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Author: Lynda Jeanine Cochran
Publisher: Human Kinetics
ISBN: 0736073639
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
This title shows leisure industry professionals how to attract the emerging and lucrative 'Baby Boomer' market by using evidence based research to understand the 'Boomer' generation's leisure values, interests and needs. It contains staff training strategies, marketing strategies and a guide to developing successful 'Boomer' programmes.
Author: Lynda Jeanine Cochran
Publisher: Human Kinetics
ISBN: 0736073639
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
This title shows leisure industry professionals how to attract the emerging and lucrative 'Baby Boomer' market by using evidence based research to understand the 'Boomer' generation's leisure values, interests and needs. It contains staff training strategies, marketing strategies and a guide to developing successful 'Boomer' programmes.
Author: Lynda J. Cochran
Publisher: Human Kinetics
ISBN: 1492583960
Category : Sports & Recreation
Languages : en
Pages : 226
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Book Description
The baby boomers—those born between 1946 and 1964—are a generation that consists of nearly 76 million Americans. Beginning in 2011, this large and influential population will begin their transition out of the workforce. As baby boomers enter retirement, they will be looking for opportunities in fitness, sports, outdoors, arts and cultural events, and other activities that suit their vibrant lifestyles. With their varied life experiences, values, and expectations, baby boomers are predicted to redefine the meaning of recreation and leisure programming for mature adults. Though many researchers have forecast the boomers’ impact on the future, only Leisure Programming for Baby Boomers addresses key information that recreation and leisure professionals need in order to make program decisions with baby boomers in mind. The authors combine their research, programming, and marketing expertise to provide insights into the values and lifestyle choices of boomers and offer programming and marketing strategies to reach this large and influential population. Leisure Programming for Baby Boomers will help you move beyond the traditional offerings of bingo, art classes, and social dances to capture the attention and imagination of your baby boomer community. This comprehensive guide offers these features: An in-depth review of current research to help you understand the values, interests, and needs of the boomer generation Guidance in adopting a “boomer lens” so you can more easily recognize the opportunities in working with this group and create and market programs that appeal to the values of this unique generation The Cochran Baby Boomer Quiz, a tool that can be used not only in assessing the programming preferences of the boomers in your community, but also in testing your staff’s knowledge of boomers and preparing them to work more effectively with this group Strategies, guidelines, and ready-to-use ideas for boomer-specific programming in arts and culture, outdoor recreation, education, wellness, and tourism Marketing templates and strategies that will attract boomers and keep them coming to your programs With Leisure Programming for Baby Boomers, you’ll discover what distinguishes the baby boomer generation from previous generations in regard to their demographic makeup, gender differences, cultural influences, brand loyalty, consumer behavior, and spending patterns. Based on current research, Leisure Programming for Baby Boomers explains the boomer generation in terms of five value areas specific to recreation and leisure programming: cultural influences, healthy aging and society, retirement, leisure pursuits, and economic levels. Using this knowledge, you’ll learn how to consider these generational values to create effective marketing messages and plan appropriate programming. Leisure Programming for Baby Boomers presents a range of detailed program ideas and formats that fulfill the interests of this new clientele so you can start offering new programs right away. It also offers guidelines and examples that will help you plan your own programs to meet the needs of your community. You’ll find all the tools you need to market your new programs, including techniques for attracting boomers to your programs and marketing templates that make implementing your marketing strategies simpler. Information on key topics such as marketing psychology; advertising beyond the brochure; motivating, recruiting, and communicating at the front lines; and creating and maintaining a focused image will help you better understand how to market programs. In this demand-driven occupation, recreation professionals must be prepared to market and deliver a wide range of leisure opportunities to serve the boomer generation. Is your recreation or leisure program ready for the baby boomers? Leisure Programming for Baby Boomers will help you understand the unique profile of the boomer generation and respond with creative programs that will add value and quality to the leisure lives of this new generation of mature adults. For information on system requirements or accessing an E-book after purchase, click here.
Author: Lynda Jeanine Cochran
Publisher:
ISBN: 9781450407687
Category : Baby boom generation
Languages : en
Pages : 214
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Book Description
Author: Lynda Jeanine Cochran
Publisher:
ISBN: 9781492542278
Category : Baby boom generation
Languages : en
Pages : 214
Get Book Here
Book Description
This title shows leisure industry professionals how to attract the emerging and lucrative 'Baby Boomer' market by using evidence based research to understand the 'Boomer' generation's leisure values, interests and needs. It contains staff training strategies, marketing strategies and a guide to developing successful 'Boomer' programmes.
Author: Mclean
Publisher: Jones & Bartlett Learning
ISBN: 1284106810
Category : Education
Languages : en
Pages : 329
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Book Description
The Eleventh Edition of Kraus' Recreation and Leisure in Modern Society provides a detailed introduction to the history, developments, and current trends in leisure studies. It addresses contemporary issues facing the recreation and leisure profession and focuses on challenges and opportunities that impact the profession now as well as years from now. Extensive research into emerging trends helps support the text and provide insights into the future.
Author: Tapps, Tyler
Publisher: Human Kinetics
ISBN: 1492543128
Category : Sports & Recreation
Languages : en
Pages : 496
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Book Description
Introduction to Recreation and Leisure, Third Edition, presents perspectives from 52 leading experts from around the world. It delves into foundational concepts, delivery systems, and programming services; offers an array of ancillaries; and helps students make informed career choices.
Author: Tyler Tapps
Publisher: Human Kinetics
ISBN: 1718212399
Category : Sports & Recreation
Languages : en
Pages : 515
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Book Description
Introduction to Recreation and Leisure, Fourth Edition With HKPropel Access, presents a comprehensive view of the multifaceted, expansive field of recreation and leisure. This full-color text grounds students in the historical, philosophical, and social aspects of the industry. Community parks and recreation departments, nonprofit organizations, and commercial recreation and ecotourism enterprises are thoroughly explored. Students learn about various enriching educational programs and services for people of all ages. The contributing authors are more than 40 professors and professionals from across the globe—including the United States, Canada, Europe, Brazil, China, and Nigeria—who offer international perspectives on the recreation and leisure industries. The text illustrates the wide breadth of opportunities within this diverse profession and explores current issues in the world that have an impact on the field. The fourth edition offers the following new features: Related online learning materials delivered through HKPropel that offer opportunities to engage with and better understand the content Content that reflects the global impacts of the COVID-19 pandemic and how it has changed recreation and leisure experiences Updated content on environmental sustainability, health and wellness, social equity, and quality of life An expanded look at esports The book is organized into three parts. Part I provides the foundation of the industry, including an introduction, history, and philosophical concepts. Part II introduces various sectors and areas of the field. Part III presents the different types of programming found in recreation and leisure services. These interest areas include sport management; esports; health, wellness, and quality of life; outdoor and adventure recreation; and culture and the arts. Each chapter includes learning objectives that display the chapter’s important concepts. Also included in each chapter is an Outstanding Graduates sidebar that highlights a former student who has gone on to a successful career in the field, sharing insights and advice for those just starting out. A glossary is provided at the end of the text. Related online learning materials within HKPropel include chapter overviews, flash cards, On the Job learning activities, research prompts, and links to websites to explore. Chapter quizzes, which are automatically graded, may also be assigned to test comprehension of critical concepts. Introduction to Recreation and Leisure prepares students for success in the field. With insights and perspectives from top professionals and professors from around the globe, the text presents foundational concepts, delivery systems, and programming services that can spur future professionals to make a positive impact on society through recreation and leisure. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.
Author: Amy Hurd
Publisher: Jones & Bartlett Learning
ISBN: 1284249441
Category : Sports & Recreation
Languages : en
Pages : 376
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Book Description
Kraus' Recreation and Leisure in Modern Society provides a detailed introduction to the history, developments, and current trends in leisure studies. The Twelfth Edition focuses on the challenges and opportunities impacting the profession—including dramatic demographic changes, new technologies, and innovations in marketing—through an array of pedagogical features, including engaging sidebars and case studies addressing contemporary issues. Focusing on ten different types of organizations—ranging from nonprofit community organizations and armed forces recreation to sports management and travel and tourism sponsors—the Twelfth Edition is an invaluable resource for students considering a career in the recreation and leisure industry
Author: Ashley Brooks
Publisher: Rowman & Littlefield
ISBN: 1538148838
Category : Language Arts & Disciplines
Languages : en
Pages : 127
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Book Description
Senior citizens (frequently referred to by the more inclusive term “older adults”) are one of the largest and fastest growing demographics in the world. Public libraries have a duty to serve these individuals with the same level of care and opportunity for participation that is afforded to younger generations. This book explores older adults’ values and needs and describes the many ways libraries can serve them in effective ways. Senior Services Today: A Practical Guide for Librarians is a comprehensive guide to library services for this important community. Chapters cover these critical areas: Engaging Older Adults in Library Programs and Services Understanding Demographic Differences Marketing to Older Adults: Strategies Programming Ideas for Older Adults in the Modern Age Enhancing Technology Accessibility for Older Adults Community Outreach: Serving Outside the Library Specialty Collections Items Continuing the Library’s Relationship with an Aging Population While many times libraries tend to allocate budget and funding to flashier, brighter programs aimed at a more youthful audiences, this book shows how and why that same enthusiasm should be applied to crafting an engaging senior services plan. Gone are the conventional days of bingo and knitting circles; while those programs certainly have their place, this books aims to show that seniors also crave fun experiences alongside opportunities to make their own lives easier and more stress free-- and to illuminates how libraries can strike this balance by offering an enriching senior services roster.
Author: Douglas Emerson Blandy
Publisher: Human Kinetics
ISBN: 9780736065641
Category : Art
Languages : en
Pages : 268
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Book Description
"The text raws on current knowledge of leisure programming strategies for small, medium-sized, and large organizations in a variety of settings, including community recreation, community and cultural arts, nonprofit organizations, hospitality, tourism, public relations, and event management. The book uses the leisure and recreation perspective to present the essential principles of arts and cultural programming to plan, design, manage, and evaluate events."--BOOK JACKET.
