Library of Advertising (Classic Reprint) PDF Download
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Author: Axel Petrus Johnson
Publisher: Forgotten Books
ISBN: 9781528033763
Category : Business & Economics
Languages : en
Pages : 330
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Book Description
Excerpt from Library of Advertising Selling advertising, as a business, is almost as young as the automobile business. This statement may sound a trifle strange, as the origin of advertising is lost in the mists of antiquity; it is nearly as old as the written word itself. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Axel Petrus Johnson
Publisher: Forgotten Books
ISBN: 9781528033763
Category : Business & Economics
Languages : en
Pages : 330
Get Book Here
Book Description
Excerpt from Library of Advertising Selling advertising, as a business, is almost as young as the automobile business. This statement may sound a trifle strange, as the origin of advertising is lost in the mists of antiquity; it is nearly as old as the written word itself. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Axel Petrus Johnson
Publisher: Forgotten Books
ISBN: 9780265591444
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
Excerpt from Library of Advertising: Show Window Display and Specialty Advertising In'the general scheme of publicity and selling, the show Window occupies a position peculiar to itself. It is the most direct form of advertising and is the closest connecting link between the merchant with his stock of merchandise and the buying public. The newspaper advertisement, the cir cular, the letter, the catalogue, the bill-board or street-car ad, all say, Come to the store and see the goods. The show Window says, Here they are. The show Window is absolutely direct - it catches the possible customer at the psychological moment. He is on the spot and it is but a step inside the store and the sale is made. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Axel Petrus Johnson
Publisher: Forgotten Books
ISBN: 9780266568780
Category : Business & Economics
Languages : en
Pages : 362
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Book Description
Excerpt from Library of Advertising: Department Store and Retail Advertising In elucidating the many problems which confront the advertiser of the department store, it is unnecessary to begin at, or to pay much attention to, the technical mat ters of type faces, layouts, etchings, etc., nor to the ele mentary rules which confront the beginner, ignorant of the printing and engraving arts and entirely unfamiliar with advertising procedure. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Axel Petrus Johnson
Publisher: Forgotten Books
ISBN: 9780266960812
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
Excerpt from Library of Advertising: Advertising Different Lines of Business Part I. Mail Order Advertising By Maurice Rothschild and Albee Smith, Jr. Part II. Financial Advertising of Banks and Trust (ompanics By ('harlcs H. Rave. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author:
Publisher: Forgotten Books
ISBN: 9780259917434
Category : Business & Economics
Languages : en
Pages : 788
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Book Description
Excerpt from Advertising and Selling: July 13, 1927 Volume I - Grocery and Tobacco Prod nets; volume II - Radio and Musical Instruments; volume hiii - Electrical Appliances, Household Equipment, Buying Habits and Wearing Apparel. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Gerald Bertram Wadsworth
Publisher: Forgotten Books
ISBN: 9780656731473
Category : Business & Economics
Languages : en
Pages : 354
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Book Description
Excerpt from Principles and Practice of Advertising One authority says that art is a means employed toward gaining some end. Another defines it as practical applica tion of knowledge. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Axel Petrus Johnson
Publisher: Forgotten Books
ISBN: 9781396426070
Category : Business & Economics
Languages : en
Pages : 348
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Book Description
Excerpt from Library of Advertising: Fundamental Principles, Advertising Mediums The scientific and studied advertising systems of today are the Offspring of the crude and unlettered methods of centuries ago, when the herald with his trumpet and the town crier with his bell were the principal advertising me diums in use. Then it was a matter of lung power, and the crier or the trumpeter who could make the most noise and reach the largest number of auditors received the great est compensation and retained his position the greatest length of time. In this respect, there has been little if any change. The advertiser or advertising man who fails to keep apace with the constant progress of present-day advertising has outlived his business usefulness. Many theories have been advanced as to what has caused the tremendous growth of advertising, especially in recent years. It is asserted by some that advertising has merely been carried forward as an accessory of modern progress in all lines of trade and industry. Such a claim cannot be substantiated by facts for the reason that year in and year out for the last half century the proportionate expenditure of money for advertising purposes has by far exceeded that of any other branch of business development. It is the contention of others that modern invention, improved facilities of transportation, the telegraph and telephone have helped to raise advertising to its present importance in the business world. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Earnest Elmo Calkins
Publisher: Forgotten Books
ISBN: 9780265411643
Category : Business & Economics
Languages : en
Pages : 392
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Book Description
Excerpt from The Business of Advertising This book is intended for all who wish to know what advertising is, and how it is done. It will be helpful to the young man engaged in some phase of advertising work, and particularly to the young man who wishes to know what advertising work is in order to determine whether he wants to undertake it or not. It is written also with the idea of helping the manufacturer whose product ought to be advertised. From it such a manu facturer can gain some idea of the various steps neces sary to bring his product to the notice of the consumer. If it only strengthens in his mind the impression that professional help is necessary, it will have served a very good purpose. The advertising agent who renders Service to his client is a very important factor in the business world. Too many advertisers are ignorant of the nature and scope of that service. All that an agency has to sell is experience, the accumulated experience of dealing with many conditions and many problems. While not pri marily a book for advertisers, the mere description of an ideal agency must show them that such an agency is as necessary to successful advertising as coast survey charts to navigation, or as logarithms to an astronomer. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Theodore Douglas Macgregor
Publisher: Forgotten Books
ISBN: 9780365332213
Category : Business & Economics
Languages : en
Pages : 400
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Book Description
Excerpt from Macgregor's Book of Bank Advertising Some advertising is done with other objects in view, but in most cases now-a-days every dollar spent in advertising is expected to come back, sooner or later, bringing many others with it. Advertising is by no means a fixed science. There are no set rules the observance of which will insure success to the advertiser. But experience is a good teacher, and it need not all be your own experience. In the past few years there has been a wonderful advance in advertising knowledge, and progress has been made in the facilities for the preparation and distribution of advertising matter to such an extent that advertising means much more than it did even a decade ago. The fundamental principles involved in financial advertising do not differ from those of advertising in general. However, there are some things in financial publicity that require special emphasis. Hence this book. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: George Felton
Publisher:
ISBN: 9780131896550
Category : Advertising
Languages : en
Pages : 0
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Book Description
This text covers the process of conceptualizing creating advertisements that gain attention and produce results. It focuses on understanding both the market-oriented issues that underlie the development of an effective, creative strategy (What to say), and the technical issues of headlines, visuals and copy (How to say it). Samples of classic and recent professioanl advertisements are included.
