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Author: Jennefer Witter
Publisher: AMACOM
ISBN: 0814434371
Category : Business & Economics
Languages : en
Pages : 140
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Book Description
Whether you’re an established company or a cost-conscious start-up, this helpful guide tells you all you need to know to be able to use public relations effectively as a business-building tool. As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company’s credibility than a good, old-fashioned public-relations campaign. Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations: Self-branding Media relations Social Media Networking Speaking engagements Cause-related marketing Selecting a PR agency Complete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, The Little Book of Big PR will provide you with the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.
Author: Jennefer Witter
Publisher: AMACOM
ISBN: 0814434371
Category : Business & Economics
Languages : en
Pages : 140
Get Book
Book Description
Whether you’re an established company or a cost-conscious start-up, this helpful guide tells you all you need to know to be able to use public relations effectively as a business-building tool. As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company’s credibility than a good, old-fashioned public-relations campaign. Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations: Self-branding Media relations Social Media Networking Speaking engagements Cause-related marketing Selecting a PR agency Complete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, The Little Book of Big PR will provide you with the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.
Author: Lisa Cyr
Publisher: Rockport Publishers
ISBN: 1616736461
Category : Design
Languages : en
Pages : 352
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Book Description
Brimming with ideas for promotional campaigns Designers are always looking to give their work the creative edge required to get noticed in a sea of marketing and promotion. To achieve this, they must be market savvy, innovative, and possess up-to-date production know-how. The Little Book of Big Promotions is packed with content that offers creative inspiration. It offers hundreds of design ideas, insight into the creative process and execution, and the tools and information needed to make the right production decisions. Project details are highlighted and descriptive text dissects the essential design elements that make each promotion unique and effective. This book will enable seasoned professionals and less-experienced designers to choose the right options for their job, budget, ability, and the market they are trying to reach.
Author: Cheryl Dangel Cullen
Publisher:
ISBN: 9789812453372
Category : Commercial art
Languages : en
Pages : 351
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Book Description
Author: Edmund Simms
Publisher:
ISBN:
Category :
Languages : en
Pages : 143
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Book Description
The Little Book of Big Bubbles - A History of Financial Greed and Collective Insanity. Whether it's tulips, real estate, or even Beanie Babies: asset bubbles are thought to inflate and pop without rhyme or reason. This is not true. Humans are greedy. We are susceptible to being deluded by our own collective insanity. We ignore the lessons of the past and make the same mistakes over and over. What are financial bubbles, and how do we navigate them? In this book, we explore ten of history's most significant bubbles and identify what they have in common to build a framework for recognising future ones. Chapters An Introduction The Roman Land Collapse (33 AD) The Dutch Tulipe Mania (1637) The South Sea Company (1720) The Mississippi Company (1720) US Land Panics (1819, 1837 and 1857) The Roaring '20s (1921-1929) The Japanese Asset Bubble (1986-1991) Beanie Babies (1995-1999) The Tech Bubble (1995-2000) The US Housing bubble (2005-2008) The Lessons of History The Author - Edmund Simms Value investor. Worked in hedge funds, mutual funds, venture capital, and as co-founder to three startups. No managing a private investment partnership and an equity research publication. Made in Australia but residing in London.
Author: Maureen Marzi Wilson
Publisher: Adams Media
ISBN: 1507212089
Category : Humor
Languages : en
Pages : 192
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Book Description
From the author of the popular Introvert Doodles and Kind of Coping, Maureen “Marzi” Wilson is tackling all kinds of big feelings with over 175 relatable, supportive, and light-hearted comics in her signature style. We’ve been conditioned to think that the most acceptable response to “How are you?” is, “I’m fine.” But our emotions are much more complicated than that! Sometimes we feel a little annoyed, or elated, or afraid. And you know, that’s okay! In The Little Book of Big Feelings, Maureen “Marzi” Wilson takes us on a journey of self-acceptance and validation. After all, our emotions are only reactions to experiences that we can learn from; there’s no such thing as a “bad” emotion. It’s okay to be scared, it’s alright to feel hopeful, and it’s perfectly fine to feel both at the same time. There is a wide range of human emotions, and it’s time we start embracing each one!
Author: James McGrath
Publisher: Pearson UK
ISBN: 1292098376
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
Author: Suzanna MW Stephens
Publisher: Harper Collins
ISBN: 0061691690
Category : Design
Languages : en
Pages : 223
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Book Description
Effective self-promotion builds reputations and credibility. It sets the best firms apart, distinguishing their clients and prospects, and guaranteeing sales. Successful sales result from effective successful self-promotion and the The Big Book of Self Promotion is an extraordinary resource featuring work from top designers around the globe. It offers hundreds of ideas, pages of inspiration, and loads of advice for professional graphic designers and students alike. This book provides ideas on corporate and product literature, annual reports and direct marketing, and new media, providing a wellspring of ideas for designers creating client brochures. It offers recommendations for choosing type, layout, photo treatments, and much more.
Author: Bernadette Fisers
Publisher: Penguin Group Australia
ISBN: 1760143812
Category : Health & Fitness
Languages : en
Pages : 136
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Book Description
Successful hair and makeup artist Bernadette Fisers had struggled with her weight for years. Things came to a head when her BMI hit 42 and she was officially labelled morbidly obese with a fatty liver, high blood pressure and pre-diabetes. She took matters into her own hands, interviewing the models she worked with and researching medical reports and health and nutrition papers, until finally creating a healthy lifestyle plan that worked long term. The Little Book of Big Weightloss is a no nonsense guide to radical and sustainable weight loss for anyone sick and tired of diet failure and confused by conflicting diet advice and complicated regimens. Based on a set of 31 food and lifestyle 'rules' this quick to read book offers a fresh 'can do' approach to dieting and sustainable health.
Author: James McGrath
Publisher: Pearson UK
ISBN: 1292148454
Category : Business & Economics
Languages : en
Pages : 259
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Book Description
The full text downloaded to your computer. With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends Print 5 pages at a time Compatible for PCs and MACs No expiry (offline access will remain whilst the Bookshelf software is installed. eBooks are downloaded to your computer and accessible either offline through the VitalSource Bookshelf (available as a free download), available online and also via the iPad/Android app. When the eBook is purchased, you will receive an email with your access code. Simply go to http://bookshelf.vitalsource.com/ to download the FREE Bookshelf software. After installation, enter your access code for your eBook. Time limit The VitalSource products do not have an expiry date. You will continue to access your VitalSource products whilst you have your VitalSource Bookshelf installed. The Little Book of Big Management Wisdom outlines 90 of the greatest management quotations ever. The majority of quotes have been taken from legendary business leaders and commentators, including Warren Buffet and Peter Drucker. However, there are a few surprise inclusions from such people as Robert Frost and Elvis Presley. Each quotation, what it means, how to use it and the questions you should be asking, is outlined in two pages so you can immediately start to apply it in the real world. Packed with advice on how to deal with a wide range of management issues, this book will provide you with the insight and skills you require to succeed. Manage and develop your business Manage yourself and your career Motivate and lead people Turn your customers into partners Plan effectively Make better decisions All you want to know and how to apply it - in a nutshell.
Author: Tina Lifford
Publisher: HarperCollins
ISBN: 0062930303
Category : Self-Help
Languages : en
Pages : 224
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Book Description
An inspiring and illuminating guide to true self care, from the sage teacher and breakout star of the critically acclaimed drama, Queen Sugar, from Executive Producers Oprah Winfrey and Ava DuVernay for OWN. Featured on Essence Magazine's Culture List In all your years of schooling, did you ever take a single class that explained how to navigate the hurt, drama, and fear that come with living? Tina Lifford sure didn’t. She learned the hard way—through experience as both a Hollywood actress and as the founder of the personal development network The Inner Fitness Project. Now, she brings together her own hard-won insights as well as those of her clients in this helpful and transformative guide. A blend of personal anecdotes and meaningful, practical—and most important, actionable—advice, The Little Book of Big Lies is the life skills class you need to nurture the inner you and move beyond the past. In fourteen raw, personal stories, Tina teaches you how to change your self-perception—to see yourself in the best possible light, to love and honor what you see, and to forge a new sense of what’s possible in every aspect of your life. But make no mistake, The Little Book of Big Lies is not a “rah-rah” quick fix for fear and pain. Like physical fitness, building and maintaining emotional strength requires continued effort. This invaluable book is the foundation you need to start building inner health and well-being so you can thrive. Tina guides you on a journey of self-discovery that will help you turn shame into self-acceptance, self-rejection into self-love, blame into freedom, and old hurt into power. Wise and powerful, The Little Book of Big Lies will completely change how you think and live.
