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Author: International Federation for Information and Documentation
Publisher:
ISBN:
Category : Documentation
Languages : en
Pages : 370
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Book Description
Author: International Federation for Information and Documentation
Publisher:
ISBN:
Category : Documentation
Languages : en
Pages : 370
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Book Description
Author: Laurence Prusak
Publisher: Routledge
ISBN: 1136390103
Category : Business & Economics
Languages : en
Pages : 269
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Book Description
First Published in 1997. The second in the readers' series, Resources for the Knowledge-Based Economy, Knowledge In Organisations gives an overview of how knowledge is valued and used in organisations. It gives readers excellent grounding in how best to understand the highest valued asset they have in their organisations.
Author: Vijay Mahajan
Publisher: SAGE
ISBN: 9780803921368
Category : Reference
Languages : en
Pages : 92
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Book Description
Presents a powerful set of techniques for investigating the temporal diffusion process of any innovation. In addition, this volume outlines several widely used diffusion models and suggests their appropriate applications.
Author: Marc J. Dollinger
Publisher:
ISBN: 9780130909954
Category : Entrepreneurship
Languages : en
Pages : 0
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Book Description
For junior/senior/graduate-level courses in Entrepreneurship, New Venture Creation, and Small Business Strategy. Based on the premise that entrepreneurship can be studied systematically, this text offers a comprehensive presentation of the best current theory and practice. It takes a resource-based point-of-view, showing how to acquire and use resources and assets for competitive advantage. FOCUS ON THE NEW ECONOMY * NEW-Use of the Internet-Integrated throughout with special treatment in Ch. 6. * Demonstrates to students how the new economy still follows many of the rigorous rules of economics, and gives them examples of business-to-business and business-to-customer firms so that they can build better business models. * NEW-2 added chapters on e-entrepreneurship-Covers value pricing; market segmentation; lock-in; protection of intellectual property; and network externalities. * Examines the new economy and the types of resources, capabilities, and strategies that are needed for success in the Internet world. * Resource-based theory-Introduced in Ch. 2 and revisited in each subsequent chapter to help tie concepts together. * Presents an overarching framework, and helps students focu
Author: Hugh Davidson
Publisher: Routledge
ISBN: 1136375880
Category : Business & Economics
Languages : en
Pages : 421
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Book Description
Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results. Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.
Author: Edwin Mansfield
Publisher: W W Norton & Company Incorporated
ISBN: 9780393333657
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Author: David T. Coe
Publisher:
ISBN:
Category : Industrial productivity
Languages : en
Pages : 0
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Book Description
Author: P. Christopher Earley
Publisher: Stanford University Press
ISBN: 0804743126
Category : Business & Economics
Languages : en
Pages : 397
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Book Description
In a global market where international teams, initiatives, and joint ventures are increasingly common, it is extremely important for people to integrate themselves in new cultures. Strategies for selecting and training people on global perspectives are critical for managing business. In this book, the authors develop the idea of cultural intelligence and examine its three essential facets: cognition, the ability to develop patterns from cultural cues; motivation, the desire and ability to engage others; and behavior, the capability to act in accordance with cognition and motivation. They explore the fundamental nature of cultural intelligence and its relationship to other frameworks of intelligence.-Back cover.
Author: Amanda Stronza
Publisher: CABI
ISBN: 1845934008
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
Ecotourism has been credited with conserving biological and cultural diversity, alleviating rural poverty, increasing public awareness of environmental concerns and strengthening ties between tourism operators and local populations. For these reasons, ecotourism has grown in popularity with tourists as well as governmental development agencies and conservation organizations. Over twenty years after its inception, it now needs to be asked: Does ecotourism measure up to its environmental, social and economic ideals? Using detailed case studies, regional overviews and thematic analyses, Ecotourism and Conservation in the Americas evaluates the pros and cons of ecotourism for communities and ecosystems. Focusing particularly on the Americas, perspectives are drawn from private tour operators, non-governmental conservation and development organizations, local and indigenous communities and tourism researchers. Chapters discuss local benefits and conservation value through discussions of social impacts, the assessment of conservation potential, environmental education and the setting and maintaining of standards.
Author: Catalina Fuentes Rodríguez
Publisher: John Benjamins Publishing Company
ISBN: 9027266336
Category : Language Arts & Disciplines
Languages : en
Pages : 232
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Book Description
Does gender condition politicians’ discourse strategies in parliament? This is the question we try to answer in A Gender-based Approach to Parliamentary Discourse: The Andalusian Parliament. This book, written by experts in the field of discourse analysis, covers key aspects of political discourse such as gender, identity and verbal and nonverbal strategies: intensification, enumerative series, non-literal quotations, pseudo-desemantisation, lexical colloquialisation, emotion, eye contact and time management. It provides a large number of examples from a balanced gender parliament, the Andalusian Parliament, and it focuses mainly on argumentation, since parliamentary discourse is above all argumentative. This book will prove invaluable to students and teachers in the field of discourse analysis, and more specifically of political discourse, and will also be very useful to politicians and anyone interested in communication strategies. As of January 2019, this e-book is freely available, thanks to the support of libraries working with Knowledge Unlatched.
