LAW FIRM SEO: TURN ORGANIC CLICKS INTO CASES: A Comprehensive Guide to Protecting Your SEO Investment and Ensuring Success in the Digital Space PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download LAW FIRM SEO: TURN ORGANIC CLICKS INTO CASES: A Comprehensive Guide to Protecting Your SEO Investment and Ensuring Success in the Digital Space PDF full book. Access full book title LAW FIRM SEO: TURN ORGANIC CLICKS INTO CASES: A Comprehensive Guide to Protecting Your SEO Investment and Ensuring Success in the Digital Space by Ross Kernez. Download full books in PDF and EPUB format.
Author: Ross Kernez
Publisher: Ross Kernez
ISBN:
Category : Business & Economics
Languages : en
Pages : 99
Get Book
Book Description
There’s a joke share with my chief content creator, and it goes like this; “If you want to understand what SEO is, don't ask an SEO”. Take my word for it, as a busy law firm owner the last thing you want yourself or your colleagues to be doing is going into the weeds with SEO. The best possible use of your time will be to grasp the fundamentals, the first principles if you like. So you can hold whoever is in charge of your organic law firm website traffic to account and not get bluffed!
Author: Ross Kernez
Publisher: Ross Kernez
ISBN:
Category : Business & Economics
Languages : en
Pages : 99
Get Book
Book Description
There’s a joke share with my chief content creator, and it goes like this; “If you want to understand what SEO is, don't ask an SEO”. Take my word for it, as a busy law firm owner the last thing you want yourself or your colleagues to be doing is going into the weeds with SEO. The best possible use of your time will be to grasp the fundamentals, the first principles if you like. So you can hold whoever is in charge of your organic law firm website traffic to account and not get bluffed!
Author: Dan Verghese
Publisher: Dan Verghese
ISBN: 1739426843
Category : Business & Economics
Languages : en
Pages : 216
Get Book
Book Description
Turn website traffic into real clients for your law practice. This comprehensive guide, Law Firm SEO: Convert Clicks to Caseload with Search Engine Optimization, teaches you how to boost visibility and attract more prospects online. Master core SEO concepts to climb the rankings for valuable keywords. Optimize your site's content, technical elements, reviews and citations to outperform the competition. Implement proven link-building and content marketing strategies to build authority. Measure progress with analytics and refine your approach over time. Packed with sector-specific tips, this complete playbook on SEO for law firms will help you: - Research the right keywords - Structure your website for higher rankings - Optimize for local SEO - Get more 5-star online reviews - Create compelling content to earn high-quality backlinks - Identify and fix technical issues - Continuously improve visibility and conversions. Includes access to downloadable templates to get you started: - Keyword Research Template - On-Page SEO Content Audit Template - Technical SEO Audit Template - Citations Tracker. Stop losing potential clients to firms outranking you. Follow the battle-tested tactics in Law Firm SEO to take the #1 spots for your practice areas. Dan Verghese has over twenty years of digital marketing experience. He has held senior agency and in-house roles managing SEO campaigns, strategies and teams.
Author: Shawn Leamon
Publisher: Independently Published
ISBN: 9781088853085
Category :
Languages : en
Pages : 94
Get Book
Book Description
Attention Attorney: How Your Will Benefit from this 60-Minute Guide [Updated for What Works in 2020 and Beyond!]The online world is rapidly evolving, and you need to understand how to build your firm if you want a place in the market.Whether you're a solo practitioner in a particular city, have a boutique with several partners, or your firm has a national presence, you're leaving money on the table if you don't master your digital marketing. But where do you start when you don't understand all the marketing jargon, or you don't have time to learn all the new, ever-changing strategies? It can feel like every week someone new is telling you what you should be doing. Let Shawn Leamon, Chief Strategist at LaGrande Marketing, be your guide. LaGrande Marketing is a boutique digital marketing firm based in Dallas, Texas that provides sophisticated digital marketing solutions to top law firms across the United States and internationally. The content of this book is based on real-world case studies of law firms that have substantially increased their sales and practices by implementing digital marketing the right way. In this eye-opening book, you'll learn strategies to generate high-quality clients online. Learn how to: ✓ Create a compelling online first impression that converts prospects to clients✓ Have previous clients sell for you by leaving a review-and handle the dreaded negative review✓ Stop losing clients because you have the wrong person answering your phone✓ Quit getting ripped off by marketing firms that own your website content✓ Get more professional referrals by utilizing an email newsletter✓ Implement Google Ads to rank #1 for essential keywords✓ Escape getting burned by a lead generation company ✓ Identify the one issue on your website that could be costing you 30% of potential clients✓ Correct the misconceptions you probably have about SEO (Search Engine Optimization) ✓ Avoid wasting money on law firm directories ✓ Determine your conversion rates to increase your firm's profitabilityAnd much, much more... Learn the online marketing strategies that less than 1% of firms employ today that can grow your practice and help you thrive-all in under 60 minutes!
Author: Mark Homer
Publisher: Legal Technology Press
ISBN: 9780982640388
Category :
Languages : en
Pages : 318
Get Book
Book Description
New for 2015 - our 4th Edition ..".for years we enjoyed top employment law keyword positions in Google. That changed when Google made major changes to its search algorithms...This book explains those changes and provides an understandable, step-by-step process for doing well in local searches." Neil Klingshirn, Esq. Your one-stop guide to building the professional online presence you need for your law firm. "The book opened my eyes to how important online marketing is to client development today, as well as the impact that social and mobile will have in the future." Steven Watts, Esq. You spend thousands of dollars on office furniture to create a professional first impression to visitors; this book will show you how to create a web presence that presents your firm professionally as well. "This book is exactly what every lawyer needs to succeed on the Internet. Actually...the information in this book would benefit any business seeking to increase their presence on the Internet...I was expecting a decent overview, but was blown away by the current, detailed content in this little treasure." Trey Barrow, Esq. How do you navigate the ever-changing world of online marketing and digital practice management? Online Law Practice Strategies explains everything you need to know, whether you're a solo practitioner or part of a large firm. This 2015 edition shows you: How to create an online presence that attracts and converts prospective clients Why online reviews matter and how you can get them Where you should focus your efforts on social media Which digital tools will help with day-to-day practice management If you are reading an online marketing book written before 2015, it is now obsolete."
Author: Jeffery W. Lantz
Publisher: Esquire Interactive
ISBN: 1449540546
Category : Internet marketing
Languages : en
Pages : 280
Get Book
Book Description
How can attorneys reach new clients on the Internet? Veteran attorney and Internet entrepreneur Jeff Lantz provides the definitive source for law firm Internet marketing, brand and value proposition creation, effective website development, search engine optimization (SEO), search engine/pay-per-click marketing on Google, Bing, and Yahoo!, blogging, and social/business networking on Facebook and Twitter. The book discusses domain name acquisition, hosting, website platform and Content Management Systems, Web 2.0 design, SEO for high rankings on Google, and creating a powerful Client-Centered Website that resonates with clients and serves as a call to action. What Internet marketing is the most effective? Learn how to measure cost-per-client and to use website statistics for better marketing allocation. Step-by-step instructions are provided for domain registration, designing PPC ad campaigns on Google, Bing, and Yahoo!, and creating business pages on Facebook and Twitter.
Author: Jerry L. Work
Publisher:
ISBN: 9780615619163
Category : Internet marketing
Languages : en
Pages : 132
Get Book
Book Description
Strategic Law Firm SEO explains in detail how a law firm should promote its website online. The emphasis is on organic search engine optimization, although it also covers social media, especially in the context of helping to improve search engine rankings. It discusses the three major categories of SEO: on-page optimization, off-page optimization, and local SEO; and gives specific instructions on what to do in all three areas. This book will enable any law firm to greatly improve its search engine visibility, as well as knowing what to look for when hiring an online marketing company. Hiring an SEO company is very expensive. Read this book and save thousands by either doing it yourself or making sure you hire the right company.
Author: Casey Meraz
Publisher: Independently Published
ISBN: 9781660339723
Category :
Languages : en
Pages : 110
Get Book
Book Description
The purpose of this book is to empower you with the strategies and tactics you need to dominate the local pack in your market. I will cover the exact tactics I have used and refined over the years to become successful in the most competitive markets time and time again. Paid search for personal injury lawyers is expensive and can cost hundreds of dollars per click. While paid search has a place and shouldn't be ignored, as a marketer, I have always believed in organic and local search. These channels, when used with a comprehensive strategy, can generate leads at a fraction of the cost. These are the channels that have allowed me to help law firms abandon sky-high spending on yellow pages ads and scale back expensive pay per click campaigns. This book is written for law firm owners, managers, and marketers that are looking to start their own firm or have been around for years. Even though some of the details in this book are aimed at new law firms, I still recommend you read those sections.
Author: Jason Hennessey
Publisher:
ISBN: 9781544519364
Category :
Languages : en
Pages : 0
Get Book
Book Description
Author: Noah Carmichael
Publisher: Createspace Independent Publishing Platform
ISBN: 9781983472107
Category :
Languages : en
Pages : 100
Get Book
Book Description
Although big law firm and small law firm marketing strategies have similarities to other small businesses, there is one thing you must keep in mind. You are NOT like other small or local businesses. The question then becomes, why are you utilizing the same marketing strategies as everyone else? Learn how to develop and improve your law firm marketing efforts to include data and analytics to get more clients and understand what attracts visitors to your law firm. In "A Lawyers Guide to Marketing," you will discover: -How having a client-centered website can significantly improve your (UX) user experience -How to define and develop your law firms content strategy -Why law firms should still use traditional marketing strategies to remain top of mind -How to improve your digital marketing efforts across all channels to lower costs and improve conversion -Why online reputation management matters to your law firms bottom line -How call tracking and conversation analytics can make your law firm more money Book Chapters: Chapter 1: The Client-Centered Website Design Chapter 2: Content Strategy and Development Chapter 3: Traditional Marketing and Building Offline Authority Chapter 4: A Look at Digital Marketing and Your Law Firm Chapter 5: Building Your Online Reputation Chapter 6: Call Tracking and Conversation Analytics Chapter 7: Creating Closed-Loop Analytics to Improve Conversions Also Included are 2 Checklists: - In-house Marketing Questionnaire - Agency Questionnaire
Author:
Publisher:
ISBN: 9781580120067
Category :
Languages : en
Pages :
Get Book
Book Description
Learn what online marketing techniquesare working for other attorneys:Content Marketing Case Study: A Steady Flow of Clients Using Techniques from Other Industries Case Study: Great Lessons from a Referral-Based Injury Practice Case Study: Using Workshops to Market Estate Planning and Small Business Services Case Study: Divorce Guide Pulls in Clients How To: 10 Ways to Repurpose Content How To: Attorney's Guide to Content Curation General Marketing Case Study: Leveraging Yelp to Obtain Clients Case Study: Focusing on a Niche Case Study: High ROI for NYC Divorce Attorney from 2 Marketing Investments Case Study: Obtaining "Know, Like, and Trust" without Spending Much How To: The Attorney's Complete Guide to Niche Marketing How To: Grow and Nurture Your List Search Engine Optimization Case Study: Succeeding with Online Directories Case Study: Criminal Attorney Brings Marketing In-House Case Study: The Power of Niches and Targeted Marketing How To: 10 Keys to Dominating Local Lawyer Search Returns How To: Website Keywords for Lawyers How To: Backlinks for Legal Websites Social Media Case Study: Injury Niche Building Case Study: Divorce and DUI Clients from Facebook Case Study: 2 Tweeting Lawyers. 1 Patent, 1 Injury How To: LinkedIn for Lawyers How To: Facebook Fan Pages for Lawyers How To: Twitter for Lawyers www.JamesToolbox.com
