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Author: Robert J. Kaden
Publisher: SAGE Publications
ISBN: 1452285780
Category : Business & Economics
Languages : en
Pages : 505
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Book Description
This book explores new and leading edge marketing research approaches as successfully practiced by visionaries of academia and the research industry. Ideal as either a supplementary text for students or as a guidebook for practitioners, this book showcases the excitement of a field where discoveries abound and where researchers are valued for solving weighty problems and minimizing risks. The authors offer rich, new tools to measure and analyze consumer attitudes, combined with existing databases, online bulletin boards, social media, neuroscience, radio frequency identification (RFID) tags, behavioral economics, and more. The reader will profit from the numerous contemporary case studies that demonstrate the key role of marketing research in corporate decision-making.
Author: Robert J. Kaden
Publisher: SAGE Publications
ISBN: 1452285780
Category : Business & Economics
Languages : en
Pages : 505
Get Book
Book Description
This book explores new and leading edge marketing research approaches as successfully practiced by visionaries of academia and the research industry. Ideal as either a supplementary text for students or as a guidebook for practitioners, this book showcases the excitement of a field where discoveries abound and where researchers are valued for solving weighty problems and minimizing risks. The authors offer rich, new tools to measure and analyze consumer attitudes, combined with existing databases, online bulletin boards, social media, neuroscience, radio frequency identification (RFID) tags, behavioral economics, and more. The reader will profit from the numerous contemporary case studies that demonstrate the key role of marketing research in corporate decision-making.
Author: Brent Green
Publisher: Paramount Market Publishing
ISBN: 9780976697350
Category : Business & Economics
Languages : en
Pages : 356
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Book Description
By 2010, 30 percent of the U.S. population will be over age 50. Even today, the over-50 segment has $750 billion in spending power and controls a majority of the nation's assets. The generation's front-runners are Leading-Edge Baby Boomers, founders of modern youth culture and then yuppie materialism. These early Boomers have proven that they don't just occupy life stages -- they transform them. Now this influential generation is roaring into retirement and shaping a new future. They deserve -- and will amply reward -- your marketing investment. The paperback edition presents stimulating chapters that will show you:-Critical "bipolar metavalues" that influence the buying behavior of Leading-Edge Baby Boomers-Select the right advertising media to achieve your marketing goals-LOHAS: a new lifestyle segment that's changing everything-How to plan and organize "bandwagon" Boomer events and promotions-Exceptional opportunities for reaching Boomers through the InternetPer Brent Green, reading this book promises something beyond an insightful and challenging analysis of a generation moving into retirement. You will discover some original ideas about how the Baby Boom is shaping the future. What happens next will be interesting, if not tumultuous.
Author: Jim Aitchison
Publisher: FT Press
ISBN: 0133412334
Category : Business & Economics
Languages : en
Pages : 596
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Book Description
Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in world-famous agencies in the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards. No other book takes you on such a journey through the minds of advertising¿s creative leaders.
Author: Veronica A. Williams
Publisher: Business Expert Press
ISBN: 1606496077
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
This book is a comprehensive blueprint of the Five Ps of Marketing (www.The5Ps.com): Product, Packaging, Price, Promo, and Place. Using the Five Ps presents you with key strategies and principles to deliver “must-have” solutions for your current and future business needs. Inside are several strategies for anyone who wants to learn how to identify, create, and deliver a hi-tech product or service that will be purchased by a critical mass of people. It presents the techniques and end-to-end process to produce a profit from products and services. The essence of this book is that it takes old principles, updates them to the current environment, adapts them to technology, and, most importantly, explains how they can be put to work to deliver respectable market share and strong profits...with integrity. It is a comprehensive guide to deliver a winning solution—from concept to profit.
Author: Robert J. Kaden
Publisher: SAGE Publications
ISBN: 145224071X
Category : Business & Economics
Languages : en
Pages : 505
Get Book
Book Description
This book explores new and leading edge marketing research approaches as successfully practiced by visionaries of academia and the research industry. Ideal as either a supplementary text for students or as a guidebook for practitioners, this book showcases the excitement of a field where discoveries abound and researchers are valued for solving weighty problems and minimizing risks. The authors offer rich new tools to measure and analyze consumer attitudes, combined with existing databases, online bulletin boards, social media, neuroscience, radio frequency identification (RFID) tags, behavioral economics, and more. The reader will profit from the numerous contemporary case studies that demonstrate the key role of marketing research in corporate decision-making.
Author:
Publisher:
ISBN:
Category : German language
Languages : en
Pages : 286
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Book Description
Author: George Morris De'Ath
Publisher: Bloomsbury Publishing
ISBN: 180024584X
Category : Fiction
Languages : en
Pages : 301
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Book Description
If you play games with a killer... you can't afford to lose. Looking for a subject for her book about evil, Lydia Tune travels to the infamous Mortem Asylum in seedy Decanten City. Her target is Jason Devere, a death row serial killer notorious for his precise and grotesque murders. Lydia is beautiful, ruthless and manipulative – she always gets what she wants. She knows the only way to get Jason to speak is to engage him in a dangerous battle of wits. Local detective and old friend Alex Gilbey warns her off the case, but he has no idea just how far Lydia will go to court darkness. The more Lydia digs into Jason's story, the clearer it becomes that there is a bigger story to uncover. But the problem with playing with killers is that they never play nice... A glittering and suspenseful debut psychological thriller, Face of Evil is impossible to put down. What readers are saying about Face of Evil: 'Dark and mysterious... The stuff nightmares are made of. The atmosphere of the book set me on edge before the story actually began... This is a spine-tingling and pacey read with twists and turns I didn't see coming. The ending is excellent and a rollercoaster ride of revelations. Very enjoyable' 4* reader review 'There were creepy, tense, and twisty moments that I really enjoyed. If you like thrillers that involve asylums, serial killers and stories that grab you right away, you need to read this book' 3* reader review 'I really enjoyed this thriller... I could not put it down' 4* reader review 'Fantastic read. I have been completely unable to put this one down. I cannot wait to read more by this author' 5* reader review 'The author outdid himself on this one. The gore. The way it's written. It's just great! One of my favourites' 4* reader review 'Not suitable for the faint of heart. Face of Evil is one of the most intense books I have read in a long time – but I love a book that can consume me so completely... I loved every wakeful moment I spent with this book. This book is gory and intense and perfect for anyone who enjoys a bone-chilling horror mystery. Do I recommend this book – only if you are open to a brilliantly evil tale with a twist that will leave you unable to sleep for days on end' 4* reader review
Author: Rajkumar Venkatesan
Publisher: Pearson Education
ISBN: 0133552527
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a best-practice marketing analytics methodology, augmenting it with case studies that illustrate the quantitative and data analysis tools you'll need to allocate resources, define optimal marketing mixes; perform effective analysis of customers and digital marketing campaigns, and create high-value dashboards and metrics. For each marketing problem, the authors help you: Identify the right data and analytics techniques Conduct the analysis and obtain insights from it Outline what-if scenarios and define optimal solutions Connect your insights to strategic decision-making Each chapter contains technical notes, statistical knowledge, case studies, and real data you can use to perform the analysis yourself. As you proceed, you'll gain an in-depth understanding of: The real value of marketing analytics How to integrate quantitative analysis with managerial sensibility How to apply linear regression, logistic regression, cluster analysis, and Anova models The crucial role of careful experimental design For all marketing professionals specializing in marketing analytics and/or business intelligence; and for students and faculty in all graduate-level business courses covering Marketing Analytics, Marketing Effectiveness, or Marketing Metrics
Author: Alex Polishchuk
Publisher:
ISBN:
Category :
Languages : en
Pages : 114
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Book Description
Digital marketing is an innovative way to attract a large audience to your online project. There are a wide variety of online marketing techniques that you can use, such as social media marketing, content marketing, email marketing, search engine optimization, affiliate marketing, inbound marketing, mobile marketing, display advertising, paid search, web analytics, conversion optimization, etc. In this digital marketing book, we will discuss how to make these marketing techniques work in sync with each other.Role of digital marketing in 2021The COVID-19 pandemic has made a significant impact on the digitization process. The digital world is a part of our lives now more than ever. According to the Q2 2020 report from the U.S. Census Bureau, U.S. retail e-commerce has reached $211.5 billion. That's up 31.8% from the first quarter and up 44.5% year-over-year.Industry experts, marketing professionals, and digital marketers believe that digital marketing influence will continue to grow.After reading this book, you will have: - A clear picture of your competitors' activity online.- A set of tools to track your work's effectiveness, and you will be able to monitor what your team is doing.- Understand how to attract customers from search engines, social networks, and mailing lists.- How to form checklists and detailed guides for further independent work on your project.Types and examples of digital marketingNowadays, digital marketing is everywhere! Digital marketers communicate with audiences through search engine marketing, social media marketing, paid search, content strategy, display advertising, marketing analytics, big data, and machine learning. If you think that Big Tech is watching you online, you are certainly right!Digital marketing specialists work with massive amounts of data and analytic tools to target ads better.Why should you choose this digital marketing book?So why should you choose us over other online books and digital marketing training? You will have the opportunity to learn digital marketing online from top internet marketing professionals: We are industry experts! We have over 12 years of experience in online marketing. Our agency has Google Premier Partner and Facebook Marketing Partner status.I've personally collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others)We've launched over 1,500 successful marketing strategies and marketing campaigns during our careersWe have over 9,000 digital marketing specialists enrolled in our online books, and they all passed their Google Analytics and Google Ads digital marketing certifications.Our digital marketing books are easy to understand.
Author: Dan S. Kennedy
Publisher: Entrepreneur Press
ISBN: 1599184508
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
Go Where the Money Is BOOMERS & SENIORS: Hold over 50% of the nation’s wealth and more of its discretionary spending 46% have net worths exceeding $2-million Hold $1 out of every $2 available to advertisers, marketers, merchants, and service providers This is not a book about social good or business excellence or broad, big, sweeping ideas. It is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it —on just about everything, and more of it, at higher average prices than any other consumers. Covers: What leading-edge boomers and seniors buy and why they buy it: the diversity and amount of their spending will surprise you Opportunities with The Affluent and The Still-Working: while 10,000 retire every day, 72% of boomers plan to keep working past age 65 The power of profiling: learn how to sub-divide this market, develop the profile of your ideal customer within this demographic, and use it profitably The New American Family: 2 and 3 generations under one roof: what does this mean to your business? The 10 best advantages of marketing to boomers and seniors and how to leverage them: Capitalize on conditioned behaviors and imbedded commands How to incorporate the power of…frame of reference, familiarity, classic credibility, fear and stress reduction, aspirations, and ambition in your advertising, marketing, and selling Lessons from and secrets of: AARP, Disney, Playboy, psychics and mentalists, 7-figure income financial advisors, dentists and lawyers, the mattress store with prices starting 6X the national price average, the J. Crew Co., Facebook, Coke vs. Pepsi, and others
