Legislative Television as Political Advertising

Legislative Television as Political Advertising PDF Author: Franklin Mixon
Publisher: iUniverse
ISBN: 0595270867
Category : Performing Arts
Languages : en
Pages : 128

Get Book Here

Book Description
Using theoretical and statistical models, along with several new sets of empirical results, this book examines the impact of legislative television on the political process in the United States. It examines the relationship between political-economic variables and the tendency to adopt/support live television in the U.S. Congress, the impact of television on the length of U.S. House and Senate sessions, the use of parliamentary procedures in the presence (absence) of television cameras, and the role that legislative television has played in improving incumbents' success rates in primary/general federal elections. Where possible, the economic costs to taxpayers of legislators' use of television cameras, in order to enhance their re-election prospects, are also considered.

Legislative Television as Political Advertising

Legislative Television as Political Advertising PDF Author: Franklin Mixon
Publisher: iUniverse
ISBN: 0595270867
Category : Performing Arts
Languages : en
Pages : 128

Get Book Here

Book Description
Using theoretical and statistical models, along with several new sets of empirical results, this book examines the impact of legislative television on the political process in the United States. It examines the relationship between political-economic variables and the tendency to adopt/support live television in the U.S. Congress, the impact of television on the length of U.S. House and Senate sessions, the use of parliamentary procedures in the presence (absence) of television cameras, and the role that legislative television has played in improving incumbents' success rates in primary/general federal elections. Where possible, the economic costs to taxpayers of legislators' use of television cameras, in order to enhance their re-election prospects, are also considered.

Televised Legislatures: Political Information Technology and Public Choice

Televised Legislatures: Political Information Technology and Public Choice PDF Author: W. Mark Crain
Publisher: Springer Science & Business Media
ISBN: 9400926715
Category : Political Science
Languages : en
Pages : 128

Get Book Here

Book Description
Our interest in studying televised legislatures was kindled by two episodes. The first was a series of rejections by the U.S. Senate between 1984 and 1986 of resolutions to permit live television coverage of floor proceedings. The second was the 1984 "Camscam affair," the media label given to a partisan war over camera coverage of U.S. House proceedings. Each episode, if nothing else, made plain the intensity of the feelings that elected representatives feel about televised sessions. Legislative television was not taken lightly by those who had the most to gain or lose. Surveys indicate that legislative watchers, "C-SP AN junkies," number in the millions and penetration of cable access to televised sessions numbered nearly 40 million in 1986. In addition to the direct viewers, television news programs increasingly use excerpts from the televised sessions as enhancements and sources for political reporting. Televising legislatures, in short, has attracted much new attention to the process oflegislating. The innovation and diffusion of the electronic Acropolis has transformed politics in the U.S. Yet, its impact on the democratic process has attracted little notice except from a few political journalists. Our predilections as economists working in the public choice tradition led us into the analysis of several questions surrounding television: What do televised sessions provide for legislators? How are incumbent reelection bids affected? Do all incumbents benefit? How are legislative sessions changed? Has the enactment of laws been influenced? For the most part, these questions had received only cursory treatment.

An Historical-analytical Study of the Legislative and Political Origins of the Public Broadcasting Act of 1967

An Historical-analytical Study of the Legislative and Political Origins of the Public Broadcasting Act of 1967 PDF Author: John Edward Burke
Publisher: Ayer Publishing
ISBN: 9780405117565
Category : Public broadcasting
Languages : en
Pages : 360

Get Book Here

Book Description


Television and Political Advertising

Television and Political Advertising PDF Author: Frank Biocca
Publisher: Routledge
ISBN: 1135437572
Category : Language Arts & Disciplines
Languages : en
Pages : 265

Get Book Here

Book Description
This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter. This volume, Television and Political Advertising: Signs, Codes and Images, is the second of two, and covers such areas as Generating Meaning in the Pursuit of Power, Analyses of the Meaning of Political Ads, The Campaign Documentary as an Ad, and Regulating Signs and Images.

Political Advertising in the United States

Political Advertising in the United States PDF Author: Erika Franklin Fowler
Publisher: Routledge
ISBN: 0429977905
Category : Political Science
Languages : en
Pages : 241

Get Book Here

Book Description
Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how 'big data' has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising.

Beyond the 30-second Spot

Beyond the 30-second Spot PDF Author: Paul S. Hoff
Publisher: University Press of America
ISBN:
Category : Business & Economics
Languages : en
Pages : 164

Get Book Here

Book Description
The potential of radio, television and more recently cable to serve as this country's electronic soapbox has long been recognized. Yet, during every election period there are complaints about the way candidates use the electronic media. As disenchantment with the current system has mounted, commentators and members of Congress have proposed ways to change the laws governing political broadcasting. This study analyzes these proposals that would reform political advertising.

The Spot

The Spot PDF Author: Edwin Diamond
Publisher:
ISBN:
Category : Advertising, Political
Languages : en
Pages : 416

Get Book Here

Book Description


POLITICAL ADVERTISING IN THE UNITED STAT

POLITICAL ADVERTISING IN THE UNITED STAT PDF Author: ERIKA FRANKLIN. FOWLER
Publisher:
ISBN: 9780367098094
Category :
Languages : en
Pages : 234

Get Book Here

Book Description


Social Media and Democracy

Social Media and Democracy PDF Author: Nathaniel Persily
Publisher: Cambridge University Press
ISBN: 1108835554
Category : Business & Economics
Languages : en
Pages : 365

Get Book Here

Book Description
A state-of-the-art account of what we know and do not know about the effects of digital technology on democracy.

Spot. the Rise of Political Advertising on Television

Spot. the Rise of Political Advertising on Television PDF Author: Edwin Diamond
Publisher:
ISBN:
Category : Advertising, Political
Languages : en
Pages : 0

Get Book Here

Book Description