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Author: Dr. Sushant Sharma
Publisher: Author's Ink Publications
ISBN: 9392665466
Category : Self-Help
Languages : en
Pages : 188
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Book Description
The world is expecting India to lead it in near future, but does India have a noose to bind the world together? Just as our heritage and culture helped him and many other NRIs run successful businesses, he has found a path which can be adopted for individual success and through which India can become the ‘Modern Golden Bird.' Dr. (Vaidya) Santosh Sharma hails from a tiny village in the rejuvenating mountainous state of Himachal Pradesh, India. While living in Kalka, he pursued his studies and gained his initial life experiences in Chandigarh, and as society demanded, he started working late 20th century at a nearby private firm. In 1997, at the age of 38, his soul forced him to break the traditional norms and make a landmark decision to shift his base to Europe along with his family. There on, he started the tough journey of rediscovering and sharing the story of India, and its heritage and culture with Eastern Europe by opening a small Indian shop, Szep Kis India (Little Beautiful India) with his wife, Mrs. Kamlesh Sharma, in Budapest. Today, Szep Kis India is the oldest and biggest Indian store in Hungary and even offers exotic products from other countries. Dr. Sushant Sharma is a young medical doctor who hails from the rolling hills of the lesser Himalayas. His passion for writing led to the creation of the psychological crime thriller, Projekt Nowhere , published with Garuda Prakashan. With his love for India, its heritage and culture, and to propagate the same among the young generation, he collaborated with Dr. (Vaidya) Santosh Sharma to pen down the exemplary story of an entrepreneur who built his business in Europe based on Indian roots.
Author: Dr. Sushant Sharma
Publisher: Author's Ink Publications
ISBN: 9392665466
Category : Self-Help
Languages : en
Pages : 188
Get Book Here
Book Description
The world is expecting India to lead it in near future, but does India have a noose to bind the world together? Just as our heritage and culture helped him and many other NRIs run successful businesses, he has found a path which can be adopted for individual success and through which India can become the ‘Modern Golden Bird.' Dr. (Vaidya) Santosh Sharma hails from a tiny village in the rejuvenating mountainous state of Himachal Pradesh, India. While living in Kalka, he pursued his studies and gained his initial life experiences in Chandigarh, and as society demanded, he started working late 20th century at a nearby private firm. In 1997, at the age of 38, his soul forced him to break the traditional norms and make a landmark decision to shift his base to Europe along with his family. There on, he started the tough journey of rediscovering and sharing the story of India, and its heritage and culture with Eastern Europe by opening a small Indian shop, Szep Kis India (Little Beautiful India) with his wife, Mrs. Kamlesh Sharma, in Budapest. Today, Szep Kis India is the oldest and biggest Indian store in Hungary and even offers exotic products from other countries. Dr. Sushant Sharma is a young medical doctor who hails from the rolling hills of the lesser Himalayas. His passion for writing led to the creation of the psychological crime thriller, Projekt Nowhere , published with Garuda Prakashan. With his love for India, its heritage and culture, and to propagate the same among the young generation, he collaborated with Dr. (Vaidya) Santosh Sharma to pen down the exemplary story of an entrepreneur who built his business in Europe based on Indian roots.
Author: Stefan Ecks
Publisher: Duke University Press
ISBN: 1478022280
Category : Social Science
Languages : en
Pages : 179
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Book Description
In Living Worth Stefan Ecks draws on ethnographic research on depression and antidepressant usage in India to develop a new theory of value. Framing depressive disorder as a problem of value, Ecks traces the myriad ways antidepressants come to have value, from their ability to help make one’s life worth living to the wealth they generate in the multibillion-dollar global pharmaceutical market. Through case studies that include analyses of the different valuation of generic and brand-name drugs, the origins of rising worldwide depression rates, and the marketing, prescription, and circulation of antidepressants, Ecks theorizes value as a process of biocommensuration. Biocommensurations—transactions that aim or claim to make life better—are those forms of social, medical, and corporate actions that allow value to be measured, exchanged, substituted, and redistributed. Ecks’s theory expands value beyond both a Marxist labor theory of value and a free market subjective theory, thereby offering new insights into how the value of lives and things become entangled under neoliberal capitalism.
Author: Samuel Austin Allibone
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 832
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Book Description
Author: Nigel Hollis
Publisher: St. Martin's Press
ISBN: 0230615414
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
A top executive at one of the world's leading marketing firms analyzes the familiarity and strength of brands and establishes five steps towards increasing brand strength in a globalized world Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. The Global Brand is a thorough investigation of brand strength in the accelerated modern business world. Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strength based on two axes, Presence (or familiarity) and Voltage (or marketing appeal), to illustrate the market value and performance of brands. He analyzes the five steps of customer commitment to a strong brand--Presence, Relevance, Performance, Advantage, and Bonding. Finally, Hollis emphasizes human nature as a set of constant core values that all brands should appeal to, and analyzes the future of brand-building as a profitable investment. “In The Global Brand, Nigel Hollis not only corrects some of the misconceptions of the past but offers a glimpse of the future that is both perceptive and grounded in good business sense. Those who take the time to properly digest this book will save their companies a lot of money.” —Sir Martin Sorrell, Chief Executive Officer, WPP
Author: Mallika Chopra
Publisher: Harmony
ISBN: 0804139865
Category : Self-Help
Languages : en
Pages : 198
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Book Description
“I’m trying to meditate one day but urgent thoughts keep intruding. Don’t forget to take cupcakes to school! I have to prepare for my presentation for the wellness conference! Is that lunch with the other moms tomorrow or next week? My to-do list is stampeding through my mind, trampling any chance of tranquility. I feel overwhelmed, yes, but there’s more: I feel…guilty. Guilty that I’m taking on too much, guilty that I’m not doing anything well, guilty that I’m giving short shrift to my kids, my husband, my job. And what about you, Mallika? a quiet voice asks. How are you shortchanging yourself?” Living with Intent is a chronicle of Mallika Chopra’s search to find more meaning, joy, and balance in life. She hopes that by telling her story, she can inspire others with her own successes (and failures) as well as share some of the wisdom she has gathered from friends, experts, and family along the way—people like her dad, Deepak, as well as Eckhart Tolle, Marianne Williamson, Arianna Huffington, Andrew Weil, and Dan Siegel. She also provides a practical road map for how we can all move from thought to action to outcome. Each chapter is devoted to one step on her journey and another piece of her INTENT action plan: Incubate, Notice, Trust, Express, Nurture, and Take Action. Chopra’s insights and advice will help us all come closer to fully living the lives we truly intend.
Author:
Publisher:
ISBN:
Category : American periodicals
Languages : en
Pages : 746
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Book Description
Author: Samuel Austin Allibone
Publisher:
ISBN:
Category :
Languages : en
Pages : 834
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Book Description
Author: R. Shanthi
Publisher: MJP Publisher
ISBN:
Category : Design
Languages : en
Pages : 674
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Book Description
BRANDING MAGNITUDE IN THE COMPETITIVE MARKET PLACE, CONSUMER BONDING TOWARDS BRANDS, FDI IN RETAIL BUSINESS, RETAIL CHANNELS, PEOPLE PERSPECTIVE IN RETAIL BUSINESS, OTHER AREAS OF BUSINESS. India was one of the most attractive destination for foreign investment in retail sector, According to Global Retail development Index (GRDI), India placed into fifth attractive destination for investment in 2012, but its falls to 14th position during 2013 and it drops to 20th place, its lowest ever ranking in the GRDI. India remains an appealing long -term retail destination for several reasons, starting with its demographics - a population of 1.2 billion people, half or the population are younger than 30 and roughly onethird of them lives in cities. Indians disposable incomes are increasing they are trying to spend more on new products, brand and categories while spending a lower proportion on food. Furthermore, the new governing party of the Indian Nation - Bharathiya Janata Party has promised more pro-business policies, many experts have positive feeling on India’s long term GDP outlook and Industry growth. Still, India accounts for 8% of modern formats. India’s ecommerce market is expected to grow more than 50% in the next five years, as its young population increasing internet access (AT Kearney, 2014). But now Government has revised its decision on FDI in Retail, so that would have greater impact in Single and Multi brand retailing in the mere future. The retail industry has been seen as the indicator of economic growth and spending power globally. It has transformed itself into global phenomena and has been a scene of constant change and innovation. This growth has come along with some serious challenges whilst increased competition added by economic slowdown, which has had a negative impact on profit margins. Brand is a static asset in the current scenario. In a Fiercely Competitive market place, Brand marketers need innovative ideas and strategies that will make their brand stand out in a clutter and result in definite sales. Core issues in the leading with the stategic brand managent in the competitive market are discussed in detail in this book. this book help to understand concepts of brand extension, brand positioning, brand building models for successfully managing brands in a competitive business environment.
Author: Eliakim Littell
Publisher:
ISBN:
Category :
Languages : en
Pages : 844
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Book Description
Author: Wilson Wayne Grant MD
Publisher: iUniverse
ISBN: 0595509940
Category : Religion
Languages : en
Pages : 110
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Book Description
The Bible speaks to this deep longing when it affirms that indeed God created man and woman in His image! And at the heart of that image is a God-shaped vacuum waiting to be filled by the presence of the Creator. Built into our very heartbeat is a yearning to know, to have contact with, the One who made us. This "breath of God" infused into humankind at the creation (and into each of us at our personal creation) expands to form this vacuum that only God can fill. This vacuum is revealed to each of us through the basic needs which tug at our hearts. The longing for fulfillment of these needs drives our hunger for something more than simple satisfaction of our animal instincts. We are empty, as Saint Augustine articulated, until the vacuum is filled with the presence of God himself. The pull of these needs tugs us toward our Creator. We are "restless" until these needs finds true fulfillment in a relationship with God. This vacuum tugs us toward God, striving as a vacuum always does, to be filled. Hobbled by darkness, so much of it of our own making, we can only grope for the light. But I can only believe that our yearnings after the light must be a pleasure for God to watch. I can see him saying as we grope, "Come on, move toward that crack of light there. Reach for it. Put out your hand. I am waiting to pull you to me-your Creator, your God, your Father."
