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Author: Mourine Atsien
Publisher: GRIN Verlag
ISBN: 3346814238
Category : Social Science
Languages : en
Pages : 16
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Book Description
Essay from the year 2022 in the subject Didactics - Social Studies/ Civics, grade: A, University of Nairobi, language: English, abstract: This literature review explores existing knowledge on promotion strategies in the B2C market of Trulifi’s product among Dutch millennials. The researcher used keywords such as influencing millennials’ intention to cyber security products, millennials’ awareness towards cyber security, millennials' perception towards cyber security products, and motivating millennials to engage with cyber security behavior in searching appropriate literature. The literature helped the researcher identify the knowledge gaps the study should fulfill. Therefore, the literature review chapter discusses the key factors influencing millennials (24-41) in the Netherlands to purchase Trulifi products.
Author: Mourine Atsien
Publisher: GRIN Verlag
ISBN: 3346814238
Category : Social Science
Languages : en
Pages : 16
Get Book Here
Book Description
Essay from the year 2022 in the subject Didactics - Social Studies/ Civics, grade: A, University of Nairobi, language: English, abstract: This literature review explores existing knowledge on promotion strategies in the B2C market of Trulifi’s product among Dutch millennials. The researcher used keywords such as influencing millennials’ intention to cyber security products, millennials’ awareness towards cyber security, millennials' perception towards cyber security products, and motivating millennials to engage with cyber security behavior in searching appropriate literature. The literature helped the researcher identify the knowledge gaps the study should fulfill. Therefore, the literature review chapter discusses the key factors influencing millennials (24-41) in the Netherlands to purchase Trulifi products.
Author: Eko Ruddy Cahyadi
Publisher: European Alliance for Innovation
ISBN: 1631902997
Category : Social Science
Languages : en
Pages : 1335
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Book Description
This book is the proceeding of the International Conference on Sustainable Management and Innovation (ICoSMI 2020) that was successfully held on 14-16 September 2020 using an online platform. The conference was mainly organized by the Department of Management IPB University in collaboration with Leibniz University of Hannover, Universiti Putera Malaysia, Kasetsart University, Tun Hussein Onn University of Malaysia, Tamil Nadu Teachers Education University, Deakin University, University of Adelaide, Forum Manajemen Indonesia, FE Pakuan University, FE Gajah Mada University FEB University of North Sumatra and FEB Andalas University, SBM Bandung Institute of Technology, FEB Lampung University, Perbanas Institute Jakarta, FE Bina Nusantara University, and SBE Prasetiya Mulya University. This conference has brought academic researchers, business practitioners as well as graduate students together to exchange their experiences and research results about most aspects of innovation and sustainability, and discuss the practical challenges encountered and the solutions adopted. About 402 delegates across the world including Indonesia, Malaysia, Thailand, Spain, China, and India have attended and presented their research works in the conference. The proceeding consists of 80 high-quality papers that were selected from more than 250 submitted papers. The papers are classified into 12 themes, namely Finance for Sustainability, Industry 4.0 and Future Business Sustainability, Policy and Strategy for Sustainable Innovation and Supply Chain, Smart Agriculture Management for Environmental Sustainability, and Sustainable Human Resources. Finally, we would like to express the greatest thanks to all colleagues in the steering and organizing committee for their cooperation in administering and arranging the conference as well as reviewers for their academic works and commitment to reviewing papers.
Author: Dadwal, Sumesh Singh
Publisher: IGI Global
ISBN: 1799801330
Category : Business & Economics
Languages : en
Pages : 532
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Book Description
Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.
Author: Guido Mollering
Publisher: Emerald Group Publishing
ISBN: 0080448550
Category : Psychology
Languages : en
Pages : 241
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Book Description
"Trust: Reason, Routine, Reflexivity".
Author: Satria Bangsawan
Publisher: Routledge
ISBN: 1000192342
Category : Business & Economics
Languages : en
Pages : 363
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Book Description
One of the main challenges faced by all entrepreneurs, is the need to growth. Growth is part of all organizations, it implies continuous growth of sales, purchases, number of employees, profit and thus the growth of the enterprise. Most innovations that are part of the organizations are derived from the internal organization. Industrial Revolution 4.0 provides both opportunities and challenges to all entrepreneurs to grow their business. The rapid development of technology and all digital aspects create opportunities of innovation in organizations. These proceedings provide details beyond what is possible to be included in an oral presentation and constitute a concise but timely medium for the dissemination of recent research results. It will be invaluable to professionals and academics in the field of business, entrepreneurship and economics to get an understanding of recent research developments.
Author: Musiolik, Thomas Heinrich
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 464
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Book Description
Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.
Author: Mollika Ghosh
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
This study investigates the factors influencing of Facebook advertising on millennials purchase behavior focusing fashion accessories, photography and event management services in Bangladesh. The study uses both quantitative and qualitative approach to collect data through questionnaire based survey from 327 millennial Facebook users to determine their purchase intention while interacting with Facebook advertising. This paper focuses theory of planned behavior, theory of reasoned action developed by Ajzen and Fishbein (1980), hierarchy-of-effects model by Lavidge and Steiner (1961) and builds on adapting previous models proposed by several researchers on purchase intention. This paper presents a new conceptual model adding two new constructs grasping Bangladeshi millennials interest with Facebook adverts. Reliability and validity analysis, factor analysis, goodness of fit, analysis of variance and linear regression analysis measure hypothesis, using SPSS 22. The result reveals, businesses should carefully manage Facebook ads with personalized customer engagement and reward influencer customers.
Author: Amaresh Chakrabarti
Publisher: Springer Nature
ISBN: 9811600414
Category : Technology & Engineering
Languages : en
Pages : 983
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Book Description
This book showcases cutting-edge research papers from the 8th International Conference on Research into Design (ICoRD 2021) written by eminent researchers from across the world on design processes, technologies, methods and tools, and their impact on innovation, for supporting design for a connected world. The theme of ICoRD‘21 has been “Design for Tomorrow”. The world as we know it in our times is increasingly becoming connected. In this interconnected world, design has to address new challenges of merging the cyber and the physical, the smart and the mundane, the technology and the human. As a result, there is an increasing need for strategizing and thinking about design for a better tomorrow. The theme for ICoRD’21 serves as a provocation for the design community to think about rapid changes in the near future to usher in a better tomorrow. The papers in this book explore these themes, and their key focus is design for tomorrow: how are products and their development be addressed for the immediate pressing needs within a connected world? The book will be of interest to researchers, professionals and entrepreneurs working in the areas on industrial design, manufacturing, consumer goods, and industrial management who are interested in the new and emerging methods and tools for design of new products, systems and services.
Author: AHMAD FARABI; SHARIFAH NABILAH SYED SALLEH; QURROH.
Publisher: Springer Nature
ISBN: 9464633948
Category :
Languages : en
Pages : 301
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Book Description
Author: Paul Lim
Publisher: Emerald Group Publishing
ISBN: 1789734851
Category : Business & Economics
Languages : en
Pages : 164
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Book Description
This book answers an important question: if mentoring research coming out of Western nations have consistently shown that mentoring millennials brings tangible benefits to the organisation in the areas of job satisfaction, organisational commitment and employee retention, would such observations be seen in an Asian context?
