Author: Scott Beebe
Publisher:
ISBN: 9781090149756
Category :
Languages : en
Pages : 282
Book Description
No More Chaos in Your Business! What if you could have real freedom in your business and spend more time with the people that matter most? What if you could spend your days doing work that matters for people who really care...and be profitable every month? What if you could discover real purpose through your business? It is time to stop the busy-work of constantly putting out fires. It's time to Let Your Business Burn. Scott Beebe has helped liberate business owners around the world from the chaos of constantly putting out hundreds of petty fires, and has equipped them to let their business burn. In Let Your Business Burn, Scott guides you through a story-filled, template-packed, step-by-step discovery of the foundational elements that every business needs to stop putting out fires and instead build a business that matters. In this book you will learn: Why you are struggling to realize an actual cash profit even though your Net Income (P&L) is "in the black". Real case studies of other business owners just like you who discovered how to be liberated from their chaos. How to articulate a detailed vision story that will act as a compass for all future decisions. How to draw a simple map showing your entire business on one sheet of paper. How to build a powerfully simple mission statement. How to setup your business for the "next thing" (i.e. selling the business, transitioning the business, or maintaining the business) in a way that will bring great freedom! How to run team meetings and huddles that will take your communication and predictability to the next level! How to build a set of unique core values You will also discover how to create and implement simple systems that you will use to... Delegate tasks Find, hire, and nurture the right people Onboard new team members Set an ideal weekly schedule Budget and forecast Track the metrics that really matters BONUS: Scott has included 11 powerful templates in the appendix and demonstrations throughout the book of how to implement each of them in real time. "Let Your Business Burn has helped us focus our effort on multiple fronts. We have tangible ammunition to act on certain goals and, perhaps more importantly, say no to things that don't align with our Vision, Mission, and Values." Pearce Scott, Founder, Pearce Scott Architects "I think back on all of those 'ideas' we used to talk about and never implement. By letting our business burn we have a list of tasks accomplished. Let Your Business Burn has been the platform to push us and has liberated our business." Chris Dalzell, Co-Founder and President, Shoreline Construction Stop putting out fires that distract you, discover real purpose and build a business that matters for people who really do care. Pick up your copy today by clicking the Buy NOW button at the top of this page!
Let Your Business Burn
Author: Scott Beebe
Publisher:
ISBN: 9781090149756
Category :
Languages : en
Pages : 282
Book Description
No More Chaos in Your Business! What if you could have real freedom in your business and spend more time with the people that matter most? What if you could spend your days doing work that matters for people who really care...and be profitable every month? What if you could discover real purpose through your business? It is time to stop the busy-work of constantly putting out fires. It's time to Let Your Business Burn. Scott Beebe has helped liberate business owners around the world from the chaos of constantly putting out hundreds of petty fires, and has equipped them to let their business burn. In Let Your Business Burn, Scott guides you through a story-filled, template-packed, step-by-step discovery of the foundational elements that every business needs to stop putting out fires and instead build a business that matters. In this book you will learn: Why you are struggling to realize an actual cash profit even though your Net Income (P&L) is "in the black". Real case studies of other business owners just like you who discovered how to be liberated from their chaos. How to articulate a detailed vision story that will act as a compass for all future decisions. How to draw a simple map showing your entire business on one sheet of paper. How to build a powerfully simple mission statement. How to setup your business for the "next thing" (i.e. selling the business, transitioning the business, or maintaining the business) in a way that will bring great freedom! How to run team meetings and huddles that will take your communication and predictability to the next level! How to build a set of unique core values You will also discover how to create and implement simple systems that you will use to... Delegate tasks Find, hire, and nurture the right people Onboard new team members Set an ideal weekly schedule Budget and forecast Track the metrics that really matters BONUS: Scott has included 11 powerful templates in the appendix and demonstrations throughout the book of how to implement each of them in real time. "Let Your Business Burn has helped us focus our effort on multiple fronts. We have tangible ammunition to act on certain goals and, perhaps more importantly, say no to things that don't align with our Vision, Mission, and Values." Pearce Scott, Founder, Pearce Scott Architects "I think back on all of those 'ideas' we used to talk about and never implement. By letting our business burn we have a list of tasks accomplished. Let Your Business Burn has been the platform to push us and has liberated our business." Chris Dalzell, Co-Founder and President, Shoreline Construction Stop putting out fires that distract you, discover real purpose and build a business that matters for people who really do care. Pick up your copy today by clicking the Buy NOW button at the top of this page!
Publisher:
ISBN: 9781090149756
Category :
Languages : en
Pages : 282
Book Description
No More Chaos in Your Business! What if you could have real freedom in your business and spend more time with the people that matter most? What if you could spend your days doing work that matters for people who really care...and be profitable every month? What if you could discover real purpose through your business? It is time to stop the busy-work of constantly putting out fires. It's time to Let Your Business Burn. Scott Beebe has helped liberate business owners around the world from the chaos of constantly putting out hundreds of petty fires, and has equipped them to let their business burn. In Let Your Business Burn, Scott guides you through a story-filled, template-packed, step-by-step discovery of the foundational elements that every business needs to stop putting out fires and instead build a business that matters. In this book you will learn: Why you are struggling to realize an actual cash profit even though your Net Income (P&L) is "in the black". Real case studies of other business owners just like you who discovered how to be liberated from their chaos. How to articulate a detailed vision story that will act as a compass for all future decisions. How to draw a simple map showing your entire business on one sheet of paper. How to build a powerfully simple mission statement. How to setup your business for the "next thing" (i.e. selling the business, transitioning the business, or maintaining the business) in a way that will bring great freedom! How to run team meetings and huddles that will take your communication and predictability to the next level! How to build a set of unique core values You will also discover how to create and implement simple systems that you will use to... Delegate tasks Find, hire, and nurture the right people Onboard new team members Set an ideal weekly schedule Budget and forecast Track the metrics that really matters BONUS: Scott has included 11 powerful templates in the appendix and demonstrations throughout the book of how to implement each of them in real time. "Let Your Business Burn has helped us focus our effort on multiple fronts. We have tangible ammunition to act on certain goals and, perhaps more importantly, say no to things that don't align with our Vision, Mission, and Values." Pearce Scott, Founder, Pearce Scott Architects "I think back on all of those 'ideas' we used to talk about and never implement. By letting our business burn we have a list of tasks accomplished. Let Your Business Burn has been the platform to push us and has liberated our business." Chris Dalzell, Co-Founder and President, Shoreline Construction Stop putting out fires that distract you, discover real purpose and build a business that matters for people who really do care. Pick up your copy today by clicking the Buy NOW button at the top of this page!
Burn Rate
Author: Andy Dunn
Publisher: Crown Currency
ISBN: 0593238281
Category : Business & Economics
Languages : en
Pages : 321
Book Description
NATIONAL BESTSELLER • In this “gripping” (TechCrunch), “eye-opening” (Gayle King, Oprah Daily) memoir of mental illness and entrepreneurship, the co-founder of the menswear startup Bonobos opens up about the struggle with bipolar disorder that nearly cost him everything. “Arrestingly candid . . . the most powerful book I’ve read on manic depression since An Unquiet Mind.”—Adam Grant, #1 New York Times bestselling author of Think Again and host of WorkLife At twenty-eight, fresh from Stanford’s MBA program and steeped in the move-fast-and-break-things ethos of Silicon Valley, Andy Dunn was on top of the world. He was building a new kind of startup—a digitally native, direct-to-consumer brand—out of his Manhattan apartment. Bonobos was a new-school approach to selling an old-school product: men’s pants. Against all odds, business was booming. Hustling to scale the fledgling venture, Dunn raised tens of millions of dollars while boundaries between work and life evaporated. As he struggled to keep the startup afloat, Dunn was haunted by a ghost: a diagnosis of bipolar disorder he received after a frightening manic episode in college, one that had punctured the idyllic veneer of his midwestern upbringing. He had understood his diagnosis as an unspeakable shame that—according to the taciturn codes of his fraternity, the business world, and even his family—should be locked away. As Dunn’s business began to take off, however, some of the very traits that powered his success as a founder—relentless drive, confidence bordering on hubris, and ambition verging on delusion—were now threatening to undo him. A collision course was set in motion, and it would culminate in a night of mayhem—one poised to unravel all that he had built. Burn Rate is an unconventional entrepreneurial memoir, a parable for the twenty-first-century economy, and a revelatory look at the prevalence of mental illness in the startup community. With intimate prose, Andy Dunn fearlessly shines a light on the dark side of success and challenges us all to take part in the deepening conversation around creativity, performance, and disorder.
Publisher: Crown Currency
ISBN: 0593238281
Category : Business & Economics
Languages : en
Pages : 321
Book Description
NATIONAL BESTSELLER • In this “gripping” (TechCrunch), “eye-opening” (Gayle King, Oprah Daily) memoir of mental illness and entrepreneurship, the co-founder of the menswear startup Bonobos opens up about the struggle with bipolar disorder that nearly cost him everything. “Arrestingly candid . . . the most powerful book I’ve read on manic depression since An Unquiet Mind.”—Adam Grant, #1 New York Times bestselling author of Think Again and host of WorkLife At twenty-eight, fresh from Stanford’s MBA program and steeped in the move-fast-and-break-things ethos of Silicon Valley, Andy Dunn was on top of the world. He was building a new kind of startup—a digitally native, direct-to-consumer brand—out of his Manhattan apartment. Bonobos was a new-school approach to selling an old-school product: men’s pants. Against all odds, business was booming. Hustling to scale the fledgling venture, Dunn raised tens of millions of dollars while boundaries between work and life evaporated. As he struggled to keep the startup afloat, Dunn was haunted by a ghost: a diagnosis of bipolar disorder he received after a frightening manic episode in college, one that had punctured the idyllic veneer of his midwestern upbringing. He had understood his diagnosis as an unspeakable shame that—according to the taciturn codes of his fraternity, the business world, and even his family—should be locked away. As Dunn’s business began to take off, however, some of the very traits that powered his success as a founder—relentless drive, confidence bordering on hubris, and ambition verging on delusion—were now threatening to undo him. A collision course was set in motion, and it would culminate in a night of mayhem—one poised to unravel all that he had built. Burn Rate is an unconventional entrepreneurial memoir, a parable for the twenty-first-century economy, and a revelatory look at the prevalence of mental illness in the startup community. With intimate prose, Andy Dunn fearlessly shines a light on the dark side of success and challenges us all to take part in the deepening conversation around creativity, performance, and disorder.
Burn the Business Plan
Author: Carl J. Schramm
Publisher: Simon and Schuster
ISBN: 1476794367
Category : Business & Economics
Languages : en
Pages : 288
Book Description
Business startup advice from the former president of the Ewing Marion Kaufmann Foundation and cofounder of Global Entrepreneurship Week and StartUp America, this “thoughtful study of ‘how businesses really start, grow, and prosper’...dispels quite a few business myths along the way” (Publishers Weekly). Carl Schramm, the man described by The Economist as “The Evangelist of Entrepreneurship,” has written a myth-busting guide packed with tools and techniques to help you get your big idea off the ground. Schramm believes that entrepreneurship has been misrepresented by the media, business books, university programs, and MBA courses. For example, despite the emphasis on the business plan in most business schools, some of the most successful companies in history—Apple, Microsoft, Google, Facebook, and hundreds of others—achieved success before they ever had a business plan. Burn the Business Plan punctures the myth of the cool, tech-savvy twenty-something entrepreneur with nothing to lose and venture capital to burn. In fact most people who start businesses are juggling careers and mortgages just like you. The average entrepreneur is actually thirty-nine years old, and the success rate of entrepreneurs over forty is five times higher than that of those under age thirty. Entrepreneurs who come out of the corporate world often have discovered a need for a product or service and have valuable contacts to help them get started. Filled with stories of successful entrepreneurs who drew on real-life experience rather than academic coursework, Burn the Business Plan is the guide to starting and running a business that will actually work for the rest of us.
Publisher: Simon and Schuster
ISBN: 1476794367
Category : Business & Economics
Languages : en
Pages : 288
Book Description
Business startup advice from the former president of the Ewing Marion Kaufmann Foundation and cofounder of Global Entrepreneurship Week and StartUp America, this “thoughtful study of ‘how businesses really start, grow, and prosper’...dispels quite a few business myths along the way” (Publishers Weekly). Carl Schramm, the man described by The Economist as “The Evangelist of Entrepreneurship,” has written a myth-busting guide packed with tools and techniques to help you get your big idea off the ground. Schramm believes that entrepreneurship has been misrepresented by the media, business books, university programs, and MBA courses. For example, despite the emphasis on the business plan in most business schools, some of the most successful companies in history—Apple, Microsoft, Google, Facebook, and hundreds of others—achieved success before they ever had a business plan. Burn the Business Plan punctures the myth of the cool, tech-savvy twenty-something entrepreneur with nothing to lose and venture capital to burn. In fact most people who start businesses are juggling careers and mortgages just like you. The average entrepreneur is actually thirty-nine years old, and the success rate of entrepreneurs over forty is five times higher than that of those under age thirty. Entrepreneurs who come out of the corporate world often have discovered a need for a product or service and have valuable contacts to help them get started. Filled with stories of successful entrepreneurs who drew on real-life experience rather than academic coursework, Burn the Business Plan is the guide to starting and running a business that will actually work for the rest of us.
The Wood Burn Book
Author: Rachel Strauss
Publisher: Rockport Publishers
ISBN: 1631598929
Category : Crafts & Hobbies
Languages : en
Pages : 147
Book Description
In The Wood Burn Book, Instagram star Rachel Strauss (@woodburncorner) teaches you everything you’ll need to know to master your favorite new hobby: pyrography, or writing with fire. This essential guide opens with a brief background to the art of wood burning, a list of tools and how to use them, basic techniques that can be used over and over again, and even what to burn and how to be safe doing it. You will also find a detailed explanation of the process from start to finish, with patterns and frames, techniques for lettering and adding color, as well as dozens of projects ready for gifting, including picture frames, cutting boards, coasters, cards, wooden spoons, and jewelry. Above all, Strauss has created the book she wished she had when she first discovered pyrography: a simple guide that quickly gets the reader successfully burning. With the right tools and a little time, you'll be able to create meaningful handmade gifts without breaking the bank. Whether it’s to create a family name sign as a housewarming gift for newlyweds, or customize baby blocks for a new little one, wood burning is the versatile hobby that can be used time and time again to create memorable gifts for all of life’s occasions. In addition, wood burning is a practice in mindfulness, requiring patience and focus to awaken the senses and calm the mind. Mastering the art of writing with fire begins with the ability to follow a line. If you can trace, you can burn.
Publisher: Rockport Publishers
ISBN: 1631598929
Category : Crafts & Hobbies
Languages : en
Pages : 147
Book Description
In The Wood Burn Book, Instagram star Rachel Strauss (@woodburncorner) teaches you everything you’ll need to know to master your favorite new hobby: pyrography, or writing with fire. This essential guide opens with a brief background to the art of wood burning, a list of tools and how to use them, basic techniques that can be used over and over again, and even what to burn and how to be safe doing it. You will also find a detailed explanation of the process from start to finish, with patterns and frames, techniques for lettering and adding color, as well as dozens of projects ready for gifting, including picture frames, cutting boards, coasters, cards, wooden spoons, and jewelry. Above all, Strauss has created the book she wished she had when she first discovered pyrography: a simple guide that quickly gets the reader successfully burning. With the right tools and a little time, you'll be able to create meaningful handmade gifts without breaking the bank. Whether it’s to create a family name sign as a housewarming gift for newlyweds, or customize baby blocks for a new little one, wood burning is the versatile hobby that can be used time and time again to create memorable gifts for all of life’s occasions. In addition, wood burning is a practice in mindfulness, requiring patience and focus to awaken the senses and calm the mind. Mastering the art of writing with fire begins with the ability to follow a line. If you can trace, you can burn.
Burn Marks
Author:
Publisher: Open Road Media
ISBN: 1504099818
Category : Fiction
Languages : en
Pages : 385
Book Description
A knock at the door in the middle of the night pulls a Chicago PI into a web of crime and corruption in this “captivating” New York Times bestseller (The Baltimore Sun). V.I. “Vic” Warshawski’s alcoholic aunt turns up at her door at three in the morning, accompanied by an addict friend after the hotel she’s been living in burns down, and Vic is soon on the trail of an arsonist. But then the private investigator starts getting ominous messages, and her aunt’s friend is found dead . . . with Vic’s driver’s license in their possession. To unravel the mystery and keep herself alive, Vic will have to delve into the dark world of the city’s unhoused population—and the even darker world of Chicago’s wealthy and powerful—in this steely thriller by a winner of multiple Anthony, Edgar, and Dagger Awards. “One gritty good read . . . V.I. is a worthy heir to Marlowe.” —Daily News (New York) “Fast-paced.” —The New York Times Book Review “America’s most convincing and engaging professional female private eye.” —Entertainment Weekly “V.I. Warshawski is good company.” —Los Angeles Times
Publisher: Open Road Media
ISBN: 1504099818
Category : Fiction
Languages : en
Pages : 385
Book Description
A knock at the door in the middle of the night pulls a Chicago PI into a web of crime and corruption in this “captivating” New York Times bestseller (The Baltimore Sun). V.I. “Vic” Warshawski’s alcoholic aunt turns up at her door at three in the morning, accompanied by an addict friend after the hotel she’s been living in burns down, and Vic is soon on the trail of an arsonist. But then the private investigator starts getting ominous messages, and her aunt’s friend is found dead . . . with Vic’s driver’s license in their possession. To unravel the mystery and keep herself alive, Vic will have to delve into the dark world of the city’s unhoused population—and the even darker world of Chicago’s wealthy and powerful—in this steely thriller by a winner of multiple Anthony, Edgar, and Dagger Awards. “One gritty good read . . . V.I. is a worthy heir to Marlowe.” —Daily News (New York) “Fast-paced.” —The New York Times Book Review “America’s most convincing and engaging professional female private eye.” —Entertainment Weekly “V.I. Warshawski is good company.” —Los Angeles Times
Let Me Burn
Author: Carrie Elks
Publisher: Carrie Elks Publishing Ltd
ISBN:
Category : Fiction
Languages : en
Pages : 292
Book Description
He's a broken firefighter. She's his sweet escape. 'Let Me Burn tugs at the heart. Ember and Lucas are two lost souls searching for a place to call home. The passion is real, the emotions are raw and the beauty runs deep.' - Isha C, reviewer ‘An intense, captivating and wonderful story.’ – Simona’s Corner of Dreams Blog * * * * * Lucas Russell lives for his job. Forced to take extended leave following an accident, he returns to his small home town to stay at the beach cottage his grandparents left him. After a broken engagement, Ember isn't ready for love right now. But she didn't count on meeting a handsome firefighter with a dimpled smile. After Lucas saves her from one awkward situation too many, she finds him impossible to resist. What starts as a fling develops into something much deeper. Until the day Ember's ex-fiancé returns to town and threatens to destroy the connection that's building between them. One thing's for sure. Somebody is going to get burned.
Publisher: Carrie Elks Publishing Ltd
ISBN:
Category : Fiction
Languages : en
Pages : 292
Book Description
He's a broken firefighter. She's his sweet escape. 'Let Me Burn tugs at the heart. Ember and Lucas are two lost souls searching for a place to call home. The passion is real, the emotions are raw and the beauty runs deep.' - Isha C, reviewer ‘An intense, captivating and wonderful story.’ – Simona’s Corner of Dreams Blog * * * * * Lucas Russell lives for his job. Forced to take extended leave following an accident, he returns to his small home town to stay at the beach cottage his grandparents left him. After a broken engagement, Ember isn't ready for love right now. But she didn't count on meeting a handsome firefighter with a dimpled smile. After Lucas saves her from one awkward situation too many, she finds him impossible to resist. What starts as a fling develops into something much deeper. Until the day Ember's ex-fiancé returns to town and threatens to destroy the connection that's building between them. One thing's for sure. Somebody is going to get burned.
Let the Fire Burn
Author: Vince Gowmon
Publisher: Vince Gowmon
ISBN: 9780993859502
Category :
Languages : en
Pages : 64
Book Description
Let the Fire Burn Nurturing the Creative Spirit of Children is an animated and poetic journey into the creative fire of children, and how to fan its flames. Every child is born with the fullest of creative potential, but due to social conditioning they lose touch with it, and consequently, with their power to create a life of meaning and purpose. Children are here to help us birth a new world, one that is full of joy and imagination. And we as adults have an important role to play in this. In this fun and inspiring Children's Book for Adults, learn the many colorful and engaging ways you can support children to feel and express their creative spirit. Gain a better appreciation for how they are our wise teachers, inviting our own inner child and creative fire to come out and play.
Publisher: Vince Gowmon
ISBN: 9780993859502
Category :
Languages : en
Pages : 64
Book Description
Let the Fire Burn Nurturing the Creative Spirit of Children is an animated and poetic journey into the creative fire of children, and how to fan its flames. Every child is born with the fullest of creative potential, but due to social conditioning they lose touch with it, and consequently, with their power to create a life of meaning and purpose. Children are here to help us birth a new world, one that is full of joy and imagination. And we as adults have an important role to play in this. In this fun and inspiring Children's Book for Adults, learn the many colorful and engaging ways you can support children to feel and express their creative spirit. Gain a better appreciation for how they are our wise teachers, inviting our own inner child and creative fire to come out and play.
Let the Bunker Burn
Author: Charles W. Bowser
Publisher:
ISBN:
Category : History
Languages : en
Pages : 200
Book Description
Publisher:
ISBN:
Category : History
Languages : en
Pages : 200
Book Description
Build the Damn Thing
Author: Kathryn Finney
Publisher: Penguin
ISBN: 0593329260
Category : Business & Economics
Languages : en
Pages : 273
Book Description
The Wall Street Journal Bestseller featured in Bloomberg, Fast Company, Masters of Scale, the Motley Fool, Marketplace and more. An indispensable guide to building a startup and breaking down the barriers for diverse entrepreneurs from the visionary venture capitalist and pioneering entrepreneur Kathryn Finney. Build the Damn Thing is a hard-won, battle-tested guide for every entrepreneur who the establishment has left out. Finney, an investor and startup champion, explains how to build a business from the ground up, from developing a business plan to finding investors, growing a team, and refining a product. Finney empowers entrepreneurs to take advantage of their unique networks and resources; arms readers with responses to investors who say, “great pitch but I just don’t do Black women”; and inspires them to overcome naysayers while remaining “100% That B*tch.” Don’t wait for the system to let you in—break down the door and build your damn thing. For all the Builders striving to build their businesses in a world that has overlooked and underestimated them: this is the essential guide to knowing, breaking, remaking and building your own rules of entrepreneurship in a startup and investing world designed for and by the “Entitleds.”
Publisher: Penguin
ISBN: 0593329260
Category : Business & Economics
Languages : en
Pages : 273
Book Description
The Wall Street Journal Bestseller featured in Bloomberg, Fast Company, Masters of Scale, the Motley Fool, Marketplace and more. An indispensable guide to building a startup and breaking down the barriers for diverse entrepreneurs from the visionary venture capitalist and pioneering entrepreneur Kathryn Finney. Build the Damn Thing is a hard-won, battle-tested guide for every entrepreneur who the establishment has left out. Finney, an investor and startup champion, explains how to build a business from the ground up, from developing a business plan to finding investors, growing a team, and refining a product. Finney empowers entrepreneurs to take advantage of their unique networks and resources; arms readers with responses to investors who say, “great pitch but I just don’t do Black women”; and inspires them to overcome naysayers while remaining “100% That B*tch.” Don’t wait for the system to let you in—break down the door and build your damn thing. For all the Builders striving to build their businesses in a world that has overlooked and underestimated them: this is the essential guide to knowing, breaking, remaking and building your own rules of entrepreneurship in a startup and investing world designed for and by the “Entitleds.”
Burn Rate
Author: Michael Wolff
Publisher: Simon and Schuster
ISBN: 1476737444
Category : Computers
Languages : en
Pages : 351
Book Description
From the author of the #1 New York Times bestseller Fire and Fury and Siege: Trump Under Fire—Michael Wolff's wickedly funny chronicle of his rags-to-riches-to-rags adventure as a fledgling Internet entrepreneur exposes an industry powered by hype, celebrity, and billions of investment dollars, and notably devoid of profit-making enterprises. As he describes his efforts to control his company's burn rate—the amount of money the company consumes in excess of its income—Wolff offers a no-holds-barred portrait of unaccountable successes and major disasters, including the story behind Wired magazine and its fanatical founder, Louis Rossetto; the rise of America Online, perhaps the most dysfunctional successful company in history, and the humiliating inability of people such as Bill Gates to untangle the intricacies of the Web.
Publisher: Simon and Schuster
ISBN: 1476737444
Category : Computers
Languages : en
Pages : 351
Book Description
From the author of the #1 New York Times bestseller Fire and Fury and Siege: Trump Under Fire—Michael Wolff's wickedly funny chronicle of his rags-to-riches-to-rags adventure as a fledgling Internet entrepreneur exposes an industry powered by hype, celebrity, and billions of investment dollars, and notably devoid of profit-making enterprises. As he describes his efforts to control his company's burn rate—the amount of money the company consumes in excess of its income—Wolff offers a no-holds-barred portrait of unaccountable successes and major disasters, including the story behind Wired magazine and its fanatical founder, Louis Rossetto; the rise of America Online, perhaps the most dysfunctional successful company in history, and the humiliating inability of people such as Bill Gates to untangle the intricacies of the Web.