La publicité comme palier idéologique

La publicité comme palier idéologique PDF Author: Pedro Garcia Maggi
Publisher:
ISBN:
Category :
Languages : fr
Pages : 100

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Book Description

La publicité comme palier idéologique

La publicité comme palier idéologique PDF Author: Pedro Garcia Maggi
Publisher:
ISBN:
Category :
Languages : fr
Pages : 100

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Book Description


Les mécanismes idéologiques de la publicité

Les mécanismes idéologiques de la publicité PDF Author: Laurence Bardin
Publisher:
ISBN:
Category : Advertising
Languages : fr
Pages : 322

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Semiotics, Marketing and Communication

Semiotics, Marketing and Communication PDF Author: Jean-Marie Floch
Publisher: Palgrave Macmillan
ISBN: 9780333760147
Category : Business & Economics
Languages : en
Pages : 225

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Book Description
Semiotics, or the study of signs, plays an increasingly important role within marketing as a guide to psychological and social aspects of communication. Jean-Marie Floch provides an introduction to the potential offered by a semiotic approach to a variety of marketing and communication problems or situations. Key semiotic concepts and principles are gradually introduced using real life studies.

Gender Matters

Gender Matters PDF Author: Dennis van der Veur
Publisher: Council of Europe
ISBN: 9789287163936
Category : Political Science
Languages : en
Pages : 180

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Book Description
"'Gender Matters' is a manual aimed to assist educators and youth leaders work on issues of gender and gender-based violence with young people. This publication presents theoretical information, methods and resources for education and training activities, along with concrete exercises that users can put into practice in their daily work. Violence is a serious issue which directly affects the lives of many young people. It often results in lasting damage to their well-being and integrity, putting even their lives at risk. Gender-based violence, including violence against women, remains a key human rights challenge in contemporary Europe and in the world. Working with young people on human rights education is one way of preventing gender-based violence from occurring. By raising awareness on why and how it manifests and exploring its impact on people and in society, gender-based violence will no longer go undetected. Gender really does matter, to women, to men, to young people - to all of us. This manual serves to explore these human rights issues and act upon them."--Book jacket.

Die Deutung der mittelalterlichen Gesellschaft in der Moderne

Die Deutung der mittelalterlichen Gesellschaft in der Moderne PDF Author: Natalie Fryde
Publisher:
ISBN:
Category : History
Languages : en
Pages : 328

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Book Description
Britische, deutsche, französische und polnische Historiker untersuchen in diesem mehrsprachigen Band die Vorstellungen von der mittelalterlichen :Gesellschaft9 in der Moderne. Gefragt wird nach den kulturellen, gesellschaftlichen und politischen Bedingungen, unter denen, in jeweils kulturell andersartig begründeter Weise, in den nationalen Kulturen Englands, Deutschlands, Frankreichs und Polens die mittelalterliche Gesellschaft in Wissenschaft und Lebenswelt der letzten zwei Jahrhunderte gegenwärtig war.

Dirty Politics

Dirty Politics PDF Author: Kathleen Hall Jamieson
Publisher: Oxford University Press, USA
ISBN: 9780195085532
Category : Business & Economics
Languages : en
Pages : 350

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Book Description
In recent years, Americans have become thoroughly disenchanted with political campaigns, especially with ads and speeches that bombard them with sensational images while avoiding significant issues. Now campaign analyst Kathleen Hall Jamieson provides an eye-opening look at the tactics used by political advertisers. Photos and line drawings.

The Idea of Public Journalism

The Idea of Public Journalism PDF Author: Theodore Lewis Glasser
Publisher: Guilford Press
ISBN: 9781572304604
Category : Language Arts & Disciplines
Languages : en
Pages : 268

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Book Description
This volume offers a critical and constructive examination of the claims of public journalism, the controversial movement aimed at getting the press to promote and indeed improve (not merely report on) the quality of public life. From leading contributors, original essays refine the terms of the debate by situating it within a broad cultural, historical and philosophical framework. Exploring the movement's promise as well as its problems, The Idea of Public Journalism sheds lights on issues of political power, freedom of expression, democratic participation and press responsibility.

Into The Buzzsaw

Into The Buzzsaw PDF Author: Kristina Borjesson
Publisher: Prometheus Books
ISBN: 1615921753
Category : Language Arts & Disciplines
Languages : en
Pages : 462

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Book Description
WINNER: National Press Club''s Arthur Rowse Award for Press CriticismLeading journalists from Fox News, CBS, ABC, MSNBC, newspapers, and other outlets-including Dan Rather, Ashleigh Banfield, Robert McChesney, Greg Palast, Pulitzer Prize and Emmy winners, and more-recount the press censorship they experienced in the wake of 9/11 security concerns. With a foreword by Gore Vidal and edited by former CBS and CNN producer Kristina Borjesson, this highly acclaimed anthology has been described as "fascinating and disturbing," "uplifting" and "infuriating," and a "penetrating collection of powerful essays." The original edition won the National Press Club''s Arthur Rowse Award for Press Criticism and was selected by the New York Public Library as one of the most extraordinary titles of 2002.

Current Sociology

Current Sociology PDF Author:
Publisher:
ISBN:
Category : Electronic journals
Languages : en
Pages : 692

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Book Description
Vols. 1-4 contain v. 1-4 of International bibliography of sociology.

Making Journalists

Making Journalists PDF Author: Hugo de Burgh
Publisher: Psychology Press
ISBN: 9780415315029
Category : Journalism
Languages : en
Pages : 320

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Book Description
Journalism is a powerful agent of change: political, social and economic. This book compiles chapters by renowned field authors and charts this power across parts of the world as diverse as China, Latin America and Africa.