Life Insurance Corporation of India: Marketing management PDF Download
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Author: Maha Narain Mishra
Publisher:
ISBN:
Category : Insurance companies
Languages : en
Pages : 526
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Book Description
Study covers the period, 1972-1984.
Author: Maha Narain Mishra
Publisher:
ISBN:
Category : Insurance companies
Languages : en
Pages : 526
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Book Description
Study covers the period, 1972-1984.
Author:
Publisher: Atlantic Publishers & Distri
ISBN:
Category :
Languages : en
Pages : 558
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Book Description
Author: Sood, Tulika
Publisher: IGI Global
ISBN: 1522524762
Category : Business & Economics
Languages : en
Pages : 415
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Book Description
Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.
Author: Arun Kumar & N. Meenakshi
Publisher: Vikas Publishing House
ISBN: 8125942599
Category : Business & Economics
Languages : en
Pages : 969
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Book Description
Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.
Author: Dr.Dilip B. Patil
Publisher: Athrav Publications
ISBN: 9382795855
Category : Industrial management
Languages : en
Pages : 249
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Book Description
Author: Panwar, Upendra Singh
Publisher: IGI Global
ISBN: 1522501444
Category : Business & Economics
Languages : en
Pages : 529
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Book Description
Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic. The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative reference source for the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of consumer behavior, this publication is ideally suited for researchers, professionals, and academicians actively involved in the service industry.
Author: S. Jayachandran
Publisher: Excel Books India
ISBN: 9788174463623
Category : Marketing
Languages : en
Pages : 528
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Book Description
This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. CORE FEATURESStructure : Six parts with 20 chaptersObjective: Make the readers to understand marketing theory & concepts and prepare them as tomorrow's marketing managers, academicians etc.,Style: Simple and lucid style to understand theory and concepts with live corporate examples.Focus: As core text book to post graduate students-MBA, M Com, M A, M Tech etc.Delighting Features (Value Addition)V Each part underlies a specific objective.v Each chapter starts with a marketing profile of leading corporate house with web address. This enables the reader to understand what is a corporate house, what are their businesses, what are their marketing and operating philosophies,v Summary of each chapter makes the reader to grasp the chapter contents with easy effort.v Each chapter has questions for discussion, preparing the students well for examination.v Each chapter ends with practical exercises for critical analysis and thinking which makes the reader to think critically.v Case Studies lead the reader to improve his/her analytical skills and practical knowledge.
Author: Tapan K. Panda
Publisher: Excel Books India
ISBN: 9788174465481
Category : Marketing
Languages : en
Pages : 780
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Book Description
Author: Dr. ARUNA RAVI
Publisher: Archers & Elevators Publishing House
ISBN: 9388805410
Category : Antiques & Collectibles
Languages : en
Pages : 229
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Book Description
Author: Dr. Anilkumar M
Publisher: Lulu.com
ISBN: 0359274803
Category : Education
Languages : en
Pages : 300
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Book Description
Life Insurance is a means of protection against financial loss arising from death. It is a form of risk management primarily used to hedge against the risk of a contingent, uncertain loss. An entity which provides insurance is known as an insurer, insurance company, or insurance carrier. A person or entity who buys insurance is known as an insured or policyholder. Everyone faces dangers and risks in daily life.
