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Author: Mouvement français pour la qualité
Publisher:
ISBN: 9782909430577
Category :
Languages : fr
Pages : 12
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Book Description
Author: Mouvement français pour la qualité
Publisher:
ISBN: 9782909430577
Category :
Languages : fr
Pages : 12
Get Book Here
Book Description
Author: Sarah Machat
Publisher:
ISBN:
Category :
Languages : fr
Pages :
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Book Description
Cette recherche vise à identifier les comportements du client et les éléments qui précèdent la rupture de la relation client-fournisseur. Pour cela, une revue de la littérature a été menée, mobilisant les travaux de l’IMP ainsi que la littérature en Marketing des services, qui placent au centre de l’analyse linteraction et les épisodes de la relation. Deux approches de l’anticipation de la rupture de la relation client-fournisseur sont alors proposées. La première postule l’existence de trois classes de relations et la seconde propose un modèle explicatif de la probabilité de maintien de la relation client-fournisseur. Pour tester ces deux approches deux études quantitatives ont été menées. La première repose sur l’analyse des bases de données internes d’un fournisseur, réalisée grâce à la méthodologie des analyses de survie. La seconde est une étude par questionnaire menée auprès des clients du même fournisseur. Les résultats montrent qu’il existe trois classes de relations : les relations stables, les relations menacées dans lesquelles les clients planifient la rupture, et les relations menacées dans lesquelles la rupture est imminente. Elles se distinguent par les niveaux de satisfaction relationnelle, de confiance et d’engagement des clients mais également par leur comportement de réclamation (non suivi d’un traitement ou suivi d’un traitement insatisfaisant), et leur comportement de négligence de la relation. La localisation des clients au sein d’une de ces trois classes s’explique par la présence de déterminants de la rupture liés au fournisseur qui ont une influence négative sur la satisfaction relationnelle, et par conséquent sur la probabilité de maintien de la relation client-fournisseur.
Author: Zur Shapira
Publisher: Cambridge University Press
ISBN: 9780521890502
Category : Business & Economics
Languages : en
Pages : 420
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Book Description
Explores decision making in organizations, highlighting the roles of incentive, conflict, power and politics.
Author: G. R. Foxall
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international approach that is reflected in language, examples, and scope and it also has a comprehensive and up-to-date coverage of literature and recent research. The new edition takes into account past reviewers and users comments by reducing the amount of material on adaptive/innovative cognitive style and replaces this with a wider range of material on the theme of personality and new product phrase. This edition also includes end-of-chapter questions and suggested further reading.
Author: Jean-Jacques Lambin
Publisher: Bloomsbury Publishing
ISBN: 1350305235
Category : Business & Economics
Languages : en
Pages : 676
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Book Description
Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. New to this edition: - Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn - Broad international perspective - Thoroughly revised to reflect the latest academic thinking and research With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.
Author: Daniel C. Ganster
Publisher: Emerald Group Publishing
ISBN: 1849507139
Category : Psychology
Languages : en
Pages : 368
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Book Description
Promotes theory and research in the area of occupational stress, health and well being, and brings together and showcases the work of some of the best researchers and theorists who contribute to this area. This collection gives a critical assessment of knowledge, and major gaps in knowledge, on occupational stress and well being.
Author: Lee Sproull
Publisher: MIT Press
ISBN: 9780262691581
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
Connections is an accessible guide to the promise and the pitfalls of this latest phase of the computer revolution.
Author: World Bank;World Trade Organization
Publisher: World Bank Publications
ISBN: 1464815569
Category : Business & Economics
Languages : en
Pages : 270
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Book Description
Trade can dramatically improve women’s lives, creating new jobs, enhancing consumer choices, and increasing women’s bargaining power in society. It can also lead to job losses and a concentration of work in low-skilled employment. Given the complexity and specificity of the relationship between trade and gender, it is essential to assess the potential impact of trade policy on both women and men and to develop appropriate, evidence-based policies to ensure that trade helps to enhance opportunities for all. Research on gender equality and trade has been constrained by limited data and a lack of understanding of the connections among the economic roles that women play as workers, consumers, and decision makers. Building on new analyses and new sex-disaggregated data, Women and Trade: The Role of Trade in Promoting Gender Equality aims to advance the understanding of the relationship between trade and gender equality and to identify a series of opportunities through which trade can improve the lives of women.
Author: Al Naqvi
Publisher: Anthem Press
ISBN: 1785274961
Category : Computers
Languages : en
Pages : 180
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Book Description
President Putin’s explicit declaration that the country that makes progress in artificial intelligence will rule the world has launched a new race for dominance. In this era of cognitive competition and total automation, every country understands that it must rapidly adopt AI or go bust. To stay competitive a country must have a strategy. But how should a government proceed? What areas it must focus on? Where should it even start? This book provides answers to these important, yet pertinent, questions and more. Presenting the viewpoints of global experts and thought leaders on key issues relating to AI and government policies, this book directs us to the future.
Author: Shelby D. Hunt
Publisher: McGraw-Hill/Irwin
ISBN: 9780256028478
Category : Marketing
Languages : en
Pages : 515
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Book Description
