Author: Mari C Schuh
Publisher: Lerner Classroom
ISBN: 1467796638
Category : Juvenile Nonfiction
Languages : en
Pages : 28
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Book Description
What do television ads look like? How can you tell that ads are not part of TV shows? Why do companies make TV ads? Readers will learn to identify and evaluate the advertisements they see on television. Accessible text and explanatory photos help students understand the role of advertising in their lives.
Author: Mari Schuh
Publisher: Lerner Publications
ISBN: 1467796565
Category : Juvenile Nonfiction
Languages : en
Pages : 28
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Book Description
What do the words and pictures on your shirt or shoes mean? Why did someone put those things on your clothes? Readers will learn to identify and evaluate the advertisements they see on clothing. Accessible text and explanatory photos help students understand the role of advertising in their lives.
Author: Mari C Schuh
Publisher: Lerner Publications (Tm)
ISBN: 1467794678
Category : Juvenile Nonfiction
Languages : en
Pages : 28
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Book Description
Magazines have stories, pictures, and ads. Companies put ads in magazines to sell products. What do magazine ads look like? And what is their purpose? Readers will learn to identify and evaluate the advertisements they see in magazines. Accessible text and explanatory photos help students understand the role of advertising in their lives.
Author: Mari C. Schuh
Publisher: Lerner Publications (Tm)
ISBN: 1467794686
Category : Juvenile Nonfiction
Languages : en
Pages : 28
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Book Description
Many foods come in colorful packages with pictures and words. What do the pictures and words mean? How do they influence us? Readers will learn to identify and evaluate the advertisements they see on food packages. Accessible text and explanatory photos help students understand the role of advertising in their lives.
Author: Mari Schuh
Publisher: Lerner Publications
ISBN: 1467796603
Category : Juvenile Nonfiction
Languages : en
Pages : 28
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Book Description
Indoor and outdoor signage can provide directions, warnings, and information. Some signs advertise products too. How can you tell which signs are ads? And how do they influence us? Readers will learn to identify and evaluate the advertisements they see on signs. Accessible text and explanatory photos help students understand the role of advertising in their lives.
Author: Carson Bryan
Publisher: Xulon Press
ISBN: 1609577388
Category : Religion
Languages : en
Pages : 114
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Book Description
Although different and unrelated, the stories share the common thread that life is not always what it appears to be. It is very much like an artist searching for that elusive portrayal of beauty.
Author: Thomas J. Quirk
Publisher: Springer
ISBN: 3319721046
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
This text is a step-by-step guide for students taking a first course in statistics for advertising and for advertising managers and practitioners who want to learn how to use Excel to solve practical statistics problems in in the workplace, whether or not they have taken a course in statistics. Excel 2016 for Advertising Statistics explains statistical formulas and offers practical examples for how students can solve real-world advertising statistics problems. This book leaves detailed explanations of statistical theory to other statistics textbooks and focuses entirely on practical, real-world problem solving. Each chapter briefly explains a topic and then demonstrates how to use Excel commands and formulas to solve specific advertising statistics problems. This book gives practice in using Excel in two different ways: (1) writing formulas (e.g., confidence interval about the mean, one-group t-test, two-group t-test, correlation) and (2) using Excel’s drop-down formula menus (e.g., simple linear regression, multiple correlation and multiple regression, and one-way ANOVA). Three practice problems are provided at the end of each chapter, along with their solutions in an Appendix. An additional Practice Test allows readers to test their understanding of each chapter by attempting to solve a specific practical advertising statistics problem using Excel; the solution to each of these problems is also given in an Appendix. · Includes 167 illustrations in color · Suitable for undergraduates or graduate students
Author: Margo Berman
Publisher: John Wiley & Sons
ISBN: 1444360817
Category : Social Science
Languages : en
Pages : 400
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Book Description
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos
Author: Bruce Cran
Publisher: Morgan James Publishing
ISBN: 1631955802
Category : Business & Economics
Languages : en
Pages : 134
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Book Description
An engaging and brilliant masterclass on becoming a highly paid e-commerce Media Buyer.
Author: Sally Hopgood
Publisher:
ISBN: 9781787000834
Category : Animals
Languages : en
Pages : 0
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Book Description
This educational preschool book will help to introduce young children to things that go and will teach important first words, too.
