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Author: John E. Cooney
Publisher: Simon & Schuster
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 456
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Book Description
"This is the colorful and dramatic biography of two of America's most controversial entrepreneurs: Moses Louis Annenberg, 'the racing wire king, ' who built his fortune in racketeering, invested it in publishing, and lost much of it in the biggest tax evasion case in United States history; and his son, Walter, launcher of TV Guide and Seventeen magazines and former ambassador to Great Britain."--Jacket.
Author: John E. Cooney
Publisher: Simon & Schuster
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 456
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Book Description
"This is the colorful and dramatic biography of two of America's most controversial entrepreneurs: Moses Louis Annenberg, 'the racing wire king, ' who built his fortune in racketeering, invested it in publishing, and lost much of it in the biggest tax evasion case in United States history; and his son, Walter, launcher of TV Guide and Seventeen magazines and former ambassador to Great Britain."--Jacket.
Author: Christoph Burmann
Publisher: Springer Nature
ISBN: 3658401893
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
This textbook provides a comprehensive overview of identity-based brand management based on current research. The authors focus on the design of the brand identity, which covers the internal perspective of brand management, and the resulting external brand image perceived by consumers and other audiences. The book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital environment. Further topics covered are international brand management, brand management in the retail sector, in social media and on digital brand platforms (electronic marketplaces). Numerous practical examples illustrate the applicability of the concept of identity-based brand management. The authors show that the concept of identity-based brand management is a valuable management model to make brands successful. In the 2nd edition, all chapters were fundamentally revised and up-to-date practical examples as well as latest research findings were added. Additional material is available via an app: Download the Springer Nature Flashcards App and use exclusive content to test your knowledge.
Author: Olivier Blanchard
Publisher: Pearson Education
ISBN: 0132678020
Category : Business & Economics
Languages : en
Pages : 485
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Book Description
Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.
Author: Roberta Roesch with Harry De La Roche, Jr.
Publisher:
ISBN:
Category :
Languages : en
Pages : 316
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Book Description
Author: United States. Office of the Comptroller of the Currency
Publisher:
ISBN:
Category : Banks and banking
Languages : en
Pages : 646
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Book Description
Author: Columbia University. Teachers College
Publisher:
ISBN:
Category :
Languages : en
Pages : 210
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Book Description
Author: New York (State). Banking Dept
Publisher:
ISBN:
Category : Banks and banking
Languages : en
Pages : 32
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Book Description
Vols. for , 1881, 1887,1926, 1928, 1931, 1934, 1936-38 issued also without detailed statement.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 596
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Book Description
Author: United States. Central Intelligence Agency
Publisher:
ISBN:
Category : World politics
Languages : en
Pages : 220
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Book Description
Author:
Publisher:
ISBN:
Category : Japan
Languages : en
Pages : 136
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Book Description
