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Author: Stephen B. Castleberry
Publisher: McGraw-Hill Education
ISBN: 9781264072064
Category : Business & Economics
Languages : en
Pages : 592
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Book Description
Selling: Building Partnerships, 11e remains faithful to the original goal of the product since its first edition-- that instructors don’t want to teach the history of selling, rather they want their students to know how it is done. While many things have changed in sales, such as the changing roles for technology and the increased use of multichannel go-to-market strategies, students still need to practice their newly learned skills, make ethical choices, and adapt their skills to their audience. Selling; Building Partnerships addresses all of these with distinct roleplays, mini case studies, and current examples throughout. The products’ emphasis on value creation makes it appropriate not only for students pursuing a sales career, but also those who seek these skills for other roles in life and business. New to This Edition: • Brand new chapter opening profiles • Brand new From the Buyer’s Seat boxed items • Brand new Building Partnerships boxed items • Brand new Sales Technology boxed items • Brand new End-Of-Chapter Role Play Cases - while we continue to use Gartner as the company, the customers have all changed throughout
Author: Stephen B. Castleberry
Publisher: McGraw-Hill Education
ISBN: 9781264072064
Category : Business & Economics
Languages : en
Pages : 592
Get Book Here
Book Description
Selling: Building Partnerships, 11e remains faithful to the original goal of the product since its first edition-- that instructors don’t want to teach the history of selling, rather they want their students to know how it is done. While many things have changed in sales, such as the changing roles for technology and the increased use of multichannel go-to-market strategies, students still need to practice their newly learned skills, make ethical choices, and adapt their skills to their audience. Selling; Building Partnerships addresses all of these with distinct roleplays, mini case studies, and current examples throughout. The products’ emphasis on value creation makes it appropriate not only for students pursuing a sales career, but also those who seek these skills for other roles in life and business. New to This Edition: • Brand new chapter opening profiles • Brand new From the Buyer’s Seat boxed items • Brand new Building Partnerships boxed items • Brand new Sales Technology boxed items • Brand new End-Of-Chapter Role Play Cases - while we continue to use Gartner as the company, the customers have all changed throughout
Author: C. Shane Hunt
Publisher:
ISBN: 9781264138593
Category : Selling
Languages : en
Pages : 0
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Book Description
"The role of selling in our economy and our lives continues to grow. Numerous textbooks and sales courses introduce students to the best practices and importance of sales professionals to every organization. Students and professors want-and deserve-learning and teaching experiences that engage and empower them to appreciate and choose selling as a profession"--
Author: Charles M. Futrell
Publisher: McGraw-Hill Education
ISBN: 9781260316629
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
ABC's of Relationship Selling 13e trains the readers on a specific, yet generic, step-by-step selling process that is universal in nature. This edition presents a sales process or system in a logical sequence, more than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service. The goal of this text has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and how the steps within the selling process interact with one another. This market leading text brings a comfortable and familiar approach to the Selling discipline.
Author: Barton A. Weitz
Publisher:
ISBN: 9780256128222
Category :
Languages : en
Pages :
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Book Description
Author: John E. Mello
Publisher: McGraw-Hill Education
ISBN: 9781264024285
Category : Business & Economics
Languages : en
Pages : 640
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Book Description
Hunt Marketing emphasizes the universal importance of marketing, in business, but also in the lives of students, despite their major! The product, the 1st new Principles of Marketing product to be introduced in the past 10 years, was designed with an emphasis on student engagement and relevance, a focus embodied in these four key benefits: • A career focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand. Features like Career Tips,Executive Perspectives and Today’s Professional Interviews make marketing relevant and engaging for the student and can found in every chapter. • Integration of key topics that are part of the daily fabric of marketing— globalization, social media, ethics, and marketing analytics. These are covered THROUGHOUT the product and not in a single chapter. • Seamlessly integrated results-driven technology. Shane Hunt writes all of the Connect application exercises and teaches using Connect every year! The narrative and Connect content were developed side-by-side, allowing for seamless integration and continuity of coverage. • The right content for a semester-long course. Chapters are direct, concise,and approachable in length and written in an upbeat tone. In this newest edition, we have moved Personal Selling and Branding to earlier in the narrative.
Author: Edmund Jerome McCarthy
Publisher: Irwin Professional Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 524
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Book Description
Author: Raymond Chang, Dr.
Publisher: McGraw-Hill Education
ISBN: 9781260162035
Category : Science
Languages : en
Pages : 1168
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Book Description
Chang's best-selling general chemistry textbook takes a traditional approach and is often considered a student and teacher favorite. The book features a straightforward, clear writing style and proven problem-solving strategies. It continues the tradition of providing a firm foundation in chemical concepts and principles while presenting a broad range of topics in a clear, concise manner.
Author: Shane Hunt
Publisher:
ISBN: 9781260575934
Category :
Languages : en
Pages :
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Book Description
Author: Arthur A. Thompson
Publisher: Irwin/McGraw-Hill
ISBN: 9780072884449
Category : Competition
Languages : en
Pages : 1184
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Book Description
Presenting the most recent developments in research and strategy, this text applies these theories and illustrates their implementation in business cases.
Author: Peter Cardon
Publisher: McGraw-Hill Education
ISBN: 9780073403281
Category : Business & Economics
Languages : en
Pages : 592
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Book Description
The Business Communication field is at a crossroads as communication technologies are reshaping how people communicate in the workplace. Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts, and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world.
