexts. The Second Edition is even better with a broader array of engaging examples, new coverage of hot topics in the field like Intercultural and mediated communication, plus a public speaking unit honed to provide the essential information students need for this fast-paced course. Whether you want a traditional paperback, an e-Book — online or downloadable to a device — a looseleaf edition, or the book within the new HumanCommClass, Real Communication has an option for you. Read the preface.

Author: John Vivian
Publisher: Pearson Educacion
ISBN: 9780205876457
Category : Communication
Languages : en
Pages : 504

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Book Description
Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.

Author: Douglas M. Fraleigh
Publisher: Macmillan Higher Education
ISBN: 1319063926
Category : Language Arts & Disciplines
Languages : en
Pages : 887

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Book Description
Let’s Communicate is everything you want in a human communication text—substantive, engaging, and fun. Created by communication scholars Douglas Fraleigh, Joseph Tuman, and Katherine Adams, Let’s Communicate takes their combined 100 years’ worth of research and teaching experience to present all the basic human communication concepts with unique attention paid to technology, culture, gender, and social justice. The authors provides provocative, real-life examples and a special focus on skills that together make communication meaningful for students both in and out of the classroom—all at an affordable price. Let’s Communicate is also the first human communication text to use hundreds of hand-drawn illustrations that help students understand and retain important concepts. These unique and often humorous illustrations present concepts in graphic form (especially helpful for visual learners), make complex ideas easier to understand, provide hooks to help students remember material, extend concepts, and generate discussion.

Author: Anthony R. Fellow
Publisher:
ISBN: 9781793519535
Category :
Languages : en
Pages : 544

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Book Description
American Media History is the story of a nation and of the events in the long battle to disseminate information, entertainment, and opinion in a democratic society. It is the story of the men and women whose inventions, ideas, and struggles shaped the nation and its media system and fought to keep both free. The text is organized chronologically and emphasizes the role the press played in the American Revolution to the present. Each chapter presents a story about media development, featuring a colorful and impressive cast of characters that includes, among others, James Franklin, Ida Tarbell, Bob Woodward, Margaret Bourke-White, Walter Cronkite, and Tarana Burke. Some of the players set standards for aspiring media professionals and others reveal tales of triumph, deceit, and the undeniable importance of freedom of speech and a free press. The fourth edition features new chapters that cover women's rights, civil rights movements, significant moments in media history (such as 9/11 and the 2020 pandemic), fake news, bias news, and the social media presences of Barack Obama and Donald J. Trump. The text includes a streamlined introductory chapter, expanded coverage of women journalists during the Civil War, new American Media Profiles and timelines, new chapter opening quotations from famous communicators, and probing History Matters boxes that relate historical events and effects to the present day. At once an enjoyable and highly compelling text, American Media History is ideal for introductory courses in journalism, mass communication, and media history.

Author: Stanley J. Baran
Publisher: Cengage Learning
ISBN: 9780534561635
Category : Mass media
Languages : en
Pages : 0

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Book Description
This new edition of Baran and Davis's successful text provides a comprehensive, historically based, introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, this edition (now streamlined to increase accessibility) traces the emergence of two main bodies of mass communication theory: social, behavioral and critical, cultural. The authors emphasize that media theories are human creations that typically are intended to address specific problems or issues.

Author: Brant Burkey
Publisher: Cognella Academic Publishing
ISBN: 9781516540426
Category :
Languages : en
Pages :

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Book Description
Black Mirror Effect: Making Media in a Digital Environment helps students analyze and evaluate our relationship with media as we shift from a mass media environment to an interactive digital landscape. The anthology encourages readers to improve the current media status quo and produce media content that is engaging, meaningful, and worthwhile. The anthology is divided into four units. Unit 1 features readings that introduce students to foundational thought leadership in media theory, as well as the constantly evolving concepts of media literacy, consumption, and culture. In Unit 2, students read about the ways in which digital media can challenge negative media representations and increase awareness about social justice, social movements, and social change. The focus of Unit 3 is the influence of digital media on news and media storytelling. In the final unit, readers discover how strategic and thoughtful media production can increase the impact of media across various platforms. Timely and highly engaging, Black Mirror Effect is an ideal resource for courses in mass media, mass communication, journalism, media production, and any course with an emphasis on the creation of digital media.