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Author: Édouard Richemond
Publisher: Editions Ellipses
ISBN: 234003938X
Category : Business & Economics
Languages : fr
Pages : 449
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Book Description
Cet ouvrage donne les clés de la réalisation des études de marché, pour les comprendre et les mettre en place facilement, et enfin utiliser ces moyens d’analyse. Il apporte : Des moyens mnémotechniques,Des présentations théoriques,Des techniques marketing exclusives,Des clés pour réaliser facilement ses études de marché.
Author: Édouard Richemond
Publisher: Editions Ellipses
ISBN: 234003938X
Category : Business & Economics
Languages : fr
Pages : 449
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Book Description
Cet ouvrage donne les clés de la réalisation des études de marché, pour les comprendre et les mettre en place facilement, et enfin utiliser ces moyens d’analyse. Il apporte : Des moyens mnémotechniques,Des présentations théoriques,Des techniques marketing exclusives,Des clés pour réaliser facilement ses études de marché.
Author: Vincent Legrand
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110720817
Category : Philosophy
Languages : en
Pages : 310
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Book Description
Embrassant le défi de la compréhension de l'islam en contexte autour de l'altérité et des normes, l'ouvrage est original à trois égards. Tout d'abord, par son approche trans-historique, où passés et présents sont intimement inter-reliés, éclairant des phénomènes contemporains à travers leurs enracinement et genèse historiques et en mettant en évidence des phénomènes passés dans la perspective, voire la prospective, d'enjeux contemporains. Ensuite, par son approche trans-religieuse et trans-civilisationnelle (en l'occurrence islamo-chrétienne) dans plusieurs chapitres, pour aborder l'islam, dans ses rapports avec les minorités et en tant que minorité lui-même en contexte européen, et, de manière comparée, avec le christianisme: une approche permettant par « expérience-miroir » de contextualiser l'islam, souvent prisonnier de prismes essentialisants. Enfin, l'ouvrage apporte, dans une perspective pluri- et inter-disciplinaire, un état des lieux de l'apport des diverses disciplines qui l'embrassent, à la pointe des connaissances des sciences humaines et sociales de 21e siècle.
Author: H. Berghoff
Publisher: Springer
ISBN: 1137071281
Category : History
Languages : en
Pages : 507
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Book Description
This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.
Author: Jean-Paul Gaudilliere
Publisher: Routledge
ISBN: 131731686X
Category : History
Languages : en
Pages : 266
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Book Description
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
Author: Luca M. Visconti
Publisher: Routledge
ISBN: 1351358820
Category : Business & Economics
Languages : en
Pages : 686
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Book Description
Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, sociocultural, and political factors impinging upon consumer cultures and their effects on market outcomes. This fully updated and restructured new edition provides two new introductory chapters on culture and marketing practice and improved pedagogy, to give a deeper understanding of how culture pervades consumption and marketing phenomena; the way market meanings are made, circulated, and negotiated; and the environmental, ethical, experiential, social, and symbolic implications of consumption and marketing. The authors highlight the benefits that managers can reap from applying interpretive cultural approaches across the realm of strategic marketing activities including: market segmentation, product and brand positioning, market research, pricing, product development, advertising, and retail distribution. Global contributions are grounded in the authors’ primary research with a range of companies including Cadbury’s Flake, Dior, Dove, General Motors, HOM, Hummer, Kjaer Group, Le Bon Coin, Mama Shelter, Mecca Cola, Prada, SignBank, and the Twilight community. This edited volume, which compiles the work of 58 scholars from 14 countries, delivers a truly innovative, multinationally focused marketing management textbook. Marketing Management: A Cultural Perspective is a timely and relevant learning resource for marketing students, lecturers, and managers across the world.
Author:
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Category : Art museums
Languages : en
Pages : 268
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Book Description
Author:
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Category : Accounting
Languages : en
Pages : 680
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Book Description
Author: Jean-Auguste-Dominique Ingres
Publisher: Metropolitan Museum of Art
ISBN: 0870998919
Category : Drawing, French
Languages : en
Pages : 610
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Book Description
Om portrætter af den franske maler Jean Auguste Dominique Ingres (1780-1867)
Author: Richard W. Griscom
Publisher: Routledge
ISBN: 1135949921
Category : Music
Languages : en
Pages : 658
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Book Description
A Choice "Best Academic" book in its first edition, The Recorder remains an essential resource for anyone who wants to know about this instrument. This new edition is thoroughly redone, takes account of the publishing activity of the years since its first publication, and still follows the original organization.
Author: University of California, Berkeley. Library
Publisher:
ISBN:
Category : Catalogs, Union
Languages : en
Pages : 602
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Book Description
