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Author: Karl T. Ulrich
Publisher: Irwin/McGraw-Hill
ISBN:
Category : Business & Economics
Languages : en
Pages : 392
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Book Description
This text presents a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods facilitate problem-solving and decision-making.
Author: Karl T. Ulrich
Publisher: Irwin/McGraw-Hill
ISBN:
Category : Business & Economics
Languages : en
Pages : 392
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Book Description
This text presents a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods facilitate problem-solving and decision-making.
Author: Karl Ulrich
Publisher: McGraw-Hill Education
ISBN: 9781260134445
Category : Business & Economics
Languages : en
Pages : 448
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Book Description
Author: Heidi M. Neck
Publisher: SAGE Publications
ISBN: 1483383512
Category : Business & Economics
Languages : en
Pages : 561
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Book Description
From Heidi Neck, one of the most influential thinkers in entrepreneurship education today, Chris Neck, an award-winning professor, and Emma Murray, business consultant and author, comes this ground-breaking new text. Entrepreneurship: The Practice and Mindset catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this new text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions and interacting with stakeholders in order to get feedback, experiment, and move ideas forward. Students walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey.
Author: Robert L. Norton
Publisher: McGraw-Hill Education
ISBN: 9781260431308
Category : Technology & Engineering
Languages : en
Pages : 896
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Book Description
Robert L. Norton's sixth edition of DESIGN OF MACHINERY continues the tradition of this best-selling book through its balanced coverage of analysis and design and outstanding use of realistic engineering examples. Through its reader-friendly style of writing, clear exposition of complex topics, and emphasis on synthesis and design, the text succeeds in conveying the art of design as well as the use of modern tools needed for analysis of the kinematics and dynamics of machinery. Topics are explained verbally and visually, often through the use of software, to enhance student understanding. Accompanying the book is an updated online learning center.
Author: Kenneth S. Bordens
Publisher: McGraw-Hill Medical Publishing
ISBN: 9780071289153
Category : Psychology
Languages : en
Pages : 544
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Book Description
Research Design and Methods: A Process Approach guides students through the research process, from conceiving of and developing a research idea, to designing and conducting a study, to analyzing and reporting data. The authors present students with information on the numerous decisions they must make when designing and conducting research and indicate how their early decisions affect how data are collected, analyzed, and interpreted later in the research process. A focus on the importance of ethical conduct, both in the treatment of research subjects and in the reporting of research results, directs the text.
Author: Arthur A. Thompson
Publisher: Irwin/McGraw-Hill
ISBN: 9780072884449
Category : Competition
Languages : en
Pages : 1184
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Book Description
Presenting the most recent developments in research and strategy, this text applies these theories and illustrates their implementation in business cases.
Author: Donald Bowersox
Publisher: McGraw-Hill Education
ISBN: 9781259715167
Category : Business & Economics
Languages : en
Pages : 480
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Book Description
The Fifth Edition of Supply Chain Logistics Management presents Logistics in the context of integration within a firms Supply Chain Strategy and Operations. The framework of Supply Chain Management is initially presented thereby creating a foundation for in-depth study of the five logistics operational components in Part Two. Challenges and strategies related to design and operational integration of logistics within a global supply chain are discussed in Part Three. Part Four focuses on administrative challenges related to cross organizational collaboration, performance measurement, and concludes with the challenges of managing risk and achieving sustainability. An essential feature of the overall presentation is the integration of topical materials and examples into the Supply Chain Logistics value creation process. Text materials are supported by study and challenge questions as well as contemporary cases. The presentation integrates the discussion of information technology throughout. Illustrations and examples highlight how firms deal with operational challenges and use logistics performance to gain competitive advantage.
Author: Thomas H. Byers, Professor Prof.
Publisher: McGraw-Hill Education
ISBN: 9781260048520
Category : Technology & Engineering
Languages : en
Pages : 0
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Book Description
For business, engineering, science, and professional students who demand a comprehensive guide to high-growth entrepreneurship, Technology Ventures is the leading resource for analyzing opportunities and building new enterprises. Drawing on the latest academic research and practitioner insights, Technology Ventures integrates clear theoretical frameworks with action-oriented examples and exercises. Its broad perspective on "technology," including clean tech, information technology, and the life sciences - ensures wide-ranging appeal to anyone with an interest in high-potential ventures. Entrepreneurship is playing a vital role in finding solutions to the huge challenges facing civilization, including health, communications, security, infrastructure, education, energy and the environment. Coverage on customer engagement, the customer development process, and the latest insights on business model design, have been expanded. Special attention has been paid to university technology commercialization, open source innovation, and opportunities in mobile, digital health, 3D printing, and energy tech. The organization of key topics such as: intellectual property, the new venture organizations, and marketing and sales, has been enhanced. Also available with this edition are additional web-based resources, including syllabi and presentations, additional cases and business plans, and hundreds of videos of entrepreneurs and leaders.
Author: Roger S. Pressman
Publisher:
ISBN: 9781260548006
Category : Software engineering
Languages : en
Pages : 0
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Book Description
For almost four decades, Software Engineering: A Practitioner's Approach (SEPA) has been the world's leading textbook in software engineering. The ninth edition represents a major restructuring and update of previous editions, solidifying the book's position as the most comprehensive guide to this important subject.
Author: Keith Edmund Ferguson
Publisher: Cognella Academic Publishing
ISBN: 9781793516145
Category :
Languages : en
Pages :
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Book Description
Contemporary Product Development: A Focus on Innovation engages learners with a proven framework to design, develop, and go to market with innovative products that solve consumer problems while also supporting the mission, values, and brand of the company which created them. The book's framework, the Go-To-Market Aura Plan (GT-MAP), emphasizes two key practices for innovative product development--speed and creating aura. This dual approach includes an overview of critical concepts in neuroscience, sustainability, and product design methods, as well as a demystification of the step-by-step, iterative processes critical to introducing a high-performing product to market as quickly and effectively as possible. Simultaneously, the approach builds interest among consumers with proven techniques that gain attention, foster excitement, and then convert consumer excitement into demand well before a product is launched. The text describes how to inspire designers and developers to create innovative, high-performance products that consumers crave through exceptional communication, team building, presentation and validation, and prediction of a product's performance, pre- and post-launch, to ensure its success. Designed to inspire innovation, Contemporary Product Development is an ideal resource for courses in business, especially those with focus on product development.
