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Author: Alejandro Natal
Publisher:
ISBN: 9786079083632
Category : Leadership
Languages : es
Pages : 296
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Book Description
Author: Debra Z. Basil
Publisher: Springer
ISBN: 3030130207
Category : Business & Economics
Languages : en
Pages : 474
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Book Description
This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns. Core social marketing practices are applied to each case to help students master social marketing principles and apply them to their own real world social marketing activities in order to affect positive social change. This textbook first provides the tools necessary to understand the effective applica- tion of social marketing, and then offers 24 case studies exemplifying effective social marketing efforts from all around the world. Specifically, Part I clearly and concisely explains the principles of social marketing in five chapters: • Upstream vs. downstream social marketing, SWOT, competition • Fundamentals of social marketing, ethics • Formative and Evaluative Research • Theories applied in social marketing • A historical perspective on social marketing Part II features 24 social marketing case studies that demonstrate the application of social marketing principles. All 24 cases follow a consistent structure that includes: • Background • Positioning • SWOT • Research • Objectives • The 4 P’s • Target audience • Evaluation • Barriers and benefits • Discussion • Competition This format allows for students and professors to easily and effectively select individual cases and compare between cases. This textbook also allows instructors to encourage critical thinking by having students compare and contrast not only the cases themselves, but the applications used. In addition, teaching guides with answers to discussion questions, suggestions for activities inside and outside of the classroom and further readings are available to assist professors in teaching from this book.
Author:
Publisher: Walter de Gruyter
ISBN: 311031228X
Category : Reference
Languages : en
Pages : 2983
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Book Description
Particularly in the humanities and social sciences, festschrifts are a popular forum for discussion. The IJBF provides quick and easy general access to these important resources for scholars and students. The festschrifts are located in state and regional libraries and their bibliographic details are recorded. Since 1983, more than 639,000 articles from more than 29,500 festschrifts, published between 1977 and 2010, have been catalogued.
Author: Gonzalo Brujó
Publisher: Editorial Almuzara
ISBN: 8483563800
Category : Business & Economics
Languages : en
Pages : 478
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Book Description
Gonzalo Brujó y 23 visionarios del marketing descubren el presente y el futuro del intangible más importante.
Author: David G. Myers
Publisher: Macmillan
ISBN: 1429244364
Category : Psychology
Languages : en
Pages : 951
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Book Description
Already The Bestselling AP* Psychology Author, Myers Writes His First Exclusive AP* Psych Text Watch Dave G. Myers introduce this new text here. David G. Myers is best known for his top-selling college psychology texts, used successfully across North America in thousands of AP* courses. As effective as Myers’ college texts have been for the AP* course, we believe his new text will be even better, because Myers’ Psychology for AP* has been written especially for the AP* course!
Author: Acciona; Aviva; Correos; EDP, Everis; Indra; NH Hotel Group; Securitas
Publisher: Editorial UOC
ISBN: 8491164065
Category : Business & Economics
Languages : en
Pages : 234
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Book Description
La creciente necesidad de alinear los objetivos de formación con los objetivos estratégicos de la empresa ha favorecido la creación de universidades corporativas (UC).Las empresas se ven envueltas en procesos de cambio continuo, éstos se suceden a tanta velocidad que no es suficiente con las estructuras tradicionales.La universidad tradicional prepara a las personas para su futuro profesional, les da una base y los prepara para su adaptación al cambio, mientras que la UC se preocupa por el rendimiento en el puesto de trabajo, planifica el futuro del trabajador pensando en un plan de carrera asociado a la organización.El activo más importante de las empresas es su equipo de personas, por eso es importante invertir en su formación y reforzar sus vínculos con la compañía. Las organizaciones que explican sus experiencias en este libro lo tienen muy claro.
Author: Rubén Turienzo
Publisher: Editorial Almuzara
ISBN: 8483563827
Category : Business & Economics
Languages : en
Pages : 291
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Book Description
Rubén Turienzo crea un nuevo modelo de influencia social para renovar la gestión empresarial y generar soluciones prácticas y efectivas.
Author: Fabio Suescun Mutis
Publisher: Editorial San Pablo
ISBN: 9586926656
Category : Christian sociology
Languages : en
Pages : 64
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Book Description
1a. ed.
Author: Nemesio Castillo
Publisher: Lulu.com
ISBN: 130070344X
Category : Business & Economics
Languages : en
Pages : 439
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Book Description
The predominant view in economic theory until the crisis of the '70s, argued the great enterprise was the key player in the innovation process, this was conceived as an activity that unfolded in specific areas, with clear responsibilities and predetermined objectives. This operating structure of the innovative process was functional demand model that favored the standardization of production. The innovative process was developed predominantly by firms that had a domain oligopolistic market from which they made windfall with which financed the research and development activities. In this context, the role of SMEs in the innovation process is limited to covering the portion of the market that big companies left.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 372
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Book Description
Author: Carlos R. Galvao-Sobrinho
Publisher: University of California Press
ISBN: 0520383168
Category : History
Languages : en
Pages : 322
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Book Description
During the fourth century a.d., theological controversy divided Christian communities throughout the Eastern half of the Roman Empire. At stake was not only the truth about God but also the authority of church leaders, whose legitimacy depended on their claims to represent that truth. In this book, Carlos R. Galvao-Sobrinho argues that out of these disputes was born a new style of church leadership, one in which the power of the episcopal office was greatly increased. He shows how these disputes compelled church leaders repeatedly to assert their orthodoxy and legitimacy—tasks that required them to mobilize their congregations and engage in action that continuously projected their power in the public arena. These developments were largely the work of prelates of the first half of the fourth century, but the style of command they inaugurated became the basis for a dynamic model of ecclesiastical leadership found throughout late antiquity.
