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Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 1048
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Book Description
Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 1048
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Book Description
Author: Mary-Lou Galician
Publisher: Routledge
ISBN: 1136781277
Category : Business & Economics
Languages : en
Pages : 291
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Book Description
Leading experts present cutting-edge ideas and current research on product placement! The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strateg
Author: Albert N. Greco
Publisher: Routledge
ISBN: 1136850341
Category : Business & Economics
Languages : en
Pages : 544
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Book Description
The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks) and reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the U.S. publishing industry, this book includes an appendix containing historical data on the industry from 1946 to the end of the twentieth century. The selective bibliography includes the latest literature, including works in marketing and economics that has a direct relationship with this dynamic industry. This third edition features a chapter on e-books and provides an overview of the current shift toward digital media in the US book publishing industry.
Author: Richard A. Gershon
Publisher: Routledge
ISBN: 1136685510
Category : Language Arts & Disciplines
Languages : en
Pages : 268
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Book Description
The combination of international privatization trends coupled with advancements in computer and communication technology have transformed the conduct of international business. The result has been a consolidation of players in all aspects of business, including banking, aviation, insurance, and mass media. This book discusses one such player -- the Transnational Media Corporation (TNMC). Long remembered as a time of rapid growth and expansion for international business, the decades of the '80s and '90s were a period characterized by major mergers and acquisitions. Good examples of this include Time Inc.'s 1989 merger with Warner Communication for $11.2 billion and Walt Disney's 1996 purchase of Cap Cities/ABC for $19.5 billion. According to the late Steven Ross, former co-chief executive officer of Time-Warner, "In order to succeed in business today, you must be in all the major markets of the world." TNMCs have indeed become salient features of today's global economic landscape. This volume asks the most basic of questions: What makes a global corporation global? And, to what extent do TNMCs affect the marketplace of ideas? This book, then, is intended for the business professional or student who is interested in understanding the business and operations of transnational media. Part I examines the regulatory and economic reasons prompting the formation of a TNMC. It seeks to explain why such companies engage in direct foreign investment and further considers how transnational operations affect the development of new media products in terms of cost, quality, and availability. The TNMC is unique among global corporations given the fact that its primary business is the creation of information and entertainment products. This book also examines the highly complex relationship between TNMCs and the host nations in which they operate. It further considers such specific issues as cultural trespass, transborder data flow, and the effects of transnational media on the marketplace of ideas. Part II of this volume provides a series of case study analyses of five leading TNMCs including Time-Warner Inc., Sony Inc., Bertelsmann AG, the Walt Disney Company, and News Corporation Ltd. Specific attention is given to the history, business philosophy, and economic performance of each of these companies.
Author: Saroo Brierley
Publisher: National Geographic Books
ISBN: 0735233691
Category : Biography & Autobiography
Languages : en
Pages : 0
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Book Description
Soon to be a major motion picture starring Dev Patel, Nicole Kidman and Rooney Mara, this #1 international best-seller tells the miraculous and triumphant story of a young man who rediscovers not only his childhood life and home...but an identity long-since left behind. “Amazing stuff.” –The New York Post “So incredible that sometimes it reads like a work of fiction.” –Winnipeg Free Press (Canada) At only five years old, Saroo Brierley got lost on a train in India. Unable to read or write or recall the name of his hometown or even his own last name, he survived alone for weeks on the rough streets of Calcutta before ultimately being transferred to an agency and adopted by a couple in Australia. Despite his gratitude, Brierley always wondered about his origins. Eventually, with the advent of Google Earth, he had the opportunity to look for the needle in a haystack he once called home, and pore over satellite images for landmarks he might recognize or mathematical equations that might further narrow down the labyrinthine map of India. One day, after years of searching, he miraculously found what he was looking for and set off to find his family. Lion is a moving, poignant, and inspirational true story of survival and triumph against incredible odds. It celebrates the importance of never letting go of what drives the human spirit: hope.
Author: Michelle Ann Abate
Publisher: Bloomsbury Publishing
ISBN: 1137284978
Category : Literary Criticism
Languages : en
Pages : 232
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Book Description
Beginning with the publication of The Lion, the Witch and the Wardrobe in 1950 and concluding with the appearance of The Last Battle in 1956, C. S. Lewis's seven-book series chronicling the adventures of a group of young people in the fictional land of Narnia has become a worldwide classic of children's literature. This stimulating collection of original essays by critics in a wide range of disciplines explores the past place, present status, and future importance of The Chronicles of Narnia. With essays ranging in focus from textual analysis to film and new media adaptations, to implications of war/trauma and race and gender, this cutting-edge New Casebook encourages readers to think about this much-loved series in fresh and exciting ways.
Author: Robert Marich
Publisher: Taylor & Francis
ISBN: 1136068619
Category : Performing Arts
Languages : en
Pages : 314
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Book Description
"Marketing to Moviegoers" is the essential guide to film marketing. Although there are many resources available about how to make a film, there are few about how to get your film seen once it's made and none that reveal the closely-guarded marketing secrets of the major motion picture studios. The author goes right to the source and provides data, quotes, and insights from high profile industry professionals and information on market research that the major studios don't want the moviegoing public to know. This book will be indispensable for film marketing executives, consumer product marketers, students, and people new to the filmmaking field. It provides practical data, such as templates for advertising campaigns of different sizes, solutions, and an insight into the complicated movie marketing process. Armed with the strategies that Hollywood professionals would prefer not to share, film professionals and marketing professionals alike will have a leg up in this complicated business.
Author: Elizabeth L. Wollman
Publisher: Bloomsbury Publishing
ISBN: 1472510488
Category : Performing Arts
Languages : en
Pages : 313
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Book Description
This Critical Companion to the American Stage Musical provides the perfect introductory text for students of theatre, music and cultural studies. It traces the history and development of the industry and art form in America with a particular focus on its artistic and commercial development in New York City from the early 20th century to the present. Emphasis is placed on commercial, artistic and cultural events that influenced the Broadway musical for an ever-renewing, increasingly broad and diverse audience: the Gilded Age, the Great Depression, the World War II era, the British invasion in the 1980s and the media age at the turn of the twenty-first century. Supplementary essays by leading scholars provide detailed focus on the American musical's production and preservation, as well as its influence on daily life on the local, national, and international levels. For students, these essays provide models of varying approaches and interpretation, equipping them with the skills and understanding to develop their own analysis of key productions.
Author: Chris Scullion
Publisher: Pen and Sword
ISBN: 1526737809
Category : Games & Activities
Languages : en
Pages : 273
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Book Description
A comprehensive, colorful guide to every game ever released on the classic Nintendo Entertainment System. One of the most iconic video game systems, the NES is credited with saving the American video games industry in the early 1980s. The NES Encyclopedia is the first ever complete reference guide to every game released on the Nintendo Entertainment System, Nintendo’s first industry-defining video game system. As well as covering all 714 officially licensed NES games, the book also includes more than 160 unlicensed games released during its lifespan, giving for the first time a definitive history of this important console's full library. Written by a retro gaming expert with 30 years of gaming experience and a penchant for bad jokes, TheNES Encyclopedia promises to be both informative and entertaining. The NES continues to enjoy a strong cult following among Nintendo fans and gamers in general with wide varieties of officially licensed merchandise proving ever popular. Nintendo’s most recent console, the Switch, is the fastest selling video game console of all time in the United States and Japan. Nintendo launched a variety of classic NES games for download on the system, meaning a new audience of gamers is due to discover the NES for the first time if they have not already. Praise for The NES Encyclopedia “As a catalog of all 876 NES games, this work is unique in its breadth of coverage and will be of great interest to old-school video gamers and collectors.” —Booklist “A definitive resource that is more than worthy of the title ‘Encyclopedia.’ ” —Nintendo World Report
Author:
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ISBN:
Category : Information services
Languages : en
Pages : 64
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Book Description
