Loose Leaf for A Preface to Marketing Management PDF Download
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Author: J. Paul Peter
Publisher: McGraw-Hill Education
ISBN: 9781260300161
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text. The fifteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
Author: J. Paul Peter
Publisher: McGraw-Hill Education
ISBN: 9781260300161
Category : Business & Economics
Languages : en
Pages : 288
Get Book
Book Description
Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text. The fifteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
Author: J. Paul Peter
Publisher:
ISBN: 9781260151619
Category : Marketing
Languages : en
Pages :
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Book Description
Author: J. Paul Peter
Publisher: McGraw-Hill Education
ISBN: 9780078028847
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Preface to Marketing Management, 13e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The thirteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
Author: J. Paul Peter
Publisher:
ISBN: 9781260287257
Category : Marketing
Languages : en
Pages : 290
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Book Description
Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text. The fifteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
Author: Mark W Johnston
Publisher: McGraw-Hill Education
ISBN: 9781260157833
Category : Business & Economics
Languages : en
Pages : 464
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Book Description
Greg Marshall and Mark Johnston (both of Rollins College) have taken great effort to represent marketing management the way it is actually practiced in successful organizations today.Given the dramatic changes in the field of marketing, it is a sure bet that the job of leading marketing manager's contributions to the organization and its customers, clients, and partners has changed at the same level. Yet, no marketing management book on the market today fully and effectively captures and communicates to students how marketing management in really practiced in the 21st century business world. Clearly, it is time for an updated approach to teaching and learning within the filed. Marketing Management 3e is designed to fulfill this need.
Author: Rob England
Publisher: Lulu.com
ISBN: 1409223000
Category : Business & Economics
Languages : en
Pages : 126
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Book Description
This book is for those who work in Information Technology (IT) and for those who have IT done to them. Service Management is all the rage in IT at the moment, hence "ITSM". The leading description of ITSM is ITIL®. This book is not about ITIL. Really. Real ITSM⢠is a tongue-in-cheek satirical look at what the real-life practices might be, as compared to the idealised models in frameworks like ITIL or COBIT or ISO20000 or ... "[My wife] read the introduction and said it was the first IT book that held her interest past page two" Change Manager, postal service"I experienced numerous moments of amusement, humor and outright hilarity, which made reading this book at my desk during work hours a bit difficult." Bob GrinsellFor more on Real ITSM (and more samples from the book!) come to the Real ITSM website.
Author: Claudia Myers
Publisher: UCANR Publications
ISBN: 9781879906389
Category : Technology & Engineering
Languages : en
Pages : 196
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Book Description
Handy for commercial producers as well as backyard gardeners, this classic guide for growers and sellers of niche market produce provides detailed information about growing specialty crops that are growing in popularity among consumers. Includes 63 crop sheets-from arugula to radicchio, basil to thyme, prickly pear to tomatillos, variety and heirloom tomatoes. Includes market information, resources, and a glossary of Asian vegetable names.
Author: Greg Marshall
Publisher: McGraw-Hill Education
ISBN: 9780077405403
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. Marshall/Johnston’s Essentials of Marketing Management has taken great effort to represent marketing management the way it is actually practiced in successful organizations today. In our view, leading and managing the aspects of marketing to improve individual, unit, and organizational performance— marketing management— is a core business activity. Its relevance is not limited to just marketing departments or marketing majors. And business students of all backgrounds should appreciate the impact of effective marketing management on their own professional careers as well on as the overall success of their organizations. Bottom line, the ability to do great marketing management is relevant to everyone in a firm.
Author: Jr. Perreault, William
Publisher: McGraw-Hill/Irwin
ISBN: 9780077405410
Category : Business & Economics
Languages : en
Pages :
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Book Description
This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Your customers can trust that this new edition of Essentials of Marketing 12e– and all of the other teaching and learning materials that accompany it – will satisfy your customers’ needs. Building on Pioneering Strengths This author team pioneered an innovative structure— using the “four Ps” with a managerial approach—for the introductory marketing course. It quickly became one of the most widely used business textbooks ever published because it organized the best ideas about marketing so that readers could both understand and apply them. The unifying focus of these ideas is on how to make the marketing decisions that a manager must make in deciding what customers to target and how best to meet their needs. Over many editions of Basic Marketing and Essentials of Marketing, there have been constant changes in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing’s best practices and ideas. What’s different about Basic Marketing? The success of this franchise is not the result of a single strength—or one long-lasting innovation. Other text books have adopted the four Ps framework and the Perreault author team has continuously improved the book. The text’s four Ps framework, managerial orientation, and strategy planning focus have proved to be foundation pillars that are remarkably robust for supporting new developments in the field and innovations in the text and package. 1. Essentials of Marketing teaches students analytical abilities and how-to-do-it skills that prepare them for success. The author team has deliberately included a variety of examples, explanations, frameworks, models, classification systems, cases, and “how-to-do-it” techniques that relate to our overall framework for marketing strategy planning. Similarly, the Marketing Plan Coach on the Student CD and the text website helps students see how to create marketing plans. Taken together, these items speed the development of “marketing sense” and enable the student to analyze marketing situations and develop marketing plans in a confident and meaningful way. They are practical and they work. 2. As opposed to many other marketing text books, the authors emphasize careful integration of special topics. Some textbooks treat “special” topics—like relationship marketing, international marketing, services marketing, marketing and the Internet, marketing for nonprofit organizations, marketing ethics, social issues, and business-to-business marketing—in separate chapters. The authors deliberatively avoid doing that because they are convinced that treating such topics separately leads to an unfortunate compartmentalization of ideas. 3. The comprehensive package of materials gives your customer the flexibility to teach marketing their way– or for the student, the ability to earn marketing their way.
Author: Grace Onyema
Publisher:
ISBN:
Category :
Languages : en
Pages : 46
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Book Description
A Baker's Guide To Content Marketing is a book that arms you with the knowledge, tools, ideas, and inspiration you need to start, grow, and sustain your business online. If you carry out research, you would find that most people who moved their cake/bakery businesses online recorded higher sales, online presence, and market influence.Many of us in the baking industry have the skills and talent for the business and have gotten our dreams off the ground and in motion. But having that alone is not enough, as the world has gone digital as well as most businesses. Your cake/bakery business should not be left behind.WHO IS THIS BOOK FOR?This book is for you, if: -You own a cake or bakery business but have no idea of what content marketing is all about and why you need it for your business.-You are a baker who's about to start your cake or bakery business online.-You just started your cake or bakery business online. -Your cake/bakery business is established online, but you have no audience, followers, or traffic (potential online customers).-You are frustrated because you have no idea on how to create value-packed content for your website/blog/page.-Your audience becomes less active because they are tired of the kind of content you give out (e.g. picture posts with just 10 - 20 likes).-You have content ideas but have no idea about the tools you can use in making them a reality.-And so much more.THIS BOOK OFFERS YOU: -Knowledge of what content creation and marketing is all about.-Goal setting and how to define the purpose of your business.-Knowledge of content marketing funnel and how to apply it to your business.-What you need to know about content marketing strategies.-Over 25+ online business toolkit to start your business online-Over 40+ content creation toolkit for visual posts, videos, eBooks/articles, social media, etc.-Over 70+ content marketing ideas for blog posts/articles, videos, online courses, email newsletter, eBooks and webinars-Content promotion platforms and ideas for your businessWHAT BENEFITS WILL YOU GAIN FROM THIS BOOK?-Content ideas for social media, videos, webinars/online courses, eBooks, etc., that would keep your blog/page/website busy, value-packed, and engaged up to 6 months and above.-You are armed with tools to use in creating quality/professional content (e.g. image posts, audio-visuals, videos, etc.) and digital products you can sell later, just like this eBook. -More traffic/audience/followers who subsequently become your customers, and you end up generating funds up to six-figures and more.-Growth in the structure of your cake/bakery business, contracts, influence, and sales.-You save more time and become less stressed out when you have access to automation tools (e.g. Recurpost/Appointment scheduler), that controls the posting of your content across your different platforms automatically.-And so much more...For your business to grow online and for you to achieve a six-figure boost in your business online, you need content creation and marketing.
